Retail Alphabet Game

Can you name what logo the above letters are taken from? Joey Katzen’s **Retail Alphabet Game** shows just how recognizable the brand giant’s typography is. His site contains 4 editions of the addicting game. I will have to keep this handy the next time a client says they want the font in their logo to be Times New Roman.
(Link via Metafilter)
March 18th, 2005 at 10:35 pm
Interesting. The link isn’t working at this point but it looks like fun. I wonder if this person is aware of the similar alphabet that appeared in Sappi’s @issues. I’m not sure which issue it is, but on the center spread the entire alphabet is displayed in different letters from various logos. Of course it was designed by Pentagram, so it was very cool.
March 21st, 2005 at 10:19 am
Wow! This is fun. Still can’t get A, E, or M in the 4th edition.
March 22nd, 2005 at 1:57 pm
M is Sam Adams Brewery
March 22nd, 2005 at 4:06 pm
A is sears
March 24th, 2005 at 8:41 pm
E is Zales
July 24th, 2008 at 8:47 pm
B .. BMW
G .. GAP
M .. McDonnalds
October 15th, 2009 at 8:21 am
a= sears
b= bmw
g-gap
k=york
m=mc donalds
r=radioshack
March 10th, 2010 at 10:05 am
F= Frito Lay
C= KFC
N= Nestle
Z= Pizza Hut