The Makeover Maven's Response
by Adrian Hanft, (2 comments)
I was critical of Tom Collin's makeover of a Hilton ad in his "Makeover Maven" section in Direct magazine a few weeks ago. I emailed my comments to Tom in the hopes that he might visit our site, and respond to my thoughts. To my delight, I got an email today from Direct asking for my permission to print my letter to Tom in an upcoming issue of Direct. It should be interesting to see how the conversation develops. You can find my original critique of the makeover here. I gave permission to edit and print my letter, and asked them to mention the address of our blog. Stay tuned.
Comments (2)
Kyle said:
Cool!
Posted on July 12, 2004
A. Eugene H. said:
I really look forward to reading Tom’s response. In some ways I feel like you are David going up against Goliath when I read his credentials in Direct magazine: “a veteran direct marketing admaker, agency creative director and co-author of four books on marketing. He is currently an independent marketing consultant and copywriter”. Yet, what you wrote, even though hard hitting was accurate. I could not agree more!
Posted on July 12, 2004