Web Central to Gen X and Y
by Adrian Hanft, (0 comments)
I came across this story on www.adrants.com:"Study Confirms Obvious: Web Central to Gen X and Y."I have been looking for some places that reinforce my growing belief that there is a new consumer who is going to revolutionize the advertising industry. The story on Adrants shows one of the keys to the power of the new consumer. The internet is giving power to the consumer like nothing else. As I continue to find info to backup my thoughts, I will hopefully explain better how I foresee the changing role of the consumer and how it is going to revolutionize the advertising industry.
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