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If you haven't seen this Audi commercial, it is definitely worth repeat viewings. The M.C. Escher influenced illusions are so well done that I wonder if the majority of viewers will even notice them. Can a commercial this subtle compete with the ones that are shouting for your attention? I hope it can, but I am not sure. There is a good article on cgnetworks about the making of the commercial if you are interested in learning more.
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Comments (1)
Bennett said:
That is amazing. Great concept and great execution. I don’t think there is any way you could see all of the subtleties if you were just viewing it on TV. Towards the end the illusions become more obvious, but I had to back up and really look to see them in the beginning. There are still some segments that I don’t see an illusion in. Am I missing something or is there a few scenes without effects.
Is this ad even airing in the US? I would have liked to experienced this ad without knowing what I was looking for. It is always better to discover it for yourself. It would make even more of an impact surrounded by such loud and obnoxious commercials that we normally see.
Posted on July 22, 2004