If you have never seen the short film, Powers of Ten by Ray and Charles Eames you can watch with the world via the internet on guess what day? That’s right. 10/10. It is The Fifth International Powers of 10 Day. So get comfy in front of your computer and watch this illustration on the power and importance of scale. You can watch this monumental short film with thousands of others in celebration of scale. The ironic thing about this film is that it is only nine minutes long.

The Eameses were revolutionary furniture designers, movie makers and the list goes on. If you don’t get a chance to watch this film on the web this Sunday, I would recommend purchasing the 5 DVD set or I know from experience that Netflix carries all five. The documentary of the cataloging of their studio was well worth that months Netflix subscription.

My graphic above is a screen capture at 10, 100 and 1000%. We even wield the power of scale in the little magnifying glass of our design programs. As graphic designers we deal with scale on a daily basis. In honor of this film, I challenge everyone to think of some unique ways that designers deal with scale.