After the New York Times linked to our site in their article about Pac-Mondrian, I came across an angle to the story that might be interesting to graphic designers.

If you just can’t get enough of the kitchy game, the creators of the pop art video game are selling fine art. They are selling sets of four postcards that document the concept, model, production, and product of Pac-Mondrian. For only $200 you get a set of postcards presented in a navy binder complete with “Avery’s high quality acid-free heavyweight polypropylene sleeves that meet the exacting archival standards of any serious Deltiologist.” Unfortunately, the eBay auction for the proofs is already over with an ending bid of $12,100. A closer look at the auction shows signs of being fake, but who knows. More Pac-Mondrian merchandise is in production with plans for cashing in on stamps, screenprints, and a can’t miss Pac-Mondrian vacuum cleaner.

While the creation of Pac-Mondrian was mildly entertaining, this stunt doesn’t do much for me. After the game made its viral spread accross the net, and after a New York Times review that took the game way too seriously, it seems that Pac-Mondrian has jumped the shark. We could discuss the implications for art and design that this story raises, but to do so might give the game more credit than it deserves.