Sagmeister's Preview
by Bennett Holzworth, (0 comments)
I asked Stefan if he would write a preview for his session at this year's HOW Conference. Although he said he wouldn't be writing about his talk before the conference, he did have this short summary. It is more in-depth than what is on the official conference site. I am predicting that this will be one of my favorite sessions. Without further ado, I pass along the words of the master of speciality production, Stefan Sagmeister.
June 12, 2005
The things that keep me up at night.
Stefan Sagmeister, How Conference 2005
1. This session is about production and production and production, about anything we ever produced that was not just a varnished 4c offset print but required die-cuts, vacuum forms, injection molds, lenticulars, hand applications, laser cuts, silk screens, holograms, and a whole lot of cajoling, begging, scheming and yelling to go through both the client and the printer/manufacturer.
Books will light up when you touch them, real plums will rot in their boxes, glass eyes will blink, fore-edges will be bent, heads will be dissected, tiny penises will rise, pigs will drive at 60
mph and - of course - dogs will go crazy.
2. Whenever I am trying to design a piece that requires such a complex production, I find the most important thing is the wise management of my own time. I will never be able to commission a mold
(or find out about its possibilities) if I come up with the idea the day before the presentation.
3. Two suppliers we have used extensively:
ﾔFor small run laser die-cuts: Joe Freedman (860) 672 0623, Hestia House/Sarabande Press, www.sarabande.com
ﾔFor lenticular pictures: Fred Schecter, Sommers Plastic Products, 81 Kuller Road, Clifton NJ 07015, phone (973) 777 7888, fax (973) 345 1586, www.sommers.com
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