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WARNING: Explicit Design

by Bennett Holzworth, (17 comments)


Fellow BADG author Donovan Beery ran an article past me that he wanted to post on the site. His writing focused on a piece of design that had crude language and he wanted to make sure that it was acceptable to post. While Adrian and I try not to censor comments, we work to keep vulgarity and profanity away from this site. Other sites can do what they like, but we like to keep it a little cleaner. In the end I am deciding not to publish Donovan’s piece (sorry man). While Donvan’s piece was respectful and gave the reader full warning, ultimately it was the standard that we had set, that kept me from letting it onto the site. Donovan’s post reignited a thought that has been running through my head over the last year of so.

Why is the design profession so obsessed with being edgy and cool with an F bomb here and obscenities there? Shouldn’t we be working to present our best face when interacting with the public through conferences, design books, magazines and even blogs? For example… How many AIGA events have you gone to where the speaker seems to be trying so hard to be cool with their profane language? I’m not so offended that I get up and leave, it just makes me feel like the speaker is a little insecure and childish. The one thing that really bothers me is when speakers are presenting to a student group and some of the same language comes out. The speaker blurts out some obscenity and the expected gasp from the student body is released. Good job (insert famous designer here), you have managed to take our respected profession down a notch. How do we expect to be taken seriously in business and culture when we can’t even control our tongues in public? Are we so obsessed with being different that we have to lash out against the norms of our society? Are we really being that original when we use language that we discovered when we were on the playground?

Am I alone in this view? I am interested to hear your opinions.

Note: Serious comments only please.

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Comments (17)

I can see your point, but I think you might only be seeing one side to the argument for profanity in public speaking. I use hints of profanity here and for a couple of different reasons:

  • to attract the audiences attention.
  • to show that I am human and not elitist.
  • to emphasize something
  • lastly, because I get carried away and so excited about the topic I am speaking on

As my colleagues will tell you, I’ve even been known to drop some profanity in the board room of some major corporations. I don’t agree that profanity is childish, in fact, I think it is a great way to emphasize your emotions when you feel strongly about a subject matter.

Nate Voss said:

You won’t even know what true swearing is until we release the outtakes from the Be A Design Casts.

This seems similar to the dialogue that went on and on about Print’s Annual Sex Issue. There will always be people for and against. It’s the same argument, just a different topic. I personally am hardly ever offended and see no reason to edit cursing or vulgarity, I try to respect the feeling that the author intended and his/her way of expressing themselves. I don’t think there is any wrong way, just write what you feel, and I will read it…if it’s interesting. On the other hand - I can respect the cleanliness that you have chosen as a site.

DC1974 said:

Let’s look at where a lot of boundary-pushing designers have come from (especially recently): punk rock/rock, SoCal skate/surf culture, the graf scene, tattoo culture, hip hop. Profanity infuses the points of reference, perhaps it’s just hard to (or one doesn’t see the need) to censor yourself, especially when it was NOT censoring yourself that you got hired/famous/cutting the edge in the first place.

Sean W said:

I think the use of profanity and over exposure (excuse the pun) to sexual imagery are just symptoms of the lack of originailty that seems to be endemic in all parts of society these days. People seem to be striving to be original but finding it impossible to look past their influences. Perhaps we need to get back to the LSD fuelled period that was the 60’s, a truly creative period in history.

Eric Heiman said:

As someone who both uses profanity probably more that I should, and probably used it a few times in a lecture I gave in the Omaha recently, I feel I should comment.

First, I don’t feel the design scene or lecture circuit is “obsessed” with using profanity to be edgy and cool. These days, with hip-hop’s rough language a part of every from-sea-to-shining-sea’s adolescent’s life, it’s probably much more edgy to NOT use it, really. But to say that design is a hotbed for coarse language is a stretch. And to automatically link it to the proliferation of graphic sexual imagery in our everyday lives sounds like some bad “gateway drug” propaganda.

I’ll be the first to admit that some specific uses of profanity make me uncomfortable, if not repulsed (i.e. if it is used in misogynous or racist ways). And if I was having tea with the Queen of England I might try to refrain from using the F-word. But profanity is a also wonderful tool to both express passion and to clear the air of overbearing self-righteousness and political correctness. It’s about the freedom to express oneself. And not unlike the lectures we might have heard in design school about the appropriateness of form to content, there are times when profanity—goddammit—is appropriate and true. I am a passionate person and sometimes it’s the only way that feels strong enough to express a point. Imagine an anti-war protest or classic Martin Scorcese film cleansed of coarse language.

This post could go on forever about the hypocrisies this line of discussion exposes about our sinner/saint-obsessed society and I will spare everyone. But I’d rather the discussion be about the context in which profanity is used, than profanity itself. We have our noses pressed to the trees in a time where we should be looking at the forest.

Bennett said:

Eric, Thanks for commenting and for your insight. I wasn’t specifically thinking of your lecture and I don’t really remember the profanity. I did enjoy your talk.

Both you and Daniel state that profanity is a great way to clear the air of self-righteousness and to show passion. While I can’t really argue with that, I can’t help but to think that you can get the same effects in so many different ways. To me, profanity is the easy way out. The English language is rich and our non-verbal communication choices (obviously not a tool for the internet) are endless. I don’t think any of us have a hard time expressing excitement in front of a child or our grandmother, so why can’t we practice the same restraint in public.

A Scorcese film or something like Saving Private Ryan could, in no way, be a real depiction of war without profanity, that is for sure. There are certain situations were it can’t be avoided.

eric - (forgive me if i misunderstood your comment) I wasn’t in any way linking swearing to sexual imagery…just stating as you did, this convo could go on for-ev-er, without any resolution or right or wrong. agreed.

p.berkbigler said:

I don’t know whether these will add or detract from this thread, but here are a handful of books on the rather storied histories of familiar and unfamiliar obscenities -

  • Swearing by Geoffrey Hughes
  • Watch your F*cking Language by Sterling Johnson
  • The Anatomy of Swearing by Ashley Montagu

The only other comment I’d toss into the ring for consideration is whether swearing is RECEIVED somehow differently when it’s encountered graphically versus auditorily. I’d mark that there’s a significantly different impact to written / printed dirty words than those simply spoken - a lot more longevity to them and it seems an even more inflammatory quality to them at points.

I guess I’ve also wondered somewhat along Bennett’s lines whether designers tend to relish dropping the F-bomb for effect, but it seems to be something everyone takes at least some pleasure in and there’s no denying the continuing communication effects of obscenities. Maybe, again, it’s simply that printed F-bombs stick with you longer…

Adrian said:

I really don’t understand profanity or people who swear regularly. (Maybe I should read the books Paul recommends so I can understand it better.) Seriously, I can’t comprehend it at all. Do they really think they sound cool, or intelligent, or interesting, or passionate? Do people who hear people swearing think, “man, there is a really articulate and passionate person.” Pardon me, but that is insane! If you swear, you sound like an idiot who doesn’t know how to talk! I am not going to go around telling people what they can and can’t say, but I can’t accept any argument that this is beneficial to any form of communication.

I can’t believe how accepted profanity has become. I bet more people are offended by me saying people who swear sound like idiots than by the cool kids who drop the “F” bomb regularly. That is messed up. Designers especially should strive to create new healthy ways of communicating rather than taking the easy way out with playground language. Profanity should be an embarrassment to any profession.

Ahill said:

So this is a paradox. I agree with you, but I have total potty mouth. I suppose I consider your decision not to publish obscenities a challenge to rethink the way I communicate. Time to find the right word rather than the easy one. Thanks for taking a stand. I’ll see if I can make the grade.

Richard said:

They are all words people. If everyone is going to take the stance that these words are anything more than just mere letters put together then one must have the common sense to know that they are just that. For example, words that instill hostility or intolerance…

abortion

iraq

nazi

even the word… vagina

yes these words depict a certain feeling just as the common 7 dirty words that aren’t allowed on television do. Does this make them… unspeakable? unprintable? personally, no. these words have no real value except for the value the listener gives them. In ending, this conversation can never really come to an end, ultimately its up to the listener/receiver.

I do like what Bennett said above and have taken it to heart.

“I don’t think any of us have a hard time expressing excitement in front of a child or our grandmother, so why can’t we practice the same restraint in public.”

So what do you say when your working a deadline at 2am, your computer crashes, and you never saved your design?

“So what do you say when your working a deadline at 2am, your computer crashes, and you never saved your design?”

oohh…poopy crap damn. ?

Bennett said:

correction: oohh … poopy crap darn

I’m often conflicted with the language thing. I’ve been cursing since the seventh grade and I’d like to stop, because I know it doesn’t look right in the eyes of my saviour. It comes out really easily, though.

I wear different hats for situations I find myself in. I work at an Icelandic community newspaper during the day and keep my language pristine. In the rap and garage rock circles I hang out in, my lingo tends to be salty.

Tony said:

Great post. I don’t always agree with you, and that’s O.K. Today, I 100% agree.

Richard, that is a third grade argument for “Word Relativism”. Our culture runs on standards, I supose you don’t wear cloths to work do you, “we are all just people, right, we all look the same without cloths”. You Rebel.

Your argument holds no weight in a real world society. While we’re at it let’s just set all the prisoners free and kill everyone that is not productive. That may sound like a leap, but that’s where your thought process leads us.


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