by Juliet D'Ambrosio

Verbal Brainstorming: Combining Writing and Design ’Äì Monday at 10:45

It's strange: So many designers whose work speaks so fluently in images flee in terror when called upon to communicate with the written word. After all, designers are nothing if not storytellers, and stories are most fully realized when image and word unite.

It's time to conquer the fear of writing. One look through any recent
annual's credits will confirm that, in this era of super-scrutinized
budgets, designers are more frequently called upon to serve double duty--writing everything from taglines to full-blown annual reports. For those who tackle the challenge, it can be highly rewarding, enriching the creative experience and extending the boundaries of expression.

And all it takes is practice. Here's how.