Retail Alphabet Game
by Adrian Hanft, (5 comments)

Can you name what logo the above letters are taken from? Joey Katzen’s Retail Alphabet Game shows just how recognizable the brand giant’s typography is. His site contains 4 editions of the addicting game. I will have to keep this handy the next time a client says they want the font in their logo to be Times New Roman.
(Link via Metafilter)

Comments (5)
Bennett said:
Interesting. The link isn’t working at this point but it looks like fun. I wonder if this person is aware of the similar alphabet that appeared in Sappi’s @issues. I’m not sure which issue it is, but on the center spread the entire alphabet is displayed in different letters from various logos. Of course it was designed by Pentagram, so it was very cool.
Posted on March 18, 2005
Kyle said:
Wow! This is fun. Still can’t get A, E, or M in the 4th edition.
Posted on March 21, 2005
Lara said:
M is Sam Adams Brewery
Posted on March 22, 2005
Tricon said:
A is sears
Posted on March 22, 2005
paula said:
E is Zales
Posted on March 24, 2005