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How Steinweiss spoiled the dust cover...

by Paul Berkbigler, (5 comments)


I was reminded recently of a couple more reasons why design shows no signs of leaving my blood stream any time in the near future: in the midst of several other records in a Lincoln, NE thrift store I found at least one, and likely two album covers created by Alex Steinweiss and picked them both up for the outrageous price of 75 cents a piece…

I love design because we have the opportunity absolutely every day to obtain a piece of “original” work by practically any of the major names / figures / all-stars in our field - and even if you want to by-pass the consumerist participation in this artform, we at least have the opportunity to experience and enjoy great design work in the “galleries” of any number of stores and locations.

I also treasure design because it transforms elements of our everyday life into fantastic intellectual and aesthetic experiences - I flipped through easily 50 or 60 records just to see what was in the bin and was still stopped in my tracks by Steinweiss’s work, not least of which by how much his style / aesthetic seems to resonate deeply in many contemporary designer’s work.

I’m a compulsive fan of the poster work being produced by Michael Byzewski and Dan Ibarra from Aesthetic Apparatus, by Jason Kernevich and Dustin Summers from The Heads of State, and by Jeff Kleinsmith and Jesse LeDoux from Patent Pending Industries. Each of these teams has, at one point or another, easily produced work that harkens greatly back to Steinweiss’s approach to line drawing, integration of illustration and photography, whimsical and playful typographic usage, and even nabs a bit or two of his sense of color from time to time.

It’s an indication of the organic nature of design trends that a revisitation of more whimsical modernist design has followed fast on the heels of the deconstructivist and post-modernist movements of the 80’s and 90’s - grunge has both given way to a more formalist take on imagery and married into it in many instances. These designers seem to have only rediscovered what Steinweiss and several of his contemporaries intimately knew: old and new imagery make perfect bedfellows in the confines of design. Moreover, it’s Steinweiss’s hand that reconvinces us of the true allure illustration brings to even the most enticing layout and typographic arrangement.

His type might dance, but it’s clearly his line and his patterns that really sing.

Anyone who has ever sat and scrutinized album cover art or obsessed over the sleeve art of a particularly favorite record really has Alex Steinweiss to thank for that experience. He took a bit of essentially throwaway paraphenalia - a record dust sleeve / card sleeve - and pushed it into an entirely new realm. Understanding that the experience of the record itself could be more than just hearing the music contained on it, Steinweiss opened the door for countless designers and illustrators after him to show us the music before we’d even pulled the shrinkwrap off the album.

Design Observer was gracious enough to list an article link which further discusses Steinweiss, and the timing seemd just too perfect.

And, just to share these recent acquisitions into my own design library / collection, here are the two albums I nabbed over the past weekend:

steinweiss1.jpg

This is the confirmed Steinweiss of the two suspected ones - I believe he was the first album cover designer who was given license to even include his own signature in his work:

steinweisssig.jpg

And the second cover is one I simply have a strong hunch is Steinweiss’s as well:

steinweiss2.jpg

I know he did several covers for the Everest label in addition to those he did for Columbia but I’d love to hear from anyone in the reading audience who could confirm or disconfirm whether this is actually his or not - if not, I’d also be fascinated to chase down this designer as well.

Another $1.50 well spent chasing design…

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Comments (5)

JWH said:

oh my goodness… i love album covers… what a great find… alex steinweiss and jim flora really changed album cover art… just brilliant… if you don’t own this already, pick it up…

In the Groove: Vintage Record Graphics, 1940-1960 (Paperback) by Eric Kohler

Bennett said:

What is ironic is that I was just reading a Steven Heller historical critique of Steinweiss (For the Record Critique 7: Winter 1998) in one of my old Critique Magazines. Great article but you will have to either buy it on ebay or purchase the entire collection from Marty (they aren’t selling single issues any more). One other thing that is interesting about this article is that the La Traviata cover is shown in the article but in red instead of green. It does, however, have little touches of green in the leaves, ring and the LP circle. In the above green cover you can see that these elements are a slightly different color green as well. Are they different spot colors Paul?

You could also get the book that seems to have unknowingly used the same title as the Critique article … For the Record: The Life and Work of Alex Steinweiss Has anyone purchased this book? Is it worth the clams (it is only $15)?

It is interesting to see the similarities to his work and some of the modern day poster printers/designers. The difference being that in fifty years I doubt you will be able to find an Aesthetic Apparatus poster in a pawn shop or record store.

7 years ago I found an ad in the back of Critique, advertising an entire book collection (almost every Art director’s Club annual, Graphis, etc) for $800. I bit. They were shgipped from Florida. Inside the sleave of every one of them: A. Steinweiss.

p.berkbigler said:

This seems to be one of those many moments in design where a previous form becomes suddenly relevant again - the biggest difference between most of Steinweiss’s output and that of the modern practitioners is that I don’t think he ended up doing as much independent work as Aesthetic, Heads, and Patent have been. You won’t find their work in a thrift store as much simply because it wont’ have ended up in nearly as wide a distribution as Steinweiss’s work ultimately did. (Each of those companies has done other packaging and design, though, so you may inadvertantly run across a DVD or CD that they happened to have done).

Per Bennett’s question about the green vs. red color, the greens on the version I have are definitely two different spot tones (you can even see the screenprinting irregularities in the overall green tone - it’s really delicious!) - it wouldn’t surprise me at all to find out that this cover was rerun and that the different runs of it utilized different spot tones. I’d even love to find out whether Steinweiss requested different tone runs just to vary the covers further…

I can totally vouch for the worthiness of “For the Record” - it’s an outstanding little collection of his work. There’s a really terrific Jim Flora book out now as well as the book JWH mentions in the post above.

To Felix, all I can say is: DROOL! How amazing to pick up that inadvertent piece of history just through the purchase of those annuals…What a bit of fortune!

Ken Halperin said:

In answer to your question on the first post - Yes, the Everest is definitely Steinweiss. I spoke with Steinweiss on the phone once around ten years ago and he told me he had designed “all the everests”. Up to catalog numbers about 060 (3060, 6060, 5060, etc.) that seems to be true. After that I am not so sure. The very low numbers were signed on the back “Design by Alex Steinweiss”.

I wrote most of the article on Steinweiss in wikipedia (anonymous of course, but I hope no-one minds my touting it). It gives more hints on when he designed and for what labels.

Both books - In the Groove, and the Steinweiss book, are well worth it. So is “Design Literacy” with its chapter on him.

Hope this is helpful.


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