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Passing the Torch?

by Bennett Holzworth, (12 comments)


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I was talking to a couple of friends the other day and I was surprised to hear that neither of them would recommend design as a career for a family member. One of them was actually discouraging a family member from studying graphic design because said family member was “too smart.” The other person said that designers don’t make enough money to encourage a family member in the design direction.

Enough analysis. I am curious as to how many designers would recommend this profession to a family member.

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Comments (12)

I completely disagree. Its a great and flexible profession. Its refreshing to work a job that I love, as opposed to most people I know who hate their jobs, or at least just think its OK. To say a family member is too smart to be in the design profession is a huge insult to us. Your friend must be in a design job that does suck, there are plenty of those. But, since he’s a problem solver, he should identify the problem, research the situation and provide a solution. The solution is find a different design job. He may have to go out of his comfort zone to find one that is challenging and pays well. But with the internet the way it is, he could work for a company in another land from the comfort of his home, that’s what I do.

I would totally recommend it for my kids. I already recommended it for my little sister, who is a senior in high school this year. I’ll be able to help her along the way so she doesn’t have to make some of the mistakes i did.

I, of course, would not recommend it to someone who I didn’t think had the talent. I would never want someone to struggle through design school, or design jobs with the notion that they had it…when the didn’t.

Kyle said:

Right on, Jake!

My cousin is, in fact, following in my humble footsteps by attending my alma mater in a design direction. Although he may lean more towards animation and interaction—instead of print design, like myself.

I believe there are good design jobs out there, and that—along with your attitude—make all the difference (in terms of happiness, success)

David said:

I wouldn’t recommend it to anyone who wasn’t talented at it and passionate about it. If you’re going to be happy at doing this for a living, it has to be because you love it so much that it doesn’t cross your mind to do anything else. I don’t think design schools aren’t being selective enough in their students, and the result is alot of people who make one wonder how they ever decided this was what they were going to do.

This could be why finding a job in this field can be so hard, but it still blows my mind who does find jobs every time I have to communicate with a technically incompetent “graphic designer” at a service provider, or look at an ugly advertisement in the newspaper. If these people can find jobs, then any smart person shouldn’t have any trouble surviving in this field.

Paul Berkbigler said:

In addition to the strong arguments made for this profession above, I think we may also want to pass to our “offspring” (whether those literally our children or simply those who have sought our counsel in one way or another) that finding a fulfilling enjoyment of this field / practice may not necessarily immediately equal finding a job where you practice this regularly for someone else.

It’s always a little tricky finding the balance between profession and vocation - your job or your abilities - and then finding a comfortable marriage of those things where you’re driven to pursue it again and again, even through the times when you tear your hair out over it.

I think it’s best, however, to work at accurately discouraging those who are only interested in making a buck at doing this from flooding the field - It isn’t an arena that’s so high-commodity that the big bucks are just a given in it, and as we well know, you better just love this practice almost to pieces or the heartbreak inherent with much of the execution of it is going to be the death of the interest.

Students and designers alike also need to be reminded that design is as much a technical skill as it is a conceptual / creative practice, and that sometimes you will need to simply be someone else’s “hands” to help them realize the project / vision that they have. It’s great to be the author / creator / envisioner, but not every project affords that and that’s what allows this industry to be simultaneously encouraging and humbling, and I think a lot of ignorant ego needs to be harnessed in students and younger designers so that they can really be about the improvements to their skill and craft that will carry them further than that initial paste-up job that so many hate.

Adrian said:

When I got out of school it took over a year before I could get hired as a full-time graphic designer, and I was one of the better designers in the class. When I finally had that title, the work wasn’t that great. Looking back at my graduating class, I only know of a few people that have design jobs. I am not sure that they are very excited about their profession.

I don’t think a University really wants to tell the students about the reality of the job market. If my school told me the truth they would have said “even if you are the best designer in the class, it will take you at least a year to find a job, and that job won’t be very good. And by the way, we won’t help you at all to find your first job.” No matter how much personal attention we received in College it is still a business. As a business, it doesn’t care whether the students are prodigy or no talent hacks. They just want your money. Wow, I guess I am a little bitter.

With that said, I did encourage my sister to go to the same school as me and to pursue a career in graphic design. My opinion is that success in this field is not something they will teach you in school. I attribute my passion and excitement about my job to an arrogant determination to get past the production work and find my “dream job.”

Adrian said:

I reread my last comment and wondering what I had for breakfast that made me so grumpy.

I still think school is a business, but I have never met a professor who didn’t care deeply about the success of their students. Unfortunately even the best teacher can’t instill enthusiasm and passion in an unresponsive student. Ultimately your success or failure in this business is the result of your own determination and attitude. Sorry for making my last comment sound like I am blaming the educational system.

Adrian…don’t let them off the hook that easy. I think a lot of schools do only care about your money. I agree, that design schools need to be more selective. They give too many kids false hope. When I was at KU, you had to go through a year and a half of introductory design classes before you found out if you were accepted into the program. I think more schools should be that strict. Then, people don’t graduate with high expectations, only to be shot down.

Jan Koenig said:

Hi Adrian … I never look at this , but I did today. I can’t think of anything I would rather do than work in this business. I’d encourage family to go into graphic design if they had the heart and passion for it—hey, as a matter of fact, I did just that several years ago, didn’t I? I totally agree with your comment that success or failure is a result of your own determination and attitude. We all have to pay our dues along the way. It makes the dream job all that much sweeter.

Adrian said:

Jan! Thanks for encouraging me as I felt my way through the darkness of post graduation job hunting. I hope others can be lucky enough to have a professional like yourself to help them get through that process.

Paul Berkbigler said:

Hope your weekend was a good one - got to catch up with Betsy and Emily for just a bit on campus and at the concert, though we sort of crossed paths a little more widely than I’d expected. Wish I could have caught up with them in Lincoln for just a little bit more time…

On the topic, however, as I’m currently sitting in the position of saying ‘yay’ or ‘nay’ to a body of students, and may explicitly be sitting in that same position at our alma mater within the near future, let me just toss out the fact that I hope my presence there and the experiences I’m bringing with me will make some of the realities you faced coming out of the program available and in the face of the future students. I’d love to get a better ‘job board’ set-up going and simply light up the alumni connections more fully for future students.

I know a large number of schools have programs that are established enough to make early cuts in their numbers and only allow the really successful to continue in them, but I’m also finding out from colleagues and former professors about the relative amount of time it takes / has taken to develop programs and their reputations to the point that this is an affordable option.

I feel like the program we studied in is ripe for moving in more this direction, but that still means a period of time where it won’t totally be that and where students are inevitably going to exit the program and say, “Now what?”

The other majorly necessary question that needs to be asked on both sides of the desk is this: Has education EVER been a guarantee of employment? And my personal and future answer is: I really don’t think so. Preparation in any fashion is simply that: readying you for things you might face. I doubt any of us would completely write off the educations we received and say it did nothing to prepare us for where we’re at, though we all certainly have areas of our educations that we look at and say “Well, that wasn’t as detailed an answer as I ultimately needed” - school can only cover so much, and from a teaching perspective you also have to pragmatically weigh how much you want to teach a student against how much they are actually learning. I could simply walk into a classroom and throw project after project and lecture after lecture at students, but there’s only so much proverbial gunk that will stick to so many proverbial walls…I’m currently wrestling through the finer points of challenging students without crippling them and responding to their needs and skills without dumbing down the material too much in the process…It’s an amazingly imbalancing experience!

I know you and Bennett both exited school into positions and situations that might have been less than extensively desirable, but that’s also why our careers are continuing and not ending at the places we happened to find ourselves initially. Design school especially doesn’t end once you graduate from an academy or college - the jobs are an integral portion of figuring out what design really looks like outside of a classroom, and it’s not always the most inspiring amazing thing. It’s sometimes as much about paste-up as it is about ideas - that’s why it remains both a craft and a pursuit.

The best thing is, Adrian, you learned enough and appreciate enough about what you do to have worked diligently and effectively at creating this forum - you made a place for your voice and our voices here and that says a great deal about the things that you have learned and experienced in the wake of your schooling. In that sense, I’m glad your experiences embittered you enough to set-up a quality blog and to use it - thanks for sharing the wealth in that regard…

I think someone else can use the soap-box now!

Clinton said:

Just an additional comment about design school…well said Paul. I think Universities are in a uniquely tight spot. Their origninal intent was to develop “life-long learners”. I think the understanding was that school was just the beginning of learning. You were supposed to “learn how to learn”. However, in design and many other professions, consumerism has demanded workers rather than learners. This has created an atmosphere where 80-90% of paid design work is directly related to commerce.

I think design is partly responsible for this environment. And the Universities are left having to deal with an educational model that was never intended to cater to commerce.

Design has too often been sold to “easy money”. We’ve chosen to accept corporate problems and become their problem solvers, rather than continuing to learn and discover problems that are found within our society. We’ve failed to forge substantial new ground for design to be applied outside of commerce. Its not because those fields are not there, it’s because commerce comes to us with “easy-money”.

I think this narrow professional view, that has been created by design, has led to many becoming dissenfrancised with design. I believe there are many passionate, talented designers that have left the field because of this.

So, yes I would recommend design as a profession. And I would agree that many design programs could be thinned out. However, it is inevitable that there will be many who don’t end up in the career path of designer (over 50% of design graduates according to an article by Kenneth Fitzgerald in Emigre No. 66). Our design programs should be doing more than focusing on creating more designers. That puts Universities at odds with commerce and consumerism.

So, when I next recommend design as a profession I will inevitably give my unfortunate listener a lecture on how “design has a place for them, if they don’t let it chew them up and spit them out.” And what design needs is more people who are “too smart”…smart enough to expand design’s boundaries into areas that they are passionate about. Smart enough not to allow the job market to determine the direction of their life.


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