Evil Blogs, Be Gone!
Hot on the heels of Sony’s disastrously fake blog, All I Want For Xmas Is A PSP, produced by a couple of interns and/or monkeys at Zipatoni, the FTC has decided that viral marketing has gotten less viral and more straight-up dishonest as of late. And they’re doing something about it.
Back in the day I was swept up by Microsoft’s I Love Bees viral campaign for Halo2, but I was dislodged when it became increasingly impossible to follow. That was a fun little game, or last season’s guy-in-car-with-Starbucks-glued-to-roof was almost heartwarming. But paying people to talk to their friends, or start MySpace pages under completely false pretenses, all to hock product is just disgusting. Fake blogs are the devil.