Campbell’s Celebrates Warhol
A few posts back, I ripped on Allstate for using a quote by Andy Warhol in a commercial, and not giving him credit. Instead of being afraid of how a Warhol reference would “flavor” their ad, Campbell’s Soup has embraced Warhol and are launching a special promotion with soup labels based on Warhol’s paintings. “Campbell celebrates the pop artist with limited edition soup cans bearing his colorful renditions of the classic tomato soup label. Campbell unveils a special four-pack of Campbell’s tomato soup at Giant Eagle supermarkets. The pack features the Warhol-inspired labels instead of the trademark red and white labels that have adorned the can for more than 100 years.”
I wonder if Warhol would be upset by a huge corporation using him to sell their products. In the case of Allstate, maybe, but in the case of Campbell’s probably not. It would be pretty funny if he did considering he benefited so much from appropriating their soup can. Most likely, he would recognize the irony of the situation and graciously “allow” them to use paintings of their own products. Andy’s words never seemed more appropriate: “If a mirror looks at it’s reflection, what does it see?”
