I read a very insightful article on the Corante Blog titled Many-to-Many: Moblogging from the front and the new Reformation. The article compares the impact of the invention of the digital camera to the impact of the invention of the printing press. (The printing press allowed Bibles to be widely distributed. The church could no longer control the direct perception of scripture. The result was the Protestant Reformation.) The article sites the distribution of digital photos of torture in Iraq and the release of photos of coffins of American soldiers as examples of the military's loss of control over information. As we begin to recognize the tremendous impact digital photography is having on our world, I think there are very important questions we need to ask. The one that come to mind first is: How do we recognize truth in photography? Any graphic designer knows how easy it is to manipulate an image. A photo should never be confused with truth. Working in advertising, that is not something we want people to recognize. We want people to follow the equation that product = happiness = reality. I think that the digital revolution is starting to crack that formula for success. Perhaps like the church, advertising will benefit from a reformation.