Intelligent Graphic Designers vs. Intelligent Design
by Adrian Hanft, (14 comments)
A graphic design blog isn’t the place for a debate between evolution and creation. So why does this topic continue to get raised in graphic design circles? With Design Observer’s unapologetic reputation for not being able to separate design from politics, it wasn’t surprising that they jumped into the Intelligent Design debate without hesitation. I was somewhat more surprised to see the debate taking place on SpeakUp today. I really didn’t want to read it, but being a fan of Debbie Millman, I forced myself in hopes of finding a relevant link between evolution and design. I finished the article very disappointed to find no such link.
The obvious bait for starting this discussion is that “Intelligent Design” has the word “design” in it. As if designers have a patent on the word “design.” Danny’s comment on SpeakUp’s post was profoundly accurate:
“I have to be honest and say that the discussion of Intelligent Design vs. Evolution is a discussion that should probably take place somewhere else. Because the word “Design” is in the name of the proposed theory doesn’t automatically enlist us as experts.
As much as I respect and admire Debbie Millman and Tan Le as design professionals, I must admit that their opinions on the existence of God, or their definitions of scientific theory mean very little to me - as I’m sure that my opinions on such things mean little to them or anyone else.
Maybe we could rename it “Intelligent Construction” and let the crane operators hash this one out?”
I couldn’t have said it any better. In the end, I suppose every blog has to decide for themselves what is and isn’t off limits. As for Be A Design Group, rest assured that we will do our best not to confuse politics with design. To repeat what I have said before, “politics is not off limits, but when the topic comes up, you can be sure we are talking about design, and not pushing an agenda. A political agenda can only lessen the impact of our design discussion. We are professional graphic designers who have dedicated our lives to design, not politics. I know that many people disagree with this viewpoint, but I think it is important for you to understand where we stand.

Comments (14)
Bennett said:
“We” being the founders of this blog, not necessarily the other contributers/authors. I’m sure there are some of our authors that disagree with our opinions. Disclaimer finished.
Posted on October 20, 2005
nate said:
I’m just going to sit back and watch this one either:
a.) Fly, or b.) Die.
Either way, this should be an entertaining post. You realize Adrian, that for all your talk of Intelligent Design not belonging to Graphic Design discussions, that you were one to introduce it to your own.
Posted on October 20, 2005
JonSel said:
Are we that insecure as designers that when the word “design” is used in an altogether unrelated discussion we flip out? We don’t own this word, as Adrian correctly points out.
I think this discussion is best left to where it started (and hopefully will end), over on SpeakUp. But, if anyone wants to continue, let’s not make this into a creationism vs. evolution debate. That really has no relevance to our profession unless you want to argue that Adobe InDesign is proof of intelligent design and Quark is the missing evolutionary link.
Posted on October 20, 2005
Adrian said:
Nate, why do I get the impression that you are hoping for b? Read my post again, and you will notice that it isn’t an invitation to talk about ID vs evolution. The topic is whether or not that debate (or any political debate) should take place in the context of graphic design. That is a much less risky (and probably more boring) topic.
Posted on October 20, 2005
DC1974 said:
I could see the point debate and specifically political debate could take place within the context of a design blog. If we were talking about something like green design, designing for causes you don’t believe in and how to mitigate that or what have you. It seems to me (I had just read the Speak Up article before hopping over here. I didn’t DARE read the comments.) that point of taking about ID in terms of design is talk about the meaning of the word “design” and not get into a theological/scientific debate. Personally, I find the choice of the word “design” to be interested in that it is a vaguely scientific term in and of itself and so has intended consequence of adding wait to a topic that might be dismissed. It’s wonderful as a branding exercise in a way. And might even be a decedent of the “Politically Correct” movement in that it is recognition of how words are important to perception. I agree, however, that the posting on Speak Up didn’t really get into that semantical debate and instead delved into the political debate that doesn’t have as much to do with our jobs as designers.
Posted on October 20, 2005
clinton carlson said:
I’d tend to agree with not making this blog about debating evolution vs. intelligent design. However, I have a hard time when I hear statements like, “We are professional graphic designers who have dedicated our lives to design, not politics.”
I have a hard time, because we as designers have shown a desire and ability to learn about business and marketing. We’ve evolved into consultants through growth, study and pursuit of expertise that goes well beyond what the general public think of when they hear “designer.” My fear with Adrian’s statement, is that it would be taken too far and be interpreted that design has nothing to offer a political debate. Designers should be encouraged to enter into these new fields of discussion. We need designers that are developing dialogues with scientists, politicians, educators, medical professionals, just as we have initiated discussions with business leaders.
Designers that have taken on debates with experts in other fields (ie. medicine, psychology, politics), have had great impact. If we fail to encourage those designers courageous enough to engage in those dialogues, we relegate design to continue playing the role it currently plays in society… which is all-to-often servant to consumerism and irresponsibility.
I believe, design may have something to say to science. If science is only influenced or questioned by scientists, then we are all in deep trouble. That’s what is interesting about this debate over intelligent design. It kind of challenges the value of “scientific” thought. In design, I often am frustrated with “scientific” research that eliminates the human, the pragmatic, the instinct/humanity of the designer (and viewer). I question just why in our culture, we hold “scientific” thought in such a valuable place. Certainly it is valuable, but it doesn’t add up to real life. Just like “scientific” research of communication and design doesn’t always add up to good communication or design. It might be that unscientific methods (more natural in design) offer greater aid in developing real life settings. We can still learn and improve communication through “scientific” research, but it doesn’t add up to reality.
So I feel for those in the science field that are now having to deal with, commentary and skepticism by those from outside their field (I recognize that many who are holding an “intelligent design” perspective are from within the scientific community). This may be a shocking, new, and maybe refreshing experience for many in the community.
It reminds me of what design calls, “clients” and “audience.” Both are necessary and offer valuable “expertise” to the design process. And as a designer I recognize that their input always has the potential to improve the design. They aren’t pests in the process of design, they are co-designers with expertise that I don’t have. I hope those without “design” knowledge give me feedback on my designs, because that’s when I learn and change and revisit design. This debate may have the same potential within the scientific community. Maybe we’ll walk away with a scientific community that is developing greater responsibility, practicallity, and awareness.
Posted on October 20, 2005
Adrian said:
Great comments, guys.
Clint, I appreciate your concern towards my statement being taken too far. We don’t want to be a closed community, and we should welcome any opportunity to share a designer’s perspective with other practices. I do think there is a big difference between that type of conversation, and a group of designers preaching their political beliefs.
I do worry that my firm stance against politics conflicts with the statement I wrote for our about page: “Our definition of design is intentionally broad so that the subject matter of our posts can be diverse and unlimited… By exploring how design affects all aspects of life, we keep growing and help others grow.” I don’t think I am being hypocritical, though. I actively seek to learn about design by studying as many different arenas as I come accross. Believe it or not, I do enjoy politics, and have strong opinions. I resist the urge to pontificate because I know that my political rants wouldn’t be rooted in my passion for design, which is what this blog is supposed to be about.
Posted on October 20, 2005
William Drenttel said:
“A political agenda can only lessen the impact of our design discussion.”
I can’t speak for all of the Design Observer partners, but I am proud of the way many of our posts seek to engage design into contemporary culture and politics. The goal is not to pontificate, but to expand the discussion of design beyond brandspeak.
Every political campaign is designed, and every message put out by our political parties is a communication put through a design lens. Are these not worthy of analysis, commentary and criticism by designers?
Every reader of this site should read read Milton Glaser’s outstanding essay, “Designer/Citizen,” a manifesto for designers to realize that they are citizens too, and that design is a means of political engagement with the future of our country.
http://voice.aiga.org/content.cfm?ContentAlias=%5Fgetfullarticle&aid=1279239
Design Observer has no political agenda. It has many contributors with various political insights and points-of-view who seek to occasionally engage these issues.
To take politics off the table at Be A Design Group is fine. To critique others for engaging in occasional discussions of politics, however, is to suggest that design has no place in politics, or in the larger life of the society in which we live.
Posted on October 22, 2005
Adrian said:
“Every political campaign is designed, and every message put out by our political parties is a communication put through a design lens. Are these not worthy of analysis, commentary and criticism by designers?”
Absolutely. I would have no problem with a conversation on this site about how our political parties use design. At the heart of that discussion would be DESIGN. But that isn’t the goal of the evolution debate posts (or most of the political themes) that DO has raised. The motivation is to persuade readers to agree with your political viewpoint. That is what I would call a political agenda. There wouldn’t be anything wrong with that if it weren’t for the fact that you are denying that the agenda is there. An agenda is fine and admirable unless you are trying to disguise it as a legitimate design discussion. Just call it what it is, and let everybody know your motivations. That was partly the goal of my post: to let our audience know my motivations and reasons for not talking about the evolution debate.
Posted on October 22, 2005
Kevin Cannon said:
It’s funny. Because, when I read your comments. I doesn’t sound like to want to be non-partisan at all. It just sounds like you disagree with their politics.
Design Observer, or any blog isn’t sells itself as an Independent news-source, so for you to critcise them for not being so is wrong.
They offer a certain type of editoral, and you’re under no obligation to read it.
Posted on October 26, 2005
Adrian said:
Kevin, I don’t think you actually read my comments, because I can’t understand how you could come to that conclusion. I don’t care if a blog is non-partisan or not. Just don’t call your political preference a design issue. I know I don’t have to read it, but why can’t I criticize? Get serious.
Posted on October 26, 2005
stephen john bryde said:
i Think that “Designers” do have a bit to say about the debate because they see the world a little differently. A normal person walk’s down the street and see’s a poster and thinks, ohh i want to eat that or buy that, and Designers say ohh i like that “ligature” or be amazed at how long it would have taken the designer to do that, or some other minute detail that goes over that average person’s head.
So if your debating “Intelligent Design vs Evolution” i think we have some authority in the debate, because know what it means to design something.
me as a designer i can’t possibly believe how anything so intricate, vast, beautiful & well thought out as “the Universe” could have just happened over millions of years ?!
do add campaigns just happen in a big bang ?!, do idea’s develop by just putting them in a sheet of paper and leaving them there for a few million years ?! or are there huge amounts of time and energy gone in to know there audience, what there selling, how to simplify it so people can understand it quickly, where too put your design, how to make it easy on your eye etc. do you not think of how many seconds you have to communicate something on a poster to grap there attention communicate accordingly, and all the other thing’s that go into design.
so that’s why i think Designer could debate it. i think Doctors should to, they know how complex the human body is, or environmentalists, they know how hard it is to make seasons work, and plants grow etc. what gives scientist’s ALL authority ?! (i don’t mean to say Scientist’s are bad by the way)
peace *sjb
Posted on October 31, 2005
Adrian said:
Stephen, I think the comparison of design to creation/evolution could go both ways. A designer sympathetic to the Intelligent Design point of view will say “Design doesn’t evolve, it is the result of a plan.” Designers sympathetic to Evolution could say, “Design is the result of tiny improvements that result in a good design.” Whatever side any of us are on, I agree that designer’s have a unique way of looking at things, but I am not sure if design knowledge can tip the scales in a debate like this.
Posted on November 1, 2005
David Lange said:
I think if we’re going to have this debate, we also need to talk about the difference between “evolution” and “Evolution”.
Small “e” evolution, pertaining to “survival of the fittest” and dominant v. recessive genes and a species’ ability to adjust to environment over many generations, is impossible to refute.
Evolution, the idea that this big, beautiful world in which we live came from scratch and that everything that shares our air is the sum of a protozoa plus a couple billion years, is a lot harder for me to swallow.
Posted on November 10, 2005