I would like to share a few examples of bad packaging that I have encountered over the last month. Some big names (Starburst, Hershey’s and Buger King ) and a no name (Dr. J. H. McClean’s Volcanic Oil).
The above Starburst packaging is in my opinion the worst of the bunch. What color do you think of when you hear the name Starburst? Yellow I would assume. I have purposefully taken a side shot of this package to show how much red the average shopper will see. The designers of this packaging apparently never went to Walmart and saw all of the Starburst stacked with hardly a spot of yellow showing. I now know that the new packaging is mainly red and I still have a hard time finding it in the candy aisle.
I think the Hershey’s packaging speaks for itself. The product, which seems like a bad idea in the first place, is placed . . . well . . . you can figure it out.
This Burger King logo is printed on a take out bag. Can you say press check?
Ok so maybe this isn’t bad packaging, but it is very strange. This is not a vintage example found in an antique store. You can go and purchase Dr. J. H. McClean’s Volcanic Oil at you local dollar store. Who buys this stuff? Would you like to put some “Turpentine Oil” on your sore spots? Even if it isn’t bad for you, the smell isn’t going to attract any new friends. Thanks to Barbara Barrows for the tip.