Logo Remixes
by , (3 comments)
Given our recent discussions on Quarks' new logo and previous logo discussions I thought I would share this article from the July 2005 issue of Wired (I just now got around to reading it) titled "This brand is my brand: Why logo hacks are the new black." See pages 126 to 127, or the online version. Here is a quote from Rick Klotz, a "remix entrepreneur":
"...clothing companies have built off of each other's ideas since the beginning. Designers get a lot of ideas for new styles by looking through old clothing catalogs. But specifically in terms of brand appropriations, the remix aesthetic levels the playing field for aspiring designers. You don't necessarily have to be formally trained as an artist to take preexisting graphics and rework them."
So what do you think about the idea of remixing a logo?
Comments (3)
DC1974 said:
Weren’t ravers doing this in like 1993? Why is Wired just getting to this twelve years later? Remember when Wired was relevant? Or at least interesting?
Posted on September 13, 2005
Kyle said:
Not sure about ravers. Wired’s “Remixing History” was interesting to me since I saw history from a new perspective—remixing started with Duchamp’s Fountain and Disney’s Fantasia, according to Wired. Take it or leave it.
http://www.wired.com/wired/archive/13.07/history.html
http://www.wired.com/wired/archive/13.07/history2.html
Posted on September 13, 2005
Fred Andres said:
Obey is a joke within the fashion industry.
Pop art? How about lame satire, way too late to the show. Obey might be designing with the Mall rat in mind, but everyone else who knows better lost respect long ago.
Posted on September 14, 2005