Probably having more to do with a documentary than with wanting to actually do good, the design of the box I was eating fries from had a slight change from my last visit. For those more frequent shoppers, this is something you most likely noticed a while back, as it was introduced during the olympics.
As designers, it should be our job to visually communicate ideas and information. Adding nutritional information to my fry container is what I consider an effective use of the space. As much as I like what Burger King has been doing by adding funny sayings to their packaging, McDonald’s has clearly won this round, and will most likely be copied by the other chains shortly… I hope.
It should be noted that they did forget to remind the vegetarians out their that the fries still contain beef extract.