Moma and Graphic Design
by Bennett Holzworth, (1 comments)
(Taken from comment on Design Observer)
The idea that art is somehow not valid anymore is just ridiculous. Art has changed considerably since the 30s, but isn't that a major part of the definition of art. Maybe we should go back to the pre-Ren era when the only things that could be created were for the church or the wealthy. The fact is that art changes and just because people don't understand everything that is going on in the art world, doesn't make it out-dated. It's influence may not be on billboards or in 30 second segments in prime-time, but it is still there. The impact of a sub-culture can sometimes be more effective than any mass media campaign. Malcolm Gladwell makes some very convincing arguments concerning this in The Tipping Point.
Second of all, if we don't like where art has gone in the last 50 years, why would we want to display our work in its grand temple, the MoMA. It seems hypocritical to criticize art and then want to be in the very institution that has helped put it where it is today.
Will this renewed vigor of the Art Museums to beef up their design collection result in yet another distraction for designers trying to advance there careers or make an impact on history? Design periodicals, which I must admit I drool over, are already a distraction for designers. Will this be yet another venue that designers put before their intended audience or client?
Art has its place and so does design. They both affect culture in different ways. Design feeds off the art world and vice versa. They have completely different goals and ideals and I think it can only be dangerous to keep comparing our separate worlds. I may be repeating what Armin wrote, but I'll say it anyway. Saying design is the new art is like saying carpentry is the new plumbing. They are different and will keep on growing and changing regardless of your predictions of the future. Lets focus on elevating design to a new level while supporting our visual cousin, the Artist.

Comments (1)
A said:
B, I really agree with your ideas about art versus graphic design. I am sure there are a ton of graphic designers like me who also consider themselves fine artists. Before I was a “professional” graphic designer, I was naive enough to think that there really wasn’t much of a difference between the two. The more I learn about graphic design, the more I understand how very different the two worlds are. Your comparison of art as graphic design’s cousin is right on.
What graphic design do you think MOMA is going to display? As cool as I think that would be, a book, brochure, or package design would look out of place in a museum. I think the average Joe would laugh and say, “You call that art?” I guess they say that already. Maybe our design annuals are the pinnacle of our profession. Or maybe they are distractions and we should create a Museum of Modern Graphic Design. Regardless, we need to makes sure that our motivation for creating great design is not fame, money, museums, awards, or Print magazine. Design is its own reward. If you do it well, maybe the other things will come along with it.
Posted on June 13, 2004