Here a few things that I have crossed my path. Recent logos, new packaging, imitation that is not flattery and a personal response to the new red Nano …

I know the new CW network has been out for a while, but I am enjoying the new logo and especially how they are using it. I find it ironic that everyone is using multimedia and television as a reason to make 3D and gradients logos, while this new CW logo proves that flat color can be just as (or more) effective and active. The design is by Trokia.

Does anyone else think that HP’s new campaign is WAAAY too close to the Extremely Loud and Incredibly Close cover designed by Jonathan Gray? Thanks to Chris Rugen for the tip.

I started to write a review of the new Cisco Systems logo, but then I checked to see what the very thorough and insightful Tony Spaeth had to say on his site, Indentity Works, and he had a great review of it up. This new design gives me hope for the future of identity design and branding. It improves upon a classic and successful mark. According to Tony, Joe Finocchiaro and Jerry Kuyper worked on the new design. Bravo!

WIth a very generous gesture from my brother, he gave me a new PRODUCT (RED) iPod Nano. I don’t know if I have ever held a product in my hand that felt so nice. Thank you Apple for bringing the colored aluminum back. It also great to know that people besides me will benefit from my brother’s generosity. Maybe next time Apple will donate $15 or $20 to help fight AIDS in Africa. I did find one thing a little peculiar. It looks like Apple has slightly changed the (PRODUCT) RED logo to match their new iPod color. The color change is slight, but when you are talking about branding and consistency it might have a bigger impact than expected.

On a personal side note … As I look at my new iPod, I can’t help but think that (PRODUCT) RED copied my logo for club(red), an AIGA graphic design book club. Anyone else see the similarity? I’m sure Bono has visited my portfolio site on several occasions. Well as much as I like modernism, the similarity between these two logos, gives good cause to add a little extra character to your next mark.

Brand Channel also did a review of Project Red and other corporations that are using “Cause-Related Consumerism”. There was no mention of Designism.

Getting the award for trendiest redesign of the year, Herbal Essences jumps on the ornamentation band wagon. I have to admit that the logo and the new packaging are attractive and do catch my eye as I walk past. It is also vastly better than the old logo. It will be interesting to see how this ages and how long they will keep it.

While I try to refrain from the “hey look at this horrible design I saw today” posts, I just can’t hold back the disappointment that I experienced when I witnessed this at my local grocery store. I enjoyed the previous packaging redesign of Clearly Canadian (here and here) and I think it even garnered a few design awards. The patterns were added a couple years later, but the essence of the redesign remained the same. While the new design was created to fit in with the bottled water crowd, the design is disappointing. It is too bad that the marketing and branding goal wasn’t accomplished with good design. Here is the press release

Comments (37)

anonymous said:

Can’t say that I disagree. That HP thing is a total ripoff. The agency should be flogged.

Posted on October 25, 2006

Skylar Challand said:

I also used to LOVE the Clearly Canadian bottle designs and patterns. The “new” design looks more like a “before” design. Horrible!

Christy said:

What the?! What happened to the Clearly Canadian bottles? They look a lot like the Sam’s Choice “Clear American” knockoff drinks. Definitely a step back.

Nate Hook said:

Yeah, the HP ad is clearly flavored by Gray’s work. While I’ve seen other sixties style designs like both, the choice of font and look of the digits kind of seal the deal in my mind.

Herbal Essences, big improvement, but I agree…I don’t know if this look will go the distance.

The new CW logo, very good, very deployable.

Clearly Canadian….tragic, someone let the suits do this one.

Jonathon said:

The HP ad does resemble the cover by Gray. However, I must say that Gray’s work reminds me of the work of Dennis Clouse at Cyclone Design in Seattle.

ben swift said:

I’m not big on logo design, so here are some impressions.

Cisco - pleasant, modern.

Clearly Canadian- fugly.

CW - meh.

Herbal Essences- getting closer.

HP - meh.

(Product)Red - blah. (by the way what is up with Club Red? I’ve tried to join a number of times? is it caput?)

Posted on October 26, 2006

Bennett said:

The new Clearly Canadian packaging harkens back to their original design and they must be trying to get back some of their original customers. While I can understand the strategy, the design is just plain… well plain. They might have just been better off going completely back to the original bottle. At least the original bottle had a unique shape to it. And if they were going to take elements from the original packaging, why the oval shape to distinguish the flavors. That looks completely amateur.

Jonathon, HP design, it is not an issue of two styles looking similar, it is an example of a blatant rip-off. Maybe people have similar styles, but this goes way beyond copying styles. This is copying design, concept and style. Unless this campaign has something to do with Extremely Loud. . and they hired Mr. Gray (which I assume they didn’t) then this is just wrong. Like most imitations, it is much weaker in execution than the original.

Ben, For now at least, club(red) is no more.

PixelHustler said:

Okay, let’s start with the CW logo, since it’s the one that I encountered first (or, most memorably) in the real world. I’ve been following the conception of CW for a long time, and when I saw the final version of the logo, I was really disappointed. It looked weak and uninteresting, and I felt the shapes were really unrefined. It wasn’t until I saw the deployment of the logo that it started to click. Now, after seeing their interstitals and such, I really like the logo. I still feel it could be refined a little, but they have a strong concept, and it works.

On to Herbal Essences, I was pretty stunned when I walked into the shampoo aisle and saw their new product rollout. The shape of the bottle definitely makes it stand out amongst everything else. The ornamentation on the logo may be very “current design trendy” but it’s used in an effective way, and is visually striking. It gives the impression that the circle is a head, and the ornament is shampoo bubbles on the head.

The Product Red thing is…I don’t know…uninspired? The parenthases just don’t do it for me. At least in the Club Red logo, they have a unique shape.

The HP thing on its own has a nice look to it, and when I originally saw it I was surprised that it was HP. Knowing where it came from kind of cheapens the “Good Job HP” feeling I had, but at least they were competent enough to steal a GOOD design.

Canadian water thing…is it just me or does that look like a Target vs. Walmart design comparison? I’m pretty sure Target store brand stuff looks alot like the “old” design, and Walmart’s stuff looks alot like the “new” design.

Cisco is an effective, if unspectacular, redesign. I like the font choice, and putting the image on top instead of on bottom works, it just doesn’t jump out at me at all for some reason. Maybe if I was more intimately familiar with the brand, it would mean more to me.

Anonymous said:

So what exactly does a computer being personal have to do with the nightmare before christmas? hustler, I could not disagree more. I like the book cover, but HP’s execution (Goodby Siverstein, I think) is just weak and half-baked.

Kevin McCauley said:

I just want to say that I always love reading the Logo News posts. Very informative every time; both the entries and the comments.

When I saw the Clearly Canadian bottle I immediately thought it was the Sam’s Club brand.

Posted on October 27, 2006

Andy C. said:

I agree with Skylar Challand, that Clearly Canadian redesign is Clearly Craptacular.

Al aka El Negro Magnifico said:

That new CW joint is a real throwback. I kinda like it. And I admit to digging the new Herbal Essences logo. It’s quite “now”, so yeah, we’ll see how it ages.

Posted on October 28, 2006

Shei R. said:

I laud the rebranding effort by Herbal Essences. I think the new look is fresher and does get more attention on the shelf than before. It’s nice that they’ve kept some parts of the old logo. I even like the fact that they have a Q&A that ties the shampoo to the conditioner together.

I’m somewhat disappointed that they’re now moving away from the “traditional” feel of the product though. The product copy is horrible, its language trying too hard to be hip and “humorous.” I’d expect this from other haircare brands like “Bed Head,” but can we really expect much from such non-salon products?

As for the HP campaign…shame, shame! Total ripoff right down to the contour of the hand!

Posted on October 29, 2006

Shei R., Good call with the contour of the hand in the HP ad. I placed the Extremely Loud hand over the HP hand and it is right next door to tracing. Check it out.

Wow, well, that pretty much says it all, TOTAL rip-off. There is a lazy designer out there somewhere. Apparently they never drew turkey’s with their own hands when they were in grade school.

I’ve realized that the Clearly Canadian bottle kind of reminds me of Yoplait yogurt “original” packaging. If they were trying to say “heritage” I think they missed the fact that American consumers won’t pick up on it….at least not through that bottle design, instead, it just looks dated.

Nate Voss said:

Augh!

How I bemoan the passing of the Clearly Canadian bottles. The old packaging leaped, LEAPED off the shelves I say! The new bottles fade into the menagerie of the grocery store shelves like yesterday’s spoiled milk. Just awful.

This is a move, however, no doubt brought to pass by the emergence of other brands of sparkling and flavored waters. CC has been on the market for years, and suddenly they have serious competition that was not there before. Clearly (pun) they are not seeking to be innovators here. They have shunned their more aesthetically beautiful packaging for a design that is more “in line” with the current brand trend: clear plastic bottles with pictures of fruit and the ubiquitous “blue.”

Sadly, if you zig when everyone else zigs, well the best you can ever be is second. Not savvy, in my opinion.

Posted on October 30, 2006

I agree, I think it will get lost in the mix. Perrier, Dasani, Evian…..some of the leaders, they have a recognizeable brand. They have a trademark, a logo that consumers know. Clearly Canadian just flushed theirs down the proverbial toilet. They need something that people will recognize, connect with, in order for them to get their brand stronger.

MacGod said:

The HP design rip-off is yet another glaringly obvious attempt at a stuffy PC company desperately trying to be cool. It doesn’t work unless you’re Apple. I agree with most, that the old Clearly Canadian bottle designs are much better than the new ones. Maybe the old designer left for a better gig. Lets hope so!

Dave said:

Should a logo project the product or service it represents? If so, does the CW tell me anything more than a designer was able to use negative space and letters that were simplified and given unified shapes to create a visual pattern?

HP’s new campaign needs to consider the connection to palm reading and signs associated with the occult! Maybe adding the cuff and keeping the simple shapes of symbols that are arranged in an arch was their way of avoiding the association or updating it! Is everyone left handed?

Cisco has made a mark that reminds me of the plastic raised surfaces on items like radios and knock - off watches. I can not stop thinking about my old gym lock!

I agree, “It is also vastly better than the old logo,” the new Herbal Essences image … but seeing a hole in the middle of the design? Would a droplet shape be a better solution?

Clearly Canadian, the old bottle is much more appealing visually but does it move product? While an interesting abstraction gives me a feeling of fresh and “happening,” the color makes me think what is inside is too sweet. Even worse, I associate the color with a product taken for indigestion! I think the new bottle speaks to the “refined taste” of a wine drinker! The decorative raised surface recalls holding a cut glass bottle. Maybe some time spent sipping water/ wine is a connection? The lettering does not help the new bottle! It appears too formal and unfriendly!

It seems from what others have written their emphasis is on good design - as though the “aesthetic appreciation” of good design will motivate sales. Should we not admire the design that communicates the product or service’s attributes clearly and also provides an aesthetic awareness?

DesignMaven said:

Logo News, has a nice Ring to it.

Brand News might be a Better Pun. Get it???

That’s why I make the BIG BUCKS. (wink).

As pre-usual, I’m always lured in to write about these Identity Redesigns or Revitalizations.

Since I wrote about the CISCO Identity Redesign, I will not comment on that, it is a Milestone in Identity Design.

Meaning, Independent Identity Designers / Consultants Commissioned to Develop and Design Identity for Fortune 500 Corporations. Doesn’t happen often enough.

http://www.underconsideration.com/speakup/archives/002795.html

If the BIG BOYS would’ve gotten their hands on CISCO, it would’ve been Destroyed with Scott Kelby’s Latest Dirty Photoshop Tricks.

I wrote about CW Network, never turned the Editorial over to Armin. I’m working on something more important. I’ll share my Research with my Extended Family, Bennett and Adrian.

You can read the Full Story of CW Network on this site.

Troika Design of California is Responsible for Development and Design of CW Network’s Identity. Troika also Designed the Identity for Sunday Night Football, on their site as well.

Troika Design Group website.

http://www.troika.tv/

The cw Network, Identity and Background Story.

www.troika.tv/thecwblog/61BE9EBA-5B70-4A9D-A7C9-4D6C95906A90.html

Many thanks to my Good Friends pk and Su for providing me with this link to Radar.

www.radaronline.com/features/2006/09/thecwdothprotesttoo_much.php

The letterforms “CW” appear to be Forced and not a Natural Evolution or Extension of each other.

The elements looked forced.

I thought it interesting the Comparison Troika Design Group made of CW Network in reference to abc, CBS, and NBC, Major Networks. Granted, FOX is not a Milestone in Identity Design the other network Identities are a Testament to Longivity and Greatness.

It is customary to Compare and Contrast Identities, only when they Measure Up and CW Network Fall Short.

CW Network would’ve been in better company Design-wise with Spike, TLC, BRAVO, etc, etc. Even those Identities have more Verve than CW Network.

The Interesting Aspect of the “CW” Identity Program the Designers Reached back to Embrace Nostalgia, fall short of being Pretentious.

It appear to My Identity Design Jaundiced Eyes the CW Network, Identity is nothing more than Paul Rand’s Cummins Engine “C”slightly modified and Chermayeff & Geismar’s Waterside Development Corporation “W” Identity Combined.

Thus the only Natural Stroke in the Identity is the strokeconjoining of the CW and the raising of the “w” stem to cap height or Capitalization of Chermayeff & Geismar’s Waterside Development Identity.

Bennett and Adrian would you do me the Honor of uploading Chermayeff & Geismar’s Waterside Development Corporation Identity for all to see. At the same time, if time permit Conjoin Paul Rand’s Cummins Identity with a Capitalization of C&G Waterside Development Corporation Identity. You’ll get the BIG PICTURE.

Cummins Engine Identity, Brands of the World.

www.brandsoftheworld.com/search/?queryid=3974028&page=1&mtype=&brandid=1330

Do I Honestly Believe Troika Design borrowed from PAUL RAND and Chermayeff & Geismar. I dunno!!!!

You Be The Judge???!!!

I couldn’t help but get in a Jab or two and have a little Fun.

ehhh, if I haven’t P O’d (Pissed Off) someone in Reference to Identity Design, I haven’t Effectively done my Job???!!!

If you Don’t See it, your EYES ARE WIDE SHUT.

Posted on October 31, 2006

Follow Up:

Credit where Credit is Due!!!

Many thanks to Uncle Bill aka Bill Gardner and Catherine Fishel for providing the links to Troika Design as well as Press Releases on Logo Lounge.

Josh said:

I agree with Dave’s comment regarding Clearly Canadian. Certainly the new design is boring, and suffers from a similarity to many generic brands, BUT I can see why they went this route. The earlier bottle though it is very creative doesn’t say “crisp, clear, and fresh” to me, mainly because there is no visibility into the bottle itself. For all I know that could be Pepto in there. Part of what Clearly Canadian was originally about was the whole “looks like water, tastes like a fruit drink”. This bottle returns to that image. The wine connection is there as well. The high contrast fruit image says “fresh”.

The earlier design is more a typographic solution to the problem with some funky artwork to set it apart, and even as such it only kinda, sorta works. The big, black “No Preservatives” seems heavy handed… “ok, I get the point. It’s natural.” And the spiral design at the very bottom, umm, what does it really mean?

It’s too bad they returned to such a bland design, but I don’t see it being much worse than their previous, meaningless, oddball execution.

Hunter said:

I’m wondering why I’m one of the few that doesn’t like the new Herbal Essences identity. It just doesn’t give an ‘herbal’ or natural feeling. It seems overly trendy and too flashy with the bright circle. It did make me pick up a bottle, but I remember reading it, and was not laughing at their attempt to be humorous.

Adrian said:

DesignMaven,

Here are the examples you asked me to post of Chermayeff & Geismar’s Identity for Waterside Development Corporation:
View example 1.

View example 2.

JonSel said:

CW I don’t look at this as a ripoff of old C&G logos. It’s a pretty typical exploration of letterforms. As such, it’s kinda nice. They did the right thing going for something that was a bit more timeless. The success of this particular mark will be judged better in about 3-4 years when they begin updating the overall network graphic treatments (interstitials, etc.). Like the other big networks, if they can show that this logo survives the unending parade of new typefaces and graphic visuals that will appear around it, then the designers have done a good job.

hp HP has shown itself to be a strong proponent of good design and bold ideas through their campaigns of the last number of years. The picture frame commercials and the entire PLUS campaign were brilliant, if not always graphically pleasing. My gut tells me they got the same illustrator as the Safran Foer cover, but I wonder if we can get confirmation on this? I haven’t actually seen this hand image in use – I guess it’s a print iteration – but the TV commercials are pretty smart. My only quibble is that the “CO” ligature in “Company” reminds me of the Fast Company masthead.

Cisco Milestone? I dunno. Maven always likes to blow a little too much smoke in these matters. But a really good update? Absolutely. Done by masters of their craft and it shows.

(PRODUCT)RED I’m not really sure what to think about this. I like some of the advertising campaign uses I’ve seen – (DESI)RED, (INSPI)RED. It must have been a very difficult assignment – develop a logo for a campaign that has to be extremely flexible and allow almost endless permutations. This isn’t a classic corporate logo, so the usual rules of timelessness (well, the rules I was taught…) can be tossed.

Herbal Essences I always thought the old logo was so blah and old-ladyish and didn’t match with their advertising. I also recall that they were one of the first in the shampoo category to use the all-clear bottle with a show-through back label. Anyone want to correct me on this? They are clearly repositioning the product to be much younger and trendier, so the logo is appropriate. And again, as an entrant in the trendy category, the logo doesn’t need to live for 20 years. This ain’t Quaker or Exxon. Besides being a continuation of the round shape of the old logo, I wonder if the big circle “O” is a subtle not to their hairgasm commercials!

Clearly Canadian This must be a much more popular product where a lot of the commenters are from, or I’m just not the demo for it. The old bottle, while more graphically unique, looks like soda, not water. The fact that they had to put “NO PRESERVATIVES” on it so boldly really proves that. I imagine that their customer base, if it was originally comprised of flavored-water drinkers, fled the brand in droves when it was redesigned years ago. Regaining lost market share because of a misstep like this is a very tough challenge. They’ll need a big advertising push to make their old fans aware of the brand again. Concerning the design, the typography is certainly a bit formal and I wish it was more of a unique treatment that people would remember. The big fruit illustrations look beautiful and should go a long way to re-establishing some all-natural credibility. My guess is this is all just too late.

Posted on November 1, 2006

Bennett and Adrian:

Many thanks for uploading Chermayeff & Geismar’s Waterside Development Identity. I didn’t know I had to pay a salary to get you guys to connect the letterforms. (kidding)

If you Capitalize the “W” and Conjoin it with Paul Rand’s Cummins Engine “C” with understroke you have the “CW” Identity.

My Rationale, Chermayeff & Geismar’s hand drawn letterform is the first I’ve seen. Haven’t seen that letterform used before or after C&G.

I’ve never seen Paul Rand’s Hand Drawn “C” for Cummins used before or after it was implemented by Cummins.

JonSel:

Me Blow Smoke, I shudder to think???!!!

I was hoping that comment wouldn’t be misinterpreted.

The Milestone I was referring to; Independent Identity / Branding / Designers/ Consultants not often being Commissioned to Develop and Design Fortune 500 Identities.

That is a Milestone, should happen more often.

Yesteryear, Independent Identity Designers / Consultants were invited to sit a the table and give presentations, some were retained. Lately that hasn’t happened.

I hope this is a new Trend.

I’d certainly like to see more Retired Former Senior Partners of First Tier Identity Consultancies get a Shot a Major Identity Programs.

DM, If JonSel would have asked me to Frankenstein those two logos, I might have done it! But seriously, it has been a couple crazy days. The similarity between those classics you mentioned and the CW logo, is that they are very simple. I think it ends there. The cummins C is much thicker as well. They are custom letterforms derived from half circles and extended rectangles/strokes. You can probably even find a Bauhausesque font that has similar Cs and Ws. Here is one with a similar C. The logo may not be amazing, but it is simple and adaptable, which has proven very successful as far as broadcast marks are concerned. The best part of this logo is what they are doing with it. I would say more, but I think JonSel did a fine job of it.

The Milestone I was referring to; Independent Identity…Consultants

Very true, Maven. It would be nice to see more of this. I still have some faith in the big guys (Landor, et. al.) but that’s more because I know many of the designers at these places and I know their capabilities.

I would like to know who implemented all the Cisco work. Was Jerry Kuyper able to handle it? Did Cisco do it in-house or bring in one of the big guys like BrandLogic?

Good Question JonSel:

I’ll PING THE KING to see if he’ll Grace Be A Design Group with his Presence.

He’s a Remarkable Guy, and has to be to Mentor and Tolerate Me.

I truly PRAY I see more of this Trend.

You couldn’t Resist hitting me over the Head with Landor.

I absolutely Love Landor and All Big Consultancies.

I’d Rather they Remain Independent. Something is Lost when A Recognized Leader in Identity is Sold to a Conglomerate.

Only Pentagram is left.

I’ll Ping Jerry to see if he’s Busy and will Discuss this with Be A Design Group’s Community.

Jerry Kuyper said:

In addition to the logo design, Joe Finocchiaro and I worked with Cisco on stationery design, affiliate branding, use of the tagline, logo animation and interim identity standards.

Cisco has a large internal design team that produced more extensive standards and is working on a brand book. They are implementing the design system without an outside design firm.

jerry Kuyper said:

I agree with JonSel that the large identity consulting firms still have the talent to do exceptional work. I know many of those talented individuals as well.

I don’t have a very effective crystal ball but my sense is that companies are becoming more open to working with smaller firms or independent consultants as long as they have the required experience. No company of any scale is ready to have someone learn on their job.

It does require a confident and seasoned client to make the decision. Otherwise the old adage, “No one ever got fired for hiring IBM” (i.e. Landor, Lippincott, etc.) can all too easily guide the decision.

Bennett:

What I’m seeing from your link is something called Horatio. Nothing near the Asethetic of Paul Rand’s Cummins Engine “C” or Troika Design slightly modified Cummins Engine “C”.

I’ll bet you $ 100.00 dollars you cannot find another “W” like Chermayeff & Geismar’s Waterside Development Corporation Identity used by a Fortune 500 Corporation.

More importantly, Troika Design “C” if you overlay it over Paul Rand’s Cummins Engine “C” is closer in Design to any other “c” impelmented for a Fortune 500 Corporation, less one you can show me.

The Rule of Thumb to avoid a copyright law suit is you slightly modify a Design or Artwork.

There are a Plethora of examples out there where Designers have incorporated others Design for Identity by Modifying the Design.

If you followed the Discussion on Speak Up by Von Glitschka you know what I’m talking about.

Even Design Observer has made the Public aware of this Practice.

Its common knowledge among Identity Practitioners.

I’m not accusing Troika Design of anything. Just Raising Awareness. CW’s Design Elements Raise more than a brow of Suspicion.

Borrowing from the Past is what you can get away with.

Sometime ago I sent Adrian a Copy of the Ben Pearson Identity and Centrino. He was amazed at the similarity.

I also sent Adrian the NBC Debacle of 1968 how Lippincott & Margulies came up with an Identical Design of a little known Nabraska Television Station. The Design was Developed by Bill Korbus. This incident made Mr. Korbus Famous.

This incident was the Outraged that made Tom Wolf get on his Soap Box to Denounce Abstract Identities.

The Same with the current ConEdison Identity Designed by Peter Arnell. It is Identical to a 1960’s now defunct Identity for Explosive Technologies, Super-Temp under The Ducommun Corporate Umbrella Designed by Saul Bass.

I also sent this Research to Adrian last year along with the Ben Pearson Identity.

Everybody borrows from the Past some are more successful than others than covering it up.

Ole Saying, The Good Ones Copy and The Great Ones Steal.

In reference to the Success of the Identity.

All the Naming Experts I’ve talked with have expressed Merging Columbia and Warner is a Terrible Idea in reference to Naming.

The use of Initials Played out thirty (30) years ago.

Simple Design Elements Sayeth the BLIND.

A False Profit you think???!!!

Son, when it comes to Exposing Possible Fraud in Identity Design.

I turn Water into Wine. I Part the Red Sea. I Heal the Afflicted, the Sick and the Lame.

No Snake Oil Salesman Here!!!!

Bare Witness for yourself.

Quipsologies, Vol. 26

Von Glitschka walks on Water, see also Quipsologies 19.

http://www.underconsideration.com/speakup/archives/002395.html

Hold the Applause

YOU MAY TOUCH MY GARMENT.

Posted on November 2, 2006

manul said:

(PRODUCT)RED vs. club(red): I’m sorry, but in my opinion there is no way that the (PRODUCT)RED logo is a rip-off of your logo. Well, there are brackets in both logos. Coincidence? YES! Second: the type is really different (look at the brackets). Not at all, the (PRODUCT)RED logo is written in majuscules. Your’s not! Third: above your e in red is something. I don’t know what it is, but it’s not in the (PRODUCT)RED logo! Fourth: you have a second colour in your logo – black. The other one doesn’t have it.

Sorry, but your guess is built on really thin ice! Really, really, really thin ice! Let me guess: there are thousands of logos like the two above. You can’t do anything about it. If something is simple, it’s simple for any ohter to create it the same way you did. That sucks, but that’s life! And if you only use type, it’s more difficult to make it different. Every type has the same letters. As, Bs, Cs, …

And a little sidestep on the colourdifferences: I think Apples (PRODUCT)RED logo is just beautiful!

Posted on November 14, 2006

manul, Allow me to quote myself … “I’m sure Bono has visited my portfolio site on several occasions.” Obviously I don’t think Bono visited my portfolio site. I was being sarcastic. I thought the similarity between the logos was interesting and other people that were familiar with club(red) mentioned the striking similarity as well. Yes, I am sure it is a coincidence, but I thought it was worth pointing out.

The mark above the e in my logo is used for pronunciation in dictionaries. I had no idea (or had forgotten) what is was called until now. It is a diacritical mark called a breve.

Yael Miller said:

Herbal Essences is a brand that has been a favorite of mine for a while. I consider their product to be the best-smelling stuff on the market that leaves your hair clean for real. To get to the point, I noticed their new mark and brand identity overall right away. I think I like it. But, I consider it to be a short-lived mark. I think they are catering to a younger demographic. A rose in a circle doesn’t cut it. Then again, they can easily change their logo in three years if they felt like it.

Posted on November 19, 2006

sashil said:

HP should have at least filled the small finger with letters. It is really “half-baked”

Posted on November 20, 2006

I love the new herbal essences logo

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Comments (37)

anonymous said:

Skylar Challand said:

Christy said:

Nate Hook said:

Jonathon said:

ben swift said:

Bennett said:

PixelHustler said:

Anonymous said:

Kevin McCauley said:

Andy C. said:

Al aka El Negro Magnifico said:

Shei R. said:

Bennett said:

Nate Hook said:

Nate Voss said:

Nate Hook said:

MacGod said:

Dave said:

DesignMaven said:

DesignMaven said:

Josh said:

Hunter said:

Adrian said:

JonSel said:

DesignMaven said:

Bennett said:

JonSel said:

DesignMaven said:

Jerry Kuyper said:

jerry Kuyper said:

DesignMaven said:

manul said:

Bennett said:

Yael Miller said:

sashil said:

sashil said:

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