I was intrigued with the idea of using the wood rings to denote a year, but I wasn’t happy with a random background element just yet. I really wanted to integrate them more into the whole of the piece. I played with the idea of rearranging them into twelve months, and the circular motif of 12 drew me to the clock, which dictated the placement of the date and time information (therefore if the gallery opening moves to 7:00, the “# PM” will move one log clockwise). Other information has been added as well, including typeset sponsor information at the wee bottom.

I was also not quite happy with the color pallet. It was looking a little drab for a poster announcing a suave night out in Omaha (for those outside of the region, I can assure you there are suave nights out in Omaha). So the dry yellow is gone in favor of a pallet-matching blue (overprinting a lighter blue sheet) and the black, which is a little too easy for me, has been replaced with a nice, dark maroon.

What I feel we’re lacking at this point is a drive to attend the event. What is the poster doing to connect with its audience and inspire them to spend an evening out on September 9? What isn’t it doing? What changes and additions can we make to achieve our goal? (note: last year’s event had beautiful collateral materials墜礼nd the worst attendance at an AIGA Nebraska event in recent memory)

Regardless of those questions, my time is up. On to Round 4!

ps: don’t forget to click on our Neenah Paper link to the left of the page! If it were socially acceptible, I would drape myself in their new Eames line.