Logo New(s) 9: Logos +
Here a few things that I have crossed my path. Recent logos, new packaging, imitation that is not flattery and a personal response to the new red Nano …
I know the new CW network has been out for a while, but I am enjoying the new logo and especially how they are using it. I find it ironic that everyone is using multimedia and television as a reason to make 3D and gradients logos, while this new CW logo proves that flat color can be just as (or more) effective and active. The design is by Trokia.
I started to write a review of the new Cisco Systems logo, but then I checked to see what the very thorough and insightful Tony Spaeth had to say on his site, Indentity Works, and he had a great review of it up. This new design gives me hope for the future of identity design and branding. It improves upon a classic and successful mark. According to Tony, Joe Finocchiaro and Jerry Kuyper worked on the new design. Bravo!
WIth a very generous gesture from my brother, he gave me a new PRODUCT (RED) iPod Nano. I don’t know if I have ever held a product in my hand that felt so nice. Thank you Apple for bringing the colored aluminum back. It also great to know that people besides me will benefit from my brother’s generosity. Maybe next time Apple will donate $15 or $20 to help fight AIDS in Africa. I did find one thing a little peculiar. It looks like Apple has slightly changed the (PRODUCT) RED logo to match their new iPod color. The color change is slight, but when you are talking about branding and consistency it might have a bigger impact than expected.
On a personal side note … As I look at my new iPod, I can’t help but think that (PRODUCT) RED copied my logo for club(red), an AIGA graphic design book club. Anyone else see the similarity? I’m sure Bono has visited my portfolio site on several occasions. Well as much as I like modernism, the similarity between these two logos, gives good cause to add a little extra character to your next mark.
Getting the award for trendiest redesign of the year, Herbal Essences jumps on the ornamentation band wagon. I have to admit that the logo and the new packaging are attractive and do catch my eye as I walk past. It is also vastly better than the old logo. It will be interesting to see how this ages and how long they will keep it.
While I try to refrain from the “hey look at this horrible design I saw today” posts, I just can’t hold back the disappointment that I experienced when I witnessed this at my local grocery store. I enjoyed the previous packaging redesign of Clearly Canadian (here and here) and I think it even garnered a few design awards. The patterns were added a couple years later, but the essence of the redesign remained the same. While the new design was created to fit in with the bottled water crowd, the design is disappointing. It is too bad that the marketing and branding goal wasn’t accomplished with good design. Here is the press release