Be Aware 16
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Be Aware celebrates sweet 16.
Donovan Beery: Web Tips
Print designers who venture into the web always comment on the lack of type options you get online. As body copy needs to be in a font that the viewer has on their computer (and that means one that a majority of people have) we are limited to a very few or more specifically, we are limited to those that come standard with Microsoft Windows. Microsoft has six new fonts shipping later this year, so add these to the list to use online. A human factors expert I’ve had the opportunity to work with sent me a link that also shows they appear to test well in legibility. Every now and then, even Microsoft can surprise you.
Drew Davies: Logo Trends Gone Wrong

There’s a continuing discussion about they very idea of finding “trends” in logos, and the determination of whether we’re looking at collections of appropriate logos that happen to use similar elements, or people aping a style they see in other “cool” logos for no discernable reason. I’m not sure which category these fit into, but I know it’s time to call for an end to it. I know we all fully understand that, appropriate for the situation or not, using a Millennium swoosh is simply no longer kosher. Recently, I encountered the mutated offspring of the swoosh, in a form I like to call “swooshman”. These playful figures combine variants on the Millennium swoosh to create humanoid figures. Only problem is, they’re so commonplace anymore that they’re useless for distinguishing an organization (especially if you provide occupational therapy or chiropractic care). Long story short, this is a trend I’d like to encourage us all to avoid. (And yes, even Coke has fallen into the trap. That bottom left logo is for their “Beverage Institute for Health & Wellness.)
Travis Gray: TypeWatch

At first I was going to post the fonts that the top 10 consumer websites in the 2006 How International Design Annual used but then I came across the KitchenAid site. Ironically the page pictured, and also the first page I was greeted with, featured their flagship mixer with the headline “Savor Every Detail.” But unfortunately the kerning on the headline was itself unsavory … sending a mixed message to anybody who notices these types of “details.” Below is the before and after of a quick kerning fix in Photoshop. Seems to me the HOW judges should have paid more attention to details like this as well, especially since it’s such a major feature on the homepage.

Adrian Hanft: Alternative Photography
Do you ever just want to take your camera apart and force it to do what you want? Me too. Unfortunately modern cameras aren’t very friendly to wannabe hackers like you and me. Luckily there is CameraHacker.com. The site is packed with useful hacks and mods that will surely satisfy your your inner MacGyver. So go ahead, void that warranty and start taking your cameras apart!
Tom Nemitz: Awesomely Bad Website
http://mchammer.blogspot.com/ (WARNING: Sound)
When I was preparing to post something on my own blog this week, something caught my eye on the Blogger Dashboard screen, specifically, the box that features “Blogs We’ve Noticed Lately”. It was called subtly enough “MC Hammer Blog”. I figured it was some hack who created a blog about MC Hammer. I figured wrong.
Its an actual blog written by the actual MC Hammer. And one of my rules in life is anytime the guy who popularized wind pants and the phrase “Hammertime” starts a blog, I have to link to it.
And honestly, anytime a blogger can sign a post “—Hammertime From My Sidekick”, and OWN IT, well that’s awesomely bad, isn’t it?

Comments (6)
Su said:
[…]”we are limited to those that come standard with Microsoft Windows.”
This is completely untrue, and also just lazy. You can spec whatever font you like, as many as you like, and the user’s browser will try them in the order you specify until it either matches one, or hits (sans-)serif. Failing all of that, it will fall back to the browser’s defaults. If you want to see lovely Hoefler Text on your Mac, just list it before Georgia/Times(New Roman), and there you go. Or Zapfino. Go nuts.
“Microsoft has six new fonts shipping later this year, so add these to the list to use online.”
They will ship with Windows Vista. I’ve seen nothing to suggest general distribution. Of course, this doesn’t actually matter, if you read the above.
“they appear to test well in legibility.”
I should hope so, considering who designed them.
Posted on March 1, 2006
Su said:
Also: There’s at least one font missing from the list presented up there: Segoe.
And of course, I can’t find any of my links for these at the moment. Go hit Google.
Posted on March 1, 2006
D. Emory Allen said:
Su, in order to design a site in a non standard font, you need to ensure that the user has the font on their computer. Simply listing the font in your css document is not going to make that happen. If they don’t have the font installed on their computer, all your work that went into designing the site in Zapfino will be for naught. That is why Donovan said ”we are limited to those that come standard with Microsoft Windows.”
Posted on March 7, 2006
Su said:
Wrong again. You’re completely missing my point. You are limited to any of the fonts available on all possible systems visiting your site. This has precisely nothing to do with Windows. The standard fonts for other operating systems are just as predictable as those for Windows. I have several bookmarks to pages listing them in great detail.
The assumption you seem to be making is that every user has to see precisely the same thing. If you’re working on the web, that’s just a self-destructive delusion.
Go to Gawker, which I built. If you’re on OSX, your headlines are most likely in Franklin Gothic Medium. After Franklin, Gill Sans and Helvetica are specificed. If you visit under Windows, you’re most likely seeing Arial. If you specify a Mac font before the Windows fonts, Mac users will see it. Windows users will see the first Windows-available font their browser hits and simply ignore the others.
Posted on March 9, 2006
Su said:
grumble Correction: Franklin Gothic is for Windows. Then Gill for OSX.
Posted on March 9, 2006
design_officer said:
actually, the kerning on every is still really bad : (
Posted on March 16, 2006