Yellow was always it’s color identity,it’s iconic.

(well at least in the past it has)

Why are they using red now???thats not their color!

When I think of fruit chews I don’t think red.

what’s with their logo? Why did they seem it was necessary to have that bulge effect?

Hershey’s,ech. I do see it it’s disgusting. especially about their little illustration to the left.

could they at least NOT of put it at such an angle????? Whats with the shininess????

I’m familiar with the misalignment on the print logos for Burger King, I see it almost daily on their cups,bags,and their fry and onion ring holders,however thats the worst example I have seen!

The last one? I have no clue, I guess some companies don’t go extravagant in their packaging design,I guess. I’ve seen similar types of plain design on products such as rubber cement.

Perhaps customers are looking more for reliability,and less on apperance when it comes to those types of products.

Deb, you didnt design the new Burger King logo? I would love to hear you say this to your client at Burger King!

From a marketing standpoint, I believe the new BK positioning worked like gangbusters. From a design standpoint, it falls in the lap of “swoosh” trends and will need to be redesigned soon (needs splashy new gradient or halftone?) It was interesting to hear your “guilt level” (per your radio show) rising after taking Milton Glaser’s course.

What next, Deb? “True confessions of a branding guru”?

I’m guessing these are printed several across on a flexo press, because its dirt cheap and they’re printing probably about a billion of these a year. So there’s no way on earth, you stop the press in the middle of your run to continually fine tune. You need to manage the clients expectation against the printing technology and quantity. That’s why its not a good example of bad packaging, but more importantly…

This is the worst offense because anybody (particularly those without design knowledge) can identify it and tell you somebody screwed up. This makes it particularly difficult to navigate the other pieces with clients. (i.e. the Hershey’s piece is at least in register.) The client spend all their energy avoiding the BK pitfall and they end up in the pudding.

Nate, The BK bag is a small detail, but I think it is still important to their image. I can see it being a little off, but I think something like that should have been corrected. I have known of agencies that have almost lost accounts for small mess-ups on take-out bags. I guess it all depends on the client. With that said . . . out of these four examples, this is the least embarrassing in my opinion.

Not like the pouch. Not that’s the greatest design ever.