I guarantee there will be plenty of good logos there. And no stupid gel effects.

I hope they have a big crane.

How does it offend? Its got an overplayed swoosh element, and it downsized “Travel” and the globe element to place more emphasis on… “channel”? I think when its in the lower right of the TV, we’ll figure out that its a channel on our own.

http://www.michaeldoret.com

They’re all visual dead weight, the kind of thing you see when you’re sitting in a parking lot waiting for your friend to come out of an appointment or a take-out restaurant and think – man, if the designer had only taken about 15 minutes more to clean this up, I wouldn’t be sitting here pissed off at how ugly it is, wishing I could rip it off the sign, vehicle, or billboard and fix it.

Or maybe they all deserve an “E” for Effort. Maybe these were designers who were trying so hard to look trendy that they forgot all about composition, readability, and logic.

Lots of dead space, not interesting to look at, and most of all, they don’t make any statement about their clients besides: “Look! A new logo!”

Pew.

I dunno. Maybe mine are just as bad.

The logotype is loaded with typographic inconsistency, though. Even if you start with a regular typeface, you have to optimize the characters in a logotype to be of even color and weight. There should be harmony throughout. Let’s start with the word “Dolphin”. The D is too wide compared to the O, but that’s nothing compared to the width of the N. It looks like they adjusted the D and N to make the justified setting work, but they should have continued with the other letters. The P’s bowl and counter should have been larger as well. In “STADIUM”, the same issue exists with the A. That crossbar needs to be dropped. Finally, the T is way too narrow. I can’t wait to see all of this in giant 40 foot tall signage letters. Ick.

——-

Windstream’s logo is also nicely done. I think the overall identity would be stronger if they had capitalized Windstream. It would feel less dot-com-like.

Windstream looks like something from the introductory package at logoworks. Sorry, but it does.

And I agree with you P.J.. I look at TLC and can only hear my mom saying “If everyone else jumped of the bridge would you do it too?….”

And the Travel Channel… I cannot believe that got approved. What is that supposed to be? An orange plane circling a globe?.. no, wait, it’s a letter….no, TWO letters.. a T and a C… ughhh. That thing has no fit in any of the Discovery brands.

How can you go wrong with swooshes these days!

*Sigh*