Viral Marketing
by Adrian Hanft, (0 comments)
So what is viral marketing? Well, if you make a good enough ad, you don't have to promote it. It will spread on its own like a virus. If you haven't seen them already, below are links to some of the highest profile viral campaigns:
Volvo's mocumentary
Burger King's Subservient Chicken
Honda's cog movie for the Accord
Some cool short films for BMW by some famous directors
American Express's Jerry Seinfeld and Superman movie
If you want to learn more about viral marketing, there is a blog dedicated to the subject called the Viral Marketing Blog.
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