Taking Down the Ogilvy Giant
A reputable company should never let their domain registration expire. It is an avoidable mistake that results in embarrassment not to mention huge expense when you try to get it back. I couldn’t believe it when I read on Adrag that Ogilvy London’s website is now registered to viral ad agency ASABAILEY. To make the slap in the face sting just a little more, Ogilvyís homepage now has the tagline ìIf you understood the modern brand, youíd understand how to protect itî with a link to ASABAILEYís site. Ouch.
I tend to agree with the premise that the institution of advertising is failing. I don’t think viral marketing is the whole answer, but it is certainly getting tons of ink lately. Keep this story in mind when you read my upcoming review of The Cluetrain Manifesto.