DesignOff! 2005 Round Four
by Bennett Holzworth, (3 comments)

I wasn’t ready to abandon Nate’s clock idea, but I wanted to try something else as well. So I did both. I only changed the date & time information from Round 3 on the clock idea (top right). I tried to make the time and date a little easier to understand. I also added the three in the clock so that there is a 365 in the clock itself. Am I forcing it? I think the clock design might be based too much on the actual time of the event.
On the new design (bottom left) I tried to accentuate the idea of one ring being equal to one year. If you would like to look at a larger version click here. I wanted this design to look like one in a science book. These diagrams point out the fire of ‘45 or the drought of ‘31 on the rings of old trees. Instead of pointing out different historical events, different points on the ring would represent different designs around the country. I would eventually like to talk to the original designers and find out when they actually designed the example shown and include this information on the poster.
I will let Nate pick which direction he would like to go next.

Comments (3)
nate said:
That’ll be the new version. I’ve been looking for the best way to use the logs, and this is the right way to go (and, in retrospect, the most obvious墜祥an’t believe I missed it). Obviously the readability has improved as a result.
I’m not sure we’ll need another 4 rounds, but we’re doing them, regardless. I think this iteration will be great to build the final from. The concept is solid, now it’s on to the execution.
I do miss speaking the AIGA logo, though. [shrug]
Posted on June 27, 2005
Kyle said:
It’s coming along quite nicely. I like this new direciton, with one main slice of a tree and callouts to mark your group’s place in history.
Posted on June 27, 2005
Donovan Beery said:
This is fun to see being created. I am still under the opinion that most of the mailing list doesn’t hear “365” and understand it to be a collection of the best design in the nation for that year. I think the points on the ring start to convey it, but would still love to see this written out in the copy.
Thanks for adding the website address as well.
Posted on June 27, 2005