The Branding of Polaroid - The Inside Story
Paul Giambarba was the first art director for the Polaroid Corporation. His blog, “The Branding of Polaroid” tells of his experience as a designer at Polaroid from 1957-1977. It is a fascinating journey from the first logo redesign in 1957 through the instant movie film failure of 1977. You really get a designer’s perspective as you follow Paul through the highs and lows of one of the most innovative and influential companies in the history of photography.
Another highlight of the site is a memo from Ansel Adams called “Typographic design in relation to visual sales impact” criticizing Polaroid’s packaging. Although he was a major consultant of Polaroid’s, it still seems a bit arrogant to hear him tell the designer, “I would like to see such titles as Type 52, 4x6 packets, field tank, 545 adapter, etc. (along with POLAROID) visible from a greater distance.” That is a nice way of saying, “make the type bigger.” Nevertheless, it is interesting to read how sensitive Ansel Adams was to the graphic design of Polaroid and Kodak’s packaging.