Analysts had worried for years that the company’s logo was becoming “dated” and “wicked 80’s.” The new look, spearheaded by Autobot President and CEO Optimus Prime, is meant to bring the company’s image up to date and refresh its brand appearance, a spokesperson said.

“We feel like this new company image, which is more of an update, per se, is exactly the right move for our company at this time,” said Prime. “We’re a little bit angrier now. Can… can you see the eyes? We’re angrier. And we have a bigger nose. Our design department has assured me that bigger noses are in with our demographic.”

The new design sharpens the brows and reduces the negative space between each element of the logo, creating a tighter, more aggressive image. “Yeah man, we totally needed to ditch that whole pacifist vibe,” said Autobot PR Manager Jazz. “Look, see, it’s all like… ‘grrrr’… right? That’s our company in a nutshell, poser.” The new design also removes the original airbrush gradient of blue and red, and moves into a more weathered metal texture.

“Look, this company’s been around the block,” said Prime. “I’ve seen this company go from a top market position on Cybertron to stuck in the middle of a volcano for, how long? Four million years. Now we’re trying to adjust our image to suit our company’s rich history.

Competitor company The Decepticons, which has shifted its focus to the field of aeronautics, remained unimpressed. When reached via telephone, Decepticon CEO Megatron replied “You call that angry? We’re not impressed. My nephew’s friend is designing our new logo right now. We don’t even have to pay him.” Megatron added that you could expect to see the new Decepticon logo by summer of next year.