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Geometry of Design by Kimberly Elam : Book Review

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geometryofdesign.jpgDesigners reach back into the past to learn from various design styles. They may attempt to emulate the color scheme, the line qualities, the textures, or even the concepts. But one factor holds together the most beautiful designs of both nature and man: sound geometry. Geometry of Design explores this mysteriously potent aesthetic phenomenon.

Kimberly Elam presents a simple yet comprehensive overview of the role of geometry in the beauty of design and nature. Elam first explores the prevalence of the Golden Section in nature, art, and architecture, and supports the storied beauty of its proportions with an overview of the cognitive proportion preference studies of both Gustav Fechner and Lalo. Red-highlighted illustrations illuminate Elam's clear explanations of how to construct Golden Section (or Fibonacci Series) rectangles, ellipses, and triangles.

Geometry of Design doesn't only cover the Golden Section. Elam also explores the root 2, root 3, root 4, and root 5 rectangles and explains their role in the more familiar European DIN system (root 2), and the construction of hexagons (root 3).

After introducing these common geometric proportions, Elam reveals the geometric structure of historically significant works such as Mies van der Rohe's Barcelona Chair, A.M. Cassandre's Wagon-Bar Poster, and Jan Tschichold's Konstruktivisten Poster, as well as contemporary industrial designs such as the Braun Aromaster Coffee Maker and the modern Volkswagon Beetle. Her analyses are concisely written and aptly accompanied by translucent overlays which reveal geometric structures that range from the astonishingly deliberate to the seemingly unintentional.

Kimberly Elam's Geometry of Design is a flawless introduction to the role of design's least visible, yet most powerful, methods of achieving aesthetic beauty. It is a must-read for anyone curious about geometry's role in design.

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Comments (2)

Kyle said:

I must read this book: I’m a designer who drives a 2002 VW New Beetle, have always liked geometry, and my wife teaches high school geometry.

Alison said:

Sounds very much like Jonathan Hale’s “The Old Way of Seeing,” except that his book focuses on architecture. But it does the same thing — overlays shapes on buildings to show us why some buildings seem beautiful and others do not.


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