Probably the most notable visual (to me) is the overall cereal wallpaper background. Having done cereal packaging design (yes, I admit it) way back when I was starting out, I’ll tell you that the photo of the cereal is one convoluted, overanalyzed shot. “Did we get the milk just right?” “How about adding a slight splash in the back?” “I think it needs a few more krispies.” So the fact that Kellogg’s was willing to put this rather unappetizing view of their product on the front panel is probably quite a big admission of sorts for them. Maybe we’re on the cusp of a real change in cereal packaging philosophy (although that’s a bit of a high-minded term for this stuff). Could “good” design be next for the cereal aisle?

also, dear reader, that was a hint to su’s comment.

Excellent, if likely ironic, example. I’ll leave it as an exercise for the reader to figure out why.