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Online Portfolios

by Bennett Holzworth, (24 comments)


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In the area residing somewhere between a blatant self promotion and sacrificial guinea pig, I offer you my online portfolio. Having lost my job at the low of our last economic downturn (three years ago) and not having my “book” ready to go, I swore I would never let my portfolio get outdated again. Easier said than done. Never-the-less, I have recently updated my online portfolio. It is nothing fancy, but hopefully it makes my work accessible.

I figured this discussion could work on multiple levels…

  1. I get some of my own medicine. I critique others work fairly regularly on this blog and I should be able to take it as well. I’m not sure that I’m ready for this part of the deal.

  2. What should an online portfolio be? Should it be in blog form, flash, html, or in my case, PDFs?

  3. What kind of work and how many samples should be in an online portfolio?

  4. Let me know what I can work on. Constructive criticism is one of the best ways to grow as a designer.

Disclaimer. Much of this work was either created within an agency environment and in collaboration with other designers, writers, AEs, etc. No designer is an island.

I give you bennettholzworth.com.

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Comments (24)

I think the format of your portfolio depends on the type of work you want to do. Flash is preferred if you want to show your interactive abilities, website for web work, etc. PDFs like you show normally convey a print designer, unless they are downloads linked from a more extensive website.

I think the number of examples you show seem appropriate. Breaking your portfolio into three parts I consider a good idea.

Ken said:

hmm… atm, I dont have time to dowload or click to view a .pdf. I have quite a few more portfolio sites to go fly through and I need to make a decision yesterday.

just throwing that out there for you to think about.

As a designer I can appreciate your thought process, but the site seems lacking? Your work is great, but maybe kick up the delivery a bit? Im on the web to “see” your work, and my only option is to download a .pdf?

Drew Davies said:

I would certainly agree with Ken’s point. You’re not an interactive designer, and there’s no problem with that. But a static PDF page isn’t much different from a static web page, except that it’s a big hassle for me to download the PDF instead of just see it on the fly on your site. I like the breakdown and the presentation, I’d just build it all into web pages.

Also, some wise (and some not so wise) people have suggested to me along the way that, especially where personal portfolios are concerned, to give credit where credit is due. When you’re showing a book in person, you can always talk about who was involved. If you’re showing a book online, unless mention is made otherwise, I think the implication is that you concepted, directed and designed all of it all by yourself. You were good to mention in your post that others were involved, but I might suggest that you bite the bullet and credit the others involved on a piece-by-piece basis.

Lastly, I must say that I think the Rubik’s Cube intro is inspired. Anymore, it’s pretty hard to pull off “the cube” in any way that isn’t trite, obvious, or overused, but I think you’ve done it. The subtlety of movement and message is very nice. I love the fact that when it’s “finished” moving, the first thing your brain thinks is that it’s not solved correctly, because there’s these white squares showing. Then you think “and there’s not even anything on the sides that’s meaningful.” And then (if you’re Drew) you think: Aha! “B. H.” That’s brilliant. Nicely done.

elliot100 said:

Take another look at the copy on the “About” page. It doesn’t seem to share the confidence of the portfolio work, and needs trimming of padding and cliche:

“My goal is to create unique and appropriate design. Striving to make meaningful and original designs… vital and growing designer…at the end of the day … cuts to the core…”

Also seems to be missing a stylesheet?

I would integrate the About and Contact details into the main window.

JonSel said:

I’ve been through the PDF vs. website debate myself recently. I’ve had a downloadable PDF for the past several years and that has worked fine for agency freelance work. A prospective Creative Director can pop on to the site, download the PDF, and pass it around the office to see if there is any interest in working with me.

Now, I’m in the process of trying to shift my business focus to winning my own clients. That requires, in my opinion, a more informative site and the ability to see the work “on the fly”. I’m intending the new site to be up within a week, so I’ll post a link then and accept the same risk of critique as Bennett.

Well Bennett, let me just be the one who says I think it’s great!

3 clicks and I was looking at your identity pieces.

I don’t care if it’s static, make it interactive if interactivity is your strong suit.

Whatever you are strongest in, do that. If you are strongest in ‘branding’ and the subjective feel of something intangible (branding) then I’d say make your website feel like something — and I feel you already have.

When I look at your work, I always think of old press work — your work has the feeling of marrying old with new.

I love it! Play it up!

~ Michael.

Jonathan Hughes said:

My vote is for moving the work onto the web pages rather than in the PDFs (although still having the PDFs available for download would be even better, although I’d probably put all four sections into one PDF).

Great work, by the way.

Jonathan

Harv Nagra said:

The pdfs don’t seem to be a problem if you’re working in Safari using Mac OS X.—They aren’t downloaded to your desktop, but automatically, and quickly open in a new browser window.

I personally use Flash, but admit it can get cumbersome and become a nightmare to go back and add/edit content.

kadavy said:

Awesome work! Certainly you won’t have a problem if you are in need of finding work again…or just decide you need a change.

Personally, I’m usually very annoyed by PDFs. I feel that having your work on actual HTML pages is more user friendly, and opens up your portfolio to people searching for specific design work. If you’re a print designer without alot of interactive experience, I think it’s perfectly acceptable to throw everything on a blogger page. Your audience might not understand, though. My extreme Movable Type hack of a portfolio works wonderfully for me, and gets a great deal of traffic from search engines. No cold contacts from it yet, for what it’s worth.

Ditto on giving credit. You aren’t there to present your work, so its best to do whatever you can to avoid misunderstanding.

Bennett said:

I hope nobody thought that I lost my job recently. I was speaking of our country’s (United States) last economic downturn. I have changed the original post slightly so nobody else might get that idea.

Thanks for all your comments. Greatly appreciated.

Drew, How far would you go in giving credit? Should I list every art and creative director that looked at the piece? I was curious to know if some of your giving credit recommendations came because you were starting your own firm, and had work in your portfolio that was done at other agencies. I guess I just assumed that since it is obvious (in my resume) that I have worked at agencies and not on my own, that other people had an influence on my work.

JonSel said:

As I now am on my own, I’m interested in the credit debate as well. My intention is, for work done with an agency, to say it was done “in collaboration with X Studios”. I don’t think that’s misleading.

I wouldn’t delve into crediting individuals unless I felt it was seriously confusing. Blatant misrepresentation (and actual project credit theft) simply opens up a world of bad karma. What comes around goes around. There’s no way to enforce a guideline on crediting, so we have to rely on personal ethics and others’ willingness to call out those who would step over those lines.

Drew Davies said:

JonSel, I’d say you’re right on; there’s no way to police proper crediting, but I believe what goes around comes around. So all good people should credit their collaborations appropriately.

In the case of a personal portfolio, I think you could go either way, so long as it’s clear that the work was made with the help of others. I think notes ranging from “Creative team: Bennett Holzworth, John Doe, Jane Doe” to “In collaboration with X Studios” would work fine. (Or perhaps “produced while working as a [graphic designer] at [firm/agency]” would be even more accurate.)

In the case of your personal portfolio, I don’t think that a full listing of creative credits from art directors to writers to illustrators is necessary, so long as you make it clear from whence the work came.

“No designer is an island.” -BH

correction: “No art director is an island.”

Chris Rugen said:

I was skeptical about the PDFs, but they were designed to be viewed in my web browser (it would seem) and they loaded relatively quickly, so I was pleasantly surprised. However, PDF performance varies so much by platform and browser…I really think you should have an HTML-based version to supplement. Particularly since it allows people to email links to specific projects to each other, or you to email to them.

The other thing that bothered me is the obstacles you set up between the user and your work. It’s almost like you don’t want people to see your work quickly and easily. The rubik’s cube is cool, but not much of a hook for the casual user, I’d guess.

Nice work, by the way.

William said:

first, i think the majority of work is very nice, but i think you could do without the Big Vinny stuff. i personally think flash is extremely over-used and if every animated aspect of a site is not totally practical, it is simply annoying and distracting. your site looks good, but may be just a little little bit stagnant, check out this site, as it is a good execution of a static page without looking monotonous. www.serialcut.com you can also check out mine, www.wbuchinadesign.com even though it is in desperate need of a re-design. good luck.

Bennett said:

I hear your comments about the PDFs everyone. Just one thought/question not addressed thus far. Is there any benefit in the quality/resolution of the PDFs? If I had this quality of an image in an html page, it would take up an entire screen. By using the PDFs someone can get an overview, but they can also zoom in a little to see a little more detail. My PDFs are not high res, but they should be fairly decent if someone was to print them out and pass them around.

The PDFs could also remain on someone’s desktop long after they have forgotten about my website. Good or bad?

Chris Rugen said:

Offer both.

JonSel said:

I don’t want someone judging me completely by my PDF or website portfolios. It’s a teaser. So, I don’t care if they can’t see every last detail. Hopefully, they should have seen enough by that point to want a face-to-face meeting.

I agree with JonSel, it is just a teaser. You’ll never be able to convey all of the aspects of your work on a PDF or Webpage. For my personal site, I opted to show the work on standard web pages, with a “click to enlarge” which brings up a pop-up window showing a larger image if they so desire. The PDFs are nice to email directly to people, but keep them under 2MB, or you risk them being turned back by the recipients’ email program.

Bennett said:

I’ve never heard of an art or creative director that can’t get a PDF as big as 4 MB (much less 2 MB). Clients are a different story (although I think hotmail can even accept 5 MB attachments now). I guess it all depends on wether you own your own business or you are looking for a job.

Bill Kerr said:

I had good response by simply using a creative hotlist portfolio to show a small sampling of my work from my school portfolio to find work right after school. For a nominal fee I received great response from a ton of reputable firms/in-house departments.

Take a look if you like: creativehotlist.com/wkerr

I am in the process of building a personal blog/portfolio site… but I didn’t have time to do that given the time put into my book.

Bennett said:

I paid for the Creative Hotlist portfolio for a couple years as well (now they offer downloadable PDFs as well). It served its purpose, until I figured out that it would be cheaper to pay web hosting fees and domain registration. It does work excellent if you don’t have access to someone that can put a web page together for you (thanks Adrian). Like Bill mentioned, it also works well when you need a place to show your work and don’t have much time.

Do anyone of you use the AIGA portfolio option? Does it work well for you?

agrayspace said:

Sorry for the late comments but I think I have some advice.

Obviously you have great work and your focus is print which explains the simplicity of the web site. The PDF thing has been discussed adequatly enough. I would prefer to see the work online as its faster and easier but I understand why they exist.

But the pop-ups have to go! Seriously they are an impediment to smoothly using the site and not least of all annoying and without real purpose. What they immediatly say to me is lazy. That you couldn’t figure out how to get the information communicated through one design/layout so you relied on multiple layouts. I am sure that is not what you intended just letting you know what its communicating.

I think getting all the info to exist within one browser window would help immensly and makes the PDF thing even more forgiveable.

JJeffryes said:

I agree with agrayspace. The pop-ups must go. I want to control my own browsing experience. Pops-ups take that control away. Not to mention their strong association with Spam, spyware, and unsavory marketing. Nothing in your pop-ups couldn’t be done in the page without some thought.

Also, I recommend showing everything in the HTML, and having a link for the pdf. Again, it’s about controlling your browsing experience. If I have to open extra windows to see your work, which then have to be closed before I can see other things, it gets in the way.

I live by the philosophy that your portfolio is there to show your work to people as directly and easily as possible. Anything that interferes with that is a bad idea.


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