Every Which Way Ribbons
by Bennett Holzworth, (16 comments)

I had been pondering doing a post about the yellow magnetic ribbons that are stuck to so many people’s cars lately. When I saw Michael Bierut’s recent post on Design Observer about this very subject, I thought I still had something unique to share about these magnetic atrocities to design. What struck me most about these ribbons is the horrible planning that went into their making. I have rarely seen anyone display these in a consistent manner. The photos that I took in a small parking lot demonstrate this point. I will make a list of what is wrong.
Unless you have a SUV, you probably don’t have enough metal on your car to display them vertically.
The text “Support Our Troops” is slanted upward, so many people tip the ribbon on its side so the text is readable. What does it mean when you tip a symbol on its side?
They’re magnetic. Whatever happened to the permanence of the bumper sticker? Is this a reflection of how fickle we Americans are? Is it just a matter of convenience? Do we love our cars so much that we wouldn’t want to deface it with anything, even if it is something we deeply believe in?
& 5. The horrible illustration of the ribbon and the font used. Both of these were pointed out in Mr. Bierut’s post.
This really makes you wonder if the end user was even a consideration in the creators mind.

Comments (16)
Steven said:
You bring up valid questions in point number 3. Another aspect to remember is that the magnetic feature allows the many leased cars to carry the ribbon.
Posted on December 13, 2004
Jake Stutzman said:
Yes, it would be nice if they were better designed…but my wife’s cousin is on the front lines, so we sport one proudly on her car. I think we got the best designed one i’ve seen…but they are all pretty hideous.
Another thought, maybe it was a psychological experiment to see how people would go about displaying them on their car…i’ve seen some pretty funny ones.
Vertical: I understand Side so type is readible: my choice
but the other ways the type is neither readible, nor is it in any sort of traditional position. Some people are just in too much of a hurry.
Anyways, we probably have better things to do than worry about it. Maybe we could design better ones…. ah ha!
Posted on December 13, 2004
Adrian said:
The power of American patriotism is enough to propel ugly car magnets into the pop culture hall of fame. No doubt it will be welcomed there by Beany Babies and Tickle-Me-Elmo. Let this be a reminder that viral marketing doesn’t necessarily have to be well designed. It just has to be viral, and in this case it has become an epidemic infection of bad taste. There has to be a more elegant way to support our troops.
Posted on December 13, 2004
Nate Voss said:
I thought these were a good idea for people who don’t do ‘ugly,’ but rather, do ‘idea.’ But it got out of hand. Supporting our troops is great - I sure hope proceeds from every single ribbon sold go to send some smokes over there, though I doubt it.
Then I saw the brand deteriorate. Rapidly. Fighting breast cancer is great, too. I’m sure all of our lives have been touched by this disease. So I started seeing the ribbons again, this time in pink. Since you can only read these things at a stop light, my mind immediately jumped to “Support Breast Cancer.”
Oooooh shit. Idiots wouldn’t be so bad if they never did anything, but instead they’re diverting my patriotism to supporting breast cancer. I don’t want to support breast cancer, I want to defeat it! Then I started seeing ribbons for everything from POWs to Firefighters. All good causes (like my old boss used to say, “They’re ALL good causes - pick one”) but ultimately they have saturated the brand. Usurped it. The old yellow ribbon doesn’t spport our troops anymore. It’s only a matter of time before someone has a Wal-Mart ribbon on their car, advertising cheap groceries, vaguely reminding them that they may actually be driving their car in America, which “I think was in a war last yearヨ”
Posted on December 13, 2004
Travis Gray said:
custom imprinted patriotic ribbon magnets…. http://www.fridgedoor.com/cuparima.html
(i’m thinking someone should get one imprinted that reads “If you can read this you’re way too close so back the %?#@ off!”…in Nuptial Script of course.)
Posted on December 13, 2004
Nate Voss said:
Bennet, I just went to Design Observer. Nice plug. That could almost be misconstrued as one of those video poker ads/posts that pop up on this site from time to time. I also checked that Bierut’s post hit a lot of what I just talked about in mine - just better.
Posted on December 14, 2004
Bennett said:
Nat, Nice compliment. That could almost be misconstrued as as one of those insult comments that pop up on this site from time to time.
Posted on December 14, 2004
Bennett said:
On my way back from lunch I saw a magnetic ribbon with little blue paw prints on it. Why? I assume this is for some kind of humane society thing, but it looks like it should say “Support our Blue’s Clues”.
Jake, Please don’t take offense to the questions I am going to ask. I really want to hear what you have to say about this. I am surprised that you tilt the ribbon on your car. Don’t you think people know what the ribbon says? The ribbons are everywhere and I assume that everyone knows what they say. If this is true, it would seem that the appropriate way to display a ribbon is vertical.
As to why people tip them backwards or practically upside down, I have no idea. Maybe they saw everyone tipping them on their side, but didn’t realize they were doing it because the ribbons were to big to fit on their car. Maybe the tilting has become a fashion statement, or more likely people just slap them on and don’t think about it.
Posted on December 15, 2004
Clinton Carlson said:
Ahh! Blues Clues…now there’s something my Canadian friends support. Bennett, where did you say I can get one of those stickers? And make mine permanent!
Actually, I think the Canadians would support our troops as well. Just not the war in general.
I think these types of cultural icons are pretty interesting…rarely designed well, but interesting. I just picked up a book on posters from the Bosnian War (Evil Doesn’t Live Here). Some of the posters are incredible, and others horrendous, but I have a feeling the visual appeal has little to do with which posters or icons or bumper stickers become the chosen symbol of a cause.
It’d be interesting to know a bit more about the history of grass-roots sort of cultural symbols like the VW van, tie-dyed shirt and flowers taken up by the hippy movement. Who started them? Why did they stick? Ahh, sounds like a research project…
And that raises another question. Tie-dyed shirts seemed pretty original…why can’t today’s causes do anything beside new colors of ribbons? I don’t even remember…is pink for breast cancer or the humane society…no I think it was for asthma awareness.
Posted on December 15, 2004
Kyle said:
This was an enjoyable read, everyone. I love the note about supporting breast cancer. And I do agree that most people read, not see persuasive bumper stickers and posters—text is usually more important than image. That’s not to say images never have impact. Text + Image just make a more specific message.
I have been noticing every which way ribbons for the last two weeks. At least 90% of the ribbons, even on vans and SUVs, have been slanted to make the text almost horizontal.
Posted on December 23, 2004
Adrian said:
Interestingly, this page is now being linked to by a site trying to sell ribbons.
www.supportourribbons.com
The store page shows the ribbons tilted on their side.
Posted on March 24, 2005
Bennett said:
I think having a link to this page makes sense for what they are selling. The ribbons they are selling are designed better and most importantly a parody. “Support Our Ribbons” I’m sure these are going to offend more than a few.
Posted on March 24, 2005
michael said:
It seems to me as I observe all these stickers that they resemble crosses when slanted.
If that is why people are doing this then….?
Posted on April 11, 2005
Bennett said:
I think the cross idea is a bit of a stretch. Some say that people tip them to be Jesus fish, but I still think they are mainly slanted so they will fit on a trunk and so the type will be horizontal.
Posted on April 12, 2005
Kyle said:
Every Which Comment Ribbons:
On Monday I pulled up alongside a car with star-colored ribbon. You know, blue with white stars at the top, and red and white strips on the bottom. Next to it was the bold text: “I SUPPORT QUASI-FASCIST AUTOMOTIVE FADS.” This bumper sticker was on the left of the bumper. On the right, a blue bumper sticker, saying, “BUSH [flag flapping in the wind]: Eat the Poor.”
So what was this car supporting, again? Simply protesting Bush, ribbons, and government in general?
Posted on April 13, 2005
Hope said:
I personally like many of the magnetic ribbons much better than the old bumper stickers that became old and peeled off, but were not reusable if you changed vehicles. Unfortunately it also makes them easy for other people to remove as well. While at work tonight a pink “Support a Cure” breast cancer awareness ribbon (I have a close friend that is a survivor) and a blue “Spay and Neuter” ribbon that was a limited issue from the animal shelter which I recently adopted my pets from were removed from my vehicle. It is not the cost of the ribbons that makes me angry but the fact that someone took something that was not theirs. “Petty” theft is becoming all to common and tolerated.
Posted on June 13, 2005