Comments on: The New Coke (Identity) http://www.beadesigngroup.com/blog/archives/2006/02/the-new-coke-identity.php A blog for graphic designers Tue, 13 Jul 2010 01:38:08 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: acai http://www.beadesigngroup.com/blog/archives/2006/02/the-new-coke-identity.php/comment-page-1#comment-2679 acai Tue, 11 Apr 2006 23:30:26 +0000 http://www.beadesigngroup.com/2006/02/11/the-new-coke-identity/#comment-2679 I use 1 can of coke in my washing machine to help remove oly stains. I use 1 can of coke in my washing machine to help remove oly stains.

]]> By: Kyle Gelman http://www.beadesigngroup.com/blog/archives/2006/02/the-new-coke-identity.php/comment-page-1#comment-2678 Kyle Gelman Tue, 28 Mar 2006 01:09:43 +0000 http://www.beadesigngroup.com/2006/02/11/the-new-coke-identity/#comment-2678 is it possible to get a link to view the coca-cola, "enjoy every drop of life" commercial? thank you very much KYLE G is it possible to get a link to view the coca-cola, “enjoy every drop of life” commercial?
thank you very much
KYLE G

]]> By: Andrew Gingerich http://www.beadesigngroup.com/blog/archives/2006/02/the-new-coke-identity.php/comment-page-1#comment-2677 Andrew Gingerich Mon, 20 Feb 2006 20:52:38 +0000 http://www.beadesigngroup.com/2006/02/11/the-new-coke-identity/#comment-2677 I love the United animated commercials and maintain that they have the classiest ads on television. The dragon spot to me seems like a logical progression from their previous spots, adding some depth and light. Jamie Caliri, the animator who created this new ad apparently was also the creator of the Lemony Snicket film titles: <a href="http://a56.g.akamai.net/7/56/7207/247c0c9752cf5a/www.united.com/ual/asset/ext_MakingofDragon.mov" rel="nofollow">http://a56.g.akamai.net/7/56/7207/247c0c9752cf5a/www.united.com/ual/asset/ext_MakingofDragon.mov</a> I love the United animated commercials and maintain that they have the classiest ads on television. The dragon spot to me seems like a logical progression from their previous spots, adding some depth and light.

Jamie Caliri, the animator who created this new ad apparently was also the creator of the Lemony Snicket film titles: http://a56.g.akamai.net/7/56/7207/247c0c9752cf5a/www.united.com/ual/asset/ext_MakingofDragon.mov

]]> By: makowski http://www.beadesigngroup.com/blog/archives/2006/02/the-new-coke-identity.php/comment-page-1#comment-2676 makowski Wed, 15 Feb 2006 10:37:14 +0000 http://www.beadesigngroup.com/2006/02/11/the-new-coke-identity/#comment-2676 and if You are still interested -- look at this: <a href="http://www.degradable.net/" rel="nofollow"><a href="http://www.degradable.net/" rel="nofollow">http://www.degradable.net/</a></a> similar, <i>n'est pas</i>? and if You are still interested — look at this:
http://www.degradable.net/
similar, n’est pas?

]]> By: Jimbo http://www.beadesigngroup.com/blog/archives/2006/02/the-new-coke-identity.php/comment-page-1#comment-2675 Jimbo Wed, 15 Feb 2006 03:20:59 +0000 http://www.beadesigngroup.com/2006/02/11/the-new-coke-identity/#comment-2675 Interesting site...(found you thru colbycosh.com) fwiw: the United commercial appears to be an evolution of their "rhapsody" campaign (also an animated business travel theme), which I've noticed most often in the morning cable news shows. I tend to agree that by itself this commercial doesn't make the connection with the company, but perhaps its the first of a new series. the existing series can be seen here: <a href="http://www.unitedrhapsody.com/unitedrhapsody_commercial.htm" rel="nofollow"><a href="http://www.unitedrhapsody.com/unitedrhapsody_commercial.htm" rel="nofollow">http://www.unitedrhapsody.com/unitedrhapsody_commercial.htm</a></a> btw: I had the same problem viewing the commercial with Quicktime 6 - but after upgrading to Quicktime 7 had no problem. Interesting site…(found you thru colbycosh.com)

fwiw: the United commercial appears to be an evolution of their “rhapsody” campaign (also an animated business travel theme), which I’ve noticed most often in the morning cable news shows. I tend to agree that by itself this commercial doesn’t make the connection with the company, but perhaps its the first of a new series.

the existing series can be seen here:
http://www.unitedrhapsody.com/unitedrhapsody_commercial.htm

btw: I had the same problem viewing the commercial with Quicktime 6 – but after upgrading to Quicktime 7 had no problem.

]]> By: makowski http://www.beadesigngroup.com/blog/archives/2006/02/the-new-coke-identity.php/comment-page-1#comment-2674 makowski Tue, 14 Feb 2006 20:52:58 +0000 http://www.beadesigngroup.com/2006/02/11/the-new-coke-identity/#comment-2674 for me -- it's <b>Boring</b>. and not so... <i>Professional</i>. <br />simply: Bad. for me — it’s Boring. and not so… Professional.

simply: Bad.

]]> By: Bennett http://www.beadesigngroup.com/blog/archives/2006/02/the-new-coke-identity.php/comment-page-1#comment-2673 Bennett Mon, 13 Feb 2006 18:36:20 +0000 http://www.beadesigngroup.com/2006/02/11/the-new-coke-identity/#comment-2673 Doug, I look forward to seeing the United commercial again. Hopefully I would have made the connection on a second viewing without someone explaining it to me. This might be an instance that the designer needs to know the media placement budget before they decide on a concept and execution. If United is going to saturate the market with this ad, then I think it can probably be successful. If they aren't going to run it very often then I think a good amount of people aren't going to connect the concept with the product. Regardless, it is a beautiful spot, and I hope other firms and corporations create such animated/graphic intense commercials. Doug, I look forward to seeing the United commercial again. Hopefully I would have made the connection on a second viewing without someone explaining it to me.

This might be an instance that the designer needs to know the media placement budget before they decide on a concept and execution. If United is going to saturate the market with this ad, then I think it can probably be successful. If they aren’t going to run it very often then I think a good amount of people aren’t going to connect the concept with the product. Regardless, it is a beautiful spot, and I hope other firms and corporations create such animated/graphic intense commercials.

]]> By: Freddie http://www.beadesigngroup.com/blog/archives/2006/02/the-new-coke-identity.php/comment-page-1#comment-2672 Freddie Mon, 13 Feb 2006 18:31:36 +0000 http://www.beadesigngroup.com/2006/02/11/the-new-coke-identity/#comment-2672 It's awful! The mix of the typefaces makes me sick. Coca cola shouldnt need to do this. Whats wrong today? I am currently fake rebranding Polaroid for my BA Graphics work at Uni. NEED and WANT feedback to learn. Please. <a href="http://rebrandingpolaroid.blogspot.com/" rel="nofollow"><a href="http://rebrandingpolaroid.blogspot.com/" rel="nofollow">http://rebrandingpolaroid.blogspot.com/</a></a> It’s awful! The mix of the typefaces makes me sick. Coca cola shouldnt need to do this. Whats wrong today?

I am currently fake rebranding Polaroid for my BA Graphics work at Uni. NEED and WANT feedback to learn. Please.

http://rebrandingpolaroid.blogspot.com/

]]> By: Doug Fuller http://www.beadesigngroup.com/blog/archives/2006/02/the-new-coke-identity.php/comment-page-1#comment-2671 Doug Fuller Mon, 13 Feb 2006 17:34:00 +0000 http://www.beadesigngroup.com/2006/02/11/the-new-coke-identity/#comment-2671 Bennett, I really love the ad for United because it was so unusual to use an animated style to represent air travel. I saw the commercial as a depiction of a father on business travel having to fight corporate and business battles and then returning home to his son with a present (the toy dragon). I would think it might resonate with anyone who has had to travel for business and be away from what's truly important to them: their family. It meshes nicley with Untied's print campaign which is all illustration-based. In the commercial, they even have a snippet of the music from some of their earlier campaigns. Now, will it make me choose United? I'm not sure, but I think it helps to set them apart in the cutthroat world of air travel. Bennett,

I really love the ad for United because it was so unusual to use an animated style to represent air travel. I saw the commercial as a depiction of a father on business travel having to fight corporate and business battles and then returning home to his son with a present (the toy dragon).

I would think it might resonate with anyone who has had to travel for business and be away from what’s truly important to them: their family. It meshes nicley with Untied’s print campaign which is all illustration-based. In the commercial, they even have a snippet of the music from some of their earlier campaigns.

Now, will it make me choose United? I’m not sure, but I think it helps to set them apart in the cutthroat world of air travel.

]]> By: Bennett http://www.beadesigngroup.com/blog/archives/2006/02/the-new-coke-identity.php/comment-page-1#comment-2670 Bennett Mon, 13 Feb 2006 16:16:33 +0000 http://www.beadesigngroup.com/2006/02/11/the-new-coke-identity/#comment-2670 So this seems to be an identity for a specific campaign rather than a complete rebranding of The Coca-Cola Company. Either way, it is a strong push to change the image of the Coca-Cola brand. From that perspective it does put a slightly different light on the mark. Letterhead's comments about using the Coca-Cola lettering on "the" and "company" are right on the mark, but probably unrealistic to change at this point. It does take away from the unique quality of the original Coca-Cola lettering. Pieratt, That is right. It was for United Airlines. Thank you for the link to the commercial. For some reason, I am just getting the audio. <a href="thehttp://www.jamiecaliri.com/unitedweb.html" rel="nofollow">Here is a link</a> to some thumbnail size screen captures if you didn't catch the commercial. Not being able to see the entire commercial, I am still wondering what it was about, and how it relates to United. So this seems to be an identity for a specific campaign rather than a complete rebranding of The Coca-Cola Company. Either way, it is a strong push to change the image of the Coca-Cola brand. From that perspective it does put a slightly different light on the mark. Letterhead’s comments about using the Coca-Cola lettering on “the” and “company” are right on the mark, but probably unrealistic to change at this point. It does take away from the unique quality of the original Coca-Cola lettering.

Pieratt, That is right. It was for United Airlines. Thank you for the link to the commercial. For some reason, I am just getting the audio. Here is a link to some thumbnail size screen captures if you didn’t catch the commercial. Not being able to see the entire commercial, I am still wondering what it was about, and how it relates to United.

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