Design Solutions: Starbursts and Anti-sits
by Adrian Hanft, (10 comments)
The anti-sit gallery compiled by Transfer* is a fascinating collection of design related photos. Image after image shows city objects that have been modified to prevent people from sitting on them. As I thought about these devices, I wondered if there was an equivalent to the anti-sit in graphic design. The closest thing I can think of is the ubiquitous starburst. Aside from their pointy exteriors, I think they might have more in common than you might think…
Before I go any further, let me define both of these objects.
Anti-sit: A jagged edged device that is attached to buildings or public objects to discourage people from sitting or leaning on them.
Starburst: A jagged edged balloon shape used to enclose text.
Like cousins in a dysfunctional design family, the anti-sit and the starburst strike me as having some disturbing similarities. At the heart of both these devices is an absurdity of form and function. Why would someone put spikes on something that looks like it should be sat upon? Why would someone put blades on a hand rail? Why would someone surround words that they want to be read and taken seriously with bright colors and pointy shapes? It is an absurdity that reminds me of Man Ray’s Cadeau sculpture of an iron with spikes on the bottom. As absurd as they may be, both the starburst and the anti-sit occur regularly. Their existence is the symptom of the same disease: bad design. To understand why the anti-sit and the starburst are examples of bad design, we have to understand why they get used in the first place.
When a client asks for text to be put in a starburst, they don’t usually understand that they are being rude to the reader. Like setting text in ALL CAPS or overuse of exclamation! marks!, a starburst is a way to yell at the reader. It is an insult, and does nothing to engage the viewer. Usually the person requesting a starburst isn’t sensitive enough to recognize the mistake they are making. In their mind, louder visuals mean that people will hear them. Yes, yelling at someone can get their attention, but there are very few print opportunities that warrant that tone of voice. Plus, most people have been screamed at so much, that they automatically turn their head when the pointy shapes start poking them in the eye. The average consumer is much too used to filtering out garbage to be fooled by a starburst. Perhaps a starburst is an honest mistake, but it is bad design regardless of uneducated intentions.
Like the starburst, it takes an equal amount of sensitivity to recognize why an anti-sit is rude. When something looks like a seat, it is a seat no matter what you attach to it. When spikes are placed on a seat, it is still a seat. The anti-sit insults more than the few people who are seeking a place to rest. Everyone who sees the blades is told the same hostile message, “This may look like a place to rest, but if you try it, I will hurt you.” The person who decides to install an anti-sit probably doesn’t realize that they are insulting everyone who notices the appendage. In their mind, they think that have solved a problem. Perhaps an anti-sit is an honest mistake, but it is bad design regardless of uneducated intentions.
I believe that another underlying problem that leads to starbursts and anti-sits is a fear of empty space. In layout terms, this is called white space. White space is the pleasant absence of clutter that guides a reader and assures that the copy has integrity. In physical terms, this is the space where we rest. Resting is good. Benches, parks, and elevators are all healthy structures that recognize the need for people to rest. Unfortunately, rest is something that strikes fear in some people. I guess they feel that any time spent resting is time that they aren’t buying something. As a result, fear of white space causes people to do irrational things like cover chairs with sharp objects. In print, it causes people to surround words with blades thinking that knives will cause you to stop reading and start buying.
The real problem with starbursts and anti-sits is that both are band-aid solutions to difficult questions. Anti-sits are added to the structure after a problem in the original structure is discovered. If there is a valid reason to prevent people from sitting in these places, then the problem isn’t the anti-sit, the problem is the person who designed the rail, ledge, window, etc. in the first place. The problems are complex and often expensive to solve correctly. When the anti-sits are targeted towards social problems like homelessness, the solutions become even more difficult. The best designed structures can do little to correct the causes of homelessness. This doesn’t excuse bad design however.
A very similar design problem happens when a client wants to add a starburst to a design. Just like it is easier to prevent people from sitting on a ledge by covering it with blades, it is easier to use starbursts and other scream tactics than it is to be honest in your presentation. Being honest means you have to have a product with integrity to begin with. It assumes that there is a plan and vision behind the message. Sadly, that isn’t always the case. Great designed ads can’t improve a bad product. Good design can’t make up for lack of planning. Like homelessness, it is impossible for designers to rid the world of companies with bad products and lack of planning. This doesn’t excuse bad design, however.
In the end, designers are left in a hard position. Examples of bad design will always surround us. Is there a better way to keep people moving than lining things with knives? Is there a better way to communicate than by yelling with starbursts? We know there is, and that is the message we must continue to spread.
Comments (10)
Strat said:
Actually, while they are probably good at keeping people from sitting and leaning, they are there to discourage skateboarders.
Posted on July 30, 2006
george said:
…and pigeons.
Posted on July 30, 2006
Adrian said:
… and maybe you’ve concluded that because you work on a company which’s logo is a starburst. It says:
” Avoid us if you are a seater and/or skateboarder and/or a pigeon. Otherwise tell us about your needs. We’ll keep standing and find you a solution. “
Ouh! by the way, it’s for real, I’m an Adrian too.
Posted on August 25, 2006
Adrian Neuhaus said:
Oh, sorry, forgot to read COMMENTS POLICY. You guys may shorten my post to:
… maybe because he works in a company of which brand is a starburst.
And if the client wants a starburst filled with a ALLCAPS label, just give him a pencil, a sheet, whait for him to draw, while you face him, after that convince them that the drawing is awful and it’s not his job to do such thing, it’s ours, they pay us to do that. If he still wants a starburst, ok: “Do it yourself! It’ll be cheaper and as bizarre as if you tell me what to draw.” As bigger the client, bigger the fall.
Posted on August 26, 2006
Adrian Neuhaus said:
Saw my posts, thought they wouldn’t be published. Seem to me that this website is realy open, wider than i predict. I’ve read “Why Do We Tolerate Difficult Designers?” by Bennett and realized that in someway I was quite too hard in my position about client’s opinion on projects. I keep my point on graphical interference, but, somehow, this interferences may bring up some questions, further knowledge and benefits. A client who is trying to interfere in the end of the process (the final work) may be manifesting it’s intrests on our job, which I think is a good thing. Manage that type of client is hard, i know, but the benefits of having a client ho’s intrested in our industry are huge. If’s this guy could be thought about the concept, development and production of a design product he whould be a walking broadcaster of one of our causes: To educate our market. Trought this client many other enterprise owners/managers may learn a little about how they website goes public in the internet, how their ad gets in the newspaper and how it changes their public image. Concluding, what I mean is that you have to feel the client to don’t lose the right springboards to our industry, been this, a major way of adding value to our professional duties, a maner to achieve the same respect as engeneers, architects and many other professional have. Remember your clients: His companies public image is it’s most valorous good.
Once, in a design lecture about the profession regulamentation in Brazil, the speecher pointed out that: “…are regulamented professions those that operate with things that kill.” I deff. agree with him. And if a corporation is a juridical person, my point is that design kills persons, as much as a building that falls, or a drug missdosage.
That’s issue to another discussion.
“Namesake” Neuhaus
Posted on August 26, 2006
Adrian Neuhaus said:
Sorry about the flood and the awful english.
Posted on August 26, 2006
Paula Kent said:
I would like to buy and Anti-Sit for a fire hydrant. I can’t find anyone who sells it - Do you know?
Posted on September 14, 2006
alwaystheleo said:
… so the challenge is to use a starburst as an element that is both unique and visually compelling? could it be done?
Sounds like it could be an interesting thing to try, just like designing benches that look good and are not desired by skateboarders is a challenge that I’m sure only the most disciplined designers could accomplish!
Posted on September 15, 2006
Michael Dogan said:
Are any of you familiar with Roy Williams? I’m not sure how much of what he says has to do with design — as usually he lives in a radio world. But one thing he does say is that “clients are inherintly unqualified to examine themselves (or something to that effect).
Now, think about that. That is so true, and yet, so impossible. It’s the type of mantra we all love to speak when we are in design school. It’s the type of thing that fires you up. But the reality is so different. The reality is, you could never convince a client of this. They know their service, they know what they do, their channels, their media mix, and they always have all the answers.
This mentality is so flawed, and yet, it manifests itself in all of your projects. We all have had projects dictated to us, no doubt.
Now, think on this: It is often the poorest client, with the simplest budget that gets the best design. The bigger the budget, the more “voting by panel” and the more dictation and limitation in your project.
Who hasn’t received 20-page logo guidelines!? Who hasn’t had to deal with a CFO, CEO, Director, and VP of Marketing!? It’s all so frustrating, but it all shapes the horizon of our discipline.
It’s ok folks. Because whenever someone asks me what I do, I always reply with a smile “I get paid to draw pictures on a computer.” And that I do.
And I love this profession. Just my two cents.
Posted on September 15, 2006
Adrian Hanft said:
Michael, I am somewhat familiar with Roy Williams (I reviewed his book here). Normally I might agree with you, but you caught me on a day when the clients are demanding some really stupid changes. You know the one’s where they say “I give you creative freedom” and then ask you to change things to crap. On days like this I don’t even want to be a designer if it means being forced to create garbage. Sometimes design pays the bills and I have to find other ways to use my skill. I don’t want to call what I am doing for these clients design - even if they are getting exactly what they want.
Posted on September 15, 2006