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  • Be A Design Cast 6 : Ric Grefe

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    The Be A Design Cast keeps getting better! (7mb) This week we welcome Ric Gref√©, the executive director of AIGA (the professional association for design) to the Design Cast for our very special first interview. Ric talks about the future of AIGA and of our profession, as well as the re-positioning of AIGA in it. Our thanks go out to AIGA Nebraska and president Drew Davies (a Be A Design Group author, in case you were wondering how we swindled this) for allowing us a few moments of Ric’s time. Thanks for listening!

    NEXT WEEK! The Be A Design Cast continues its march to dominance as we welcome Joe Duffy to the show!

    8 Responses to “Be A Design Cast 6 : Ric Grefe”

    1. Megan Says:

      Hey did you guys know that Duffy and Partners designs Fresca? You better hope he doesn’t listen to BE A design cast.

    2. Tom Says:

      You know what, Megan, honestly I don’t remember knocking on the design at all — help me out fellas, but in fact I think we sang its praises, right? We just said that no matter what you do to make the packaging cool, its still a Fresca. And Fresca is still, um, well its still Fresca, and nobody I know drinks Fresca.

      The whole thing reminds me of those old Miller TV ads where people would argue (Tastes Great! Less Filling!), if they were done for Fresca:

      …Fresca (Looks Cool! Tastes Crappy!)

    3. Megan Says:

      No, you said nice stuff about the design. But you really ripped the product. Oh well, maybe he thinks it’s Crappy too.

    4. kadavy Says:

      Back in the old days when I drank soda, I loved Fresca. My soda-weaning process went like this: Regular soda to non-caffeinated soda, non-caffeinated soda to clear soda, clear soda to sugar-free soda (Fresca), then I quit soda altogether…..hmmm, maybe Fresca isn’t so good after all.

      One time the sitcom “Wings” knocked on Fresca. I was super offended.

    5. Tom Says:

      Back in the old days when I watched NBC, I loved Wings. My network-weaning process went like this: Cosby Show to Cheers, Cheers to Seinfeld, Seinfeld to (Wings), then I quit watching NBC altogether…hmmm, maybe Wings wasn’t so good after all.

      One time this guy Kadavy knocked on Wings. I was super offended.

    6. p.berkbigler Says:

      The better question is who’s going to market themselves on the side of the Fresca billboard can?

      The lines are open for prime candidates even as we speak…

      1. Lingering extras from circa-1983 workout videos?
      2. Vaguely-European sounding day spas?
      3. David Kadavy?

    7. Ben Lumpkin Says:

      Great Podcast guys…

    8. Lydia Says:

      Fresca + Herradura silver tequila + grapefruit/lime/orange slice = DELISH!
      and as low calorie a mixed drink you’re gonna find

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