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The Impotence of Proofing

by Nate Voss, (31 comments)


Here in Nebraska, the great bastion of daily news is the Omaha World Herald. In this burgeoning young metropolis, 192,000 of us turn to its newsprint-grey pages to hear the pulse of the world around us. Yesterday, we were quite delighted to find this:

2linehed.jpg

That painful little proofing faux-pas just might’ve been enough to make for a bad day in and of itself, but “hed?” That’s just embarrassing. Wait wait, this is embarrassing:

cutline.jpg

Oh, Tim. Why? Why hadst thou forsaken us? I feel really bad for somebody. I sincerely do.

Your BADG Tip of the Day: Remember: Proofing is important. Not proofing is impotent.

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Comments (31)

Suzanne said:

Nate - You just made my night. Thanks.

Somebody just lost his job I think.

JonSel said:

Hah! That’s awesome.

(But “hed” is actually newsroom shorthand for headline, if I recall correctly.)

Chris Wible said:

That’s just awesome. Wow.

DC1974 said:

Newspapers spell words wrong that are for placement — hed, lede, dec, TK (for “to come”) — in hopes that they will stand out more and be caught by a proofreader. This is standard practice. Obviously, it doesn’t always work.

p.berkbigler said:

Yet another glaring example of why we fight an increasingly uphill battle with design students to learn meticulous proofreading habits early and stick to them. I need to nab a photo of this example, but it immediately reminds me of a sign my wife and I saw just this week while we were driving around in Lincoln. There’s a quick-printing and sign manufacturer just shy of downtown with what appears to be about a 1-2 year old cast-plastic back-lit sign that reads “So-and-So Printing and Sign Comany.”

A sure sign that they’ll be getting my business at no point within this century…

I find it particularly ironic that e-mail and blogs have enabled and encouraged a mass population to write more frequently than they may ever have before, but have also seemed to excelerate the disintegration of spelling, grammar and proofreading. Everytime I think about it / write about it I hear a codgery voice somewhere in my head saying “These darn kids just can’t read and write anymore!”

That voice is quickly stopped in its tracks everytime I see an adult example of the same behavior. The ever-increasing exceleration of what “instant” writing / printing / design / etc. means is slipping well past what humans are at least currently able to keep up with. Bleakly, I doubt we’ll see fewer examples of this sort of slip-up anytime in the near future.

Not to pile on said:

“I find it particularly ironic that e-mail and blogs have enabled and encouraged a mass population to write more frequently than they may ever have before, but have also seemed to excelerate the disintegration of spelling, grammar and proofreading.”

You are right P. Berkbigler, it is ironic that blogs seem to have accelerated the disintegration of spelling and proofreading. :)

PL said:

I think you meant “acceleration” and “accelerate,” not “exceleration” and “excelerate.” That irony is too delicious not to mention.

p.berkbigler said:

I have to confess that crow is quite tasty this time of year…

I’ll just accelerate myself to a dictionary next time I want to fire off a tirade! :>

Thanks for the catches…

Svenmint said:

It’s easy — and often accurate — to blame a proofing failure for this type of mistake. But it’s also possible for a computer glitch to result in the wrong version of a page being printed. A mistake is a mistake, but producing a newspaper is a complicated process. The mistakes can creep in a thousand different ways. A proofreader or copy editor — I swear I’m not one — may or may not be to blame.

Simanek said:

Berkbigler just got owned.

Dave B said:

No way this is human error as in “somebody on the copy desk looked at the page, didn’t notice the hed/cutline, and signed it off.” It’s got to be human error as in “somebody on the copy desk did a wrong computer thing that sent an earlier version of the page to the press, and nobody noticed it before part of the run had gone to the loading dock.” I’ll bet the copydesker whose job used to involve standing beside the press to check the first papers now has to do something else instead, if that job even exists.

JonSel is correct, “Hed” is indeed newspaper shorthand for “Headline”. I was executive editor of a college newspaper back in the days when “paste up” meant using wax rollers to paste stories onto paper on a lightbox. So that’s not actually a typo, although this being the Omaha Weird-Harold, I wish it was so I could make fun of it some more.

I can practically guarantee you this isn’t a copy editing issue. There’s absolutely no way that sneaks through unnoticed, although again, I wish it was that, because its so much more fun to laugh at if its a human error as opposed to computers. Computers don’t get pissed when you break their balls!

Although, getting things past copy editors does happen. During college, a good friend of mine named Chadd was working for the local daily and because he did lots of dumb things if I dared him to, he was able to sneak something much, much, MUCH worse into the agate type in the “News and Notes” part of the sports section…but since it was libelous and later became litigious, I probably shouldn’t be telling that story!

jackmac said:

I’m reminded of a photographer who wrote a dummy caption that accompanied a snow photo in an Illinois newspaper a couple of decades ago. He wrote about “a whole shitload of snow” that hit the local community, no doubt thinking it would be changed. Of course, it got in the paper.

proof! said:

Dave B is the closest to what really happened.

1 of 300.000,000 said:

A lesson in free publicity.

Make a huge mistake like this one.

Tim Martin said:

Before we crucify someone, let’s give them the benefit of the doubt that there might have been a computer glitch. We’ve all been there (well, probably) where we see a proof and everything looks fine, yet the page somehow wasn’t saved properly before it went off to production.

If there’s anyone to blame in this scenario, look no further than the composing room.

Mark said:

There’s an explanation of the whole thing here.

EspressoMan said:

Makes you wonder which is more important in journalism; the photos or the text.

ChrisM70 said:

I find it somewhat ironic that everyone is piling on for this mistake considering that blogs and internet newsites have mistakes on just about EVERY PAGE.

The spelling and grammar on the internet is TERRIBLE. If anything, the blogs and internet news folks ought to be pointing the finger at THEMSELVES.

The paper was trying to make a tight deadline and made a mistake. That’s probably the biggest mistake the paper has made in YEARS. Cut them some slack, and be more worried about possible errors in the FACTS of the paper instead.

UsedtoWorkThere said:

I don’t know what is more annoying, the petulent niggling some comments have inspired or the know-it-all point of view that conscientious proofing will save the world.

This mistake may be hard to excuse, but it does not have anything to do with proofing. The WH hasn’t proofed anything other than its front page (A1) and jump for years. They don’t have time. Best they were ever able to do down in Sports is print something out five minutes before it had to be plated across the street. And. That’s not proofing.

Some of you are more than a little hysterical when it comes to how you reacted to this gaffe, though I can say with some authority that this was most certainly not the paper’s biggest mistake in years. Suffice it to say: There are two kinds of people reading this blog: 1) Reasonable people who have worked under the type of deadline pressure that exists at a newspaper and 2) jerks. The guys in The WH sports department are not the morons in this scenario. If you haven’t made a mistake like that yet in your career, it’s coming, believe me.

chrisM70 said:

Usedtoworkthere,

You refute the idea that this is one of the Omaha World Herald’s biggest mistakes in years.

So, that means you think they make this kind of mistake all the time?

My point was that with incredibly tight deadlines and with publishing a paper every night (Actually, printing sections almost continuously 24/7), that it is amazing that the paper doesn’t make this kind of mistake all the time - but they don’t. It is pretty rare for a paper to be distributed with a missing headline.

However, you say this wasn’t a problem of proofing, and then you go on to say that the Omaha World Herald doesn’t have time for proofing! If they are not proofing, then isn’t that the problem? Don’t you think if they HAD proofed the section, they would have caught the problem?

I agree do agree with you that everyone is making too big of a deal out of this. It’s pretty obvious what happened, I’m sure that it didn’t hurt any of the readers, and furthermore, other media outlets make mistakes that are worse than this all the time.

Nate Voss said:

As the original poster of this story, I’d like to chime in in response to UsedToWorkThere’s comments.

I did chuckle when this flub was forwarded to me. I did not chuckle because I am a jerk, but precisely for the other reason you have stated: Having worked for years under the pressure of deadlines and the difficult nature of maintaining multiple versions of files. at first I did think this merely an exercise in failed proofing, but just a few comments into the ongoing discussion enlightened me to the complicated system of failures it takes for a situation like this to develop. In fact, if you follow the link in Mark’s comments above you’ll see exactly that.

It was nothing so egregious as this error, but at my first job, near the end of my time there, I worked on a corporate brochure for a client’s client wherein the copy was heavy with ellipses. You know, these: “…” It was made very clear by the client that we needed to be sure these ellipses were treated the same way with regards to spaces before, or spaces after, or to tell the truth I STILL don’t know the appropriate usage. Anyway after several rounds of revisions and proofing by myself, my AE, and our office manager, we sent the brochure to press and EVERY ONE of those stupid ellipses were treated inconsistently. I caught it on one of my first solo press checks. And placing that call back to my office was one of the most uncomfortable things I’ve had to do as a professional. I didn’t lose my job over it, but I did not retain it for long after.

I chuckled because I’d been there, and in my mind what would have played out down here in the Comments section would be a rousing game of “This One Time, When I F’d Up.” When I wrote that I felt bad for whomever would be ultimately held responsible at the OWH, I meant it.

UsedtoWorkThere said:

ChrisM70, the point I was trying to make was that the guys at The WH are seriously undermanned and, at times, overwhelmed …and they are saddled with a protocol and a technology that takes control out of the hands of their most experienced guys. To argue, with credulity, that proofing would have averted the mistake is a sublime example of wrong-headed thinking, to say the least. This is not a suburban office where you can leisurely loll words around in your mouth. …I am certain that those guys now have some punitive, onerous layer added to their jobs and — I got news for you — they still won’t be proofing anything.

I am not saying this wasn’t an embarrassing error, or even a preventable one. (To wit, it’s common in The WH to find mistakes in later editions that were fixed in an earlier one, and whoever was in charge in Sports that night should have made sure that the fix they made for the Iowa edition survived for the last two.) I mean, say what you want. It’s certainly a valid topic for a blog, or for joking around, or whatever, though what it has to do with design is beyond me. What I am saying is that it’s easy to find a mistake and put it on your blog or write your letter, but you try to do their job, with who they have to help them, with what they get paid and with what they put up with, and see if you can do better.

PS. Newspapers aren’t what they used to be. The line that separated sweatshop from career milestone is creeping up the circulation ladder. Stop expecting these guys to be grammarians, artists, businessmen and frigging Henry Ward Beecher all wrapped up in one. A daily newspaper gives you a lot of ways to make a mistake. Taking too much pleasure from finding one is inelegant. It is, to quote an imaginary person, “the punch Ali never gave Foreman when he was going down.”

Tony Seagle said:

I don’t mind Blogs and other internet web sites having some grammar issues. They can be edited on the fly, and will be gone in time.

Newspapers however will be here for decades. Go to your public library and take a look. That goof will live on for years to come.

I must say though, that will be one of the things I’ll miss about newspapers if they ever do the way of the Dinosaur.

ChrisM70 said:

You said, they don’t proof anything…who doesn’t proof? The copy desk? The composers? The pressman? The delivery drivers?

Despite your assertion, SOMEONE at that paper has to be proofing the paper.

Where I’m from (yes I work for a newspaper), our newspaper actually does proof the paper, and they do press checks and constantly check color, spelling, and accuracy. Sure, mistakes happen, but you PROOF the paper trying to keep the errors to a minimum (especially with the advertisements).

I would wager that if a paper didn’t have time to check for accuracy, then the readers probably don’t have time for the newspaper’s nonsense.

UsedtoWorkThere said:

I have worked at eight newspapers in seven states and the job I have now is the only one where we proof everything. Moreover, I don’t know anyone (or as ChrisM70 would write, ANYONE) who works at another newspaper that proofs in a way that would have prevented the mistake that started all this.

Here’s the problem: I am certain the pages pictured above were sent without anyone ever seeing them, as a proof or on a computer screen. It was just click and send. By virtue of their zoning practices, The WH sends dozens of pages that way every night. To suggest that all of this could have been prevented merely by proofing the pages ignores The WH’s peculiar situation and the plight of most newspapers in general. Reading what I read before burned my rump, and that’s why I posted my comment, not to run down a catalog of WH mistakes or debate the nature of old-school page proofing or even defend those half-wits knocking their heads together in Omaha.

p.berkbigler said:

As my own spelling / word error above pointed out, and as illustrated by Used above:

“I am certain the pages pictured above were sent without anyone ever seeing them, as a proof or on a computer screen. It was just click and send. By virtue of their zoning practices, The WH sends dozens of pages that way every night.”

  • the true culprit in these matters may have very, very little to do with the human capacity to proof things and a great, great deal to do with how quickly technology enables us to send things to final print but how, in comparison, slowly our own brains are at recognizing all of the mistakes that might be heading down the pike simply at the click of a key or mouse button.

Case in point, I thought and wrote at the same speed that I typed, trusted my own training and eye in picking out spelling errors and clicked “Post” without even a second thought about rereading what I’d written.

Negligence on my part in taking the extra time to reread and also technology that wasn’t equipped to point out my error as I made it, but allowed me to “go to press” without any extra flight-checks to stop me from making a public ass of myself. Nate, in fact, has even been kind enough to tell me in the past few months about how he’s worked on improving his spelling and grammar accuracy when he posts:

  • Typing the post in an e-mail program or Word or any other piece of software with spell-checking already built into its functioning, then pasting that corrected copy into the text area on this page.

Having heard it, would you think I’d have taken the time to adopt that practice?

Not until today, while the memory of my own gaffe was still strong enough to remind me to take the extra time and check things over before they actually hit the skids. A palpable reminder that my own medicine still leaves an even more bitter taste in my mouth than any other…

I guess I’ll also take this chance to comment back on Tony’s note from above:

“I don’t mind Blogs and other internet web sites having some grammar issues. They can be edited on the fly, and will be gone in time.”

This leaves a major question in my mind related to this technology: will all of this writing actually be gone in the future, or (more importantly), will it be available only on machines and in storage that is so antiquated that people will have no way of accessing it?

In discussions about the curious shortsightedness that people have developed about computer storage I’ve regularly highlighted the example of newspapers as a classic example of a “storage device” that has outlived most expectations of its longevity. A lot of the microfilm and microfiche that newspapers were documented onto in the 1960s and 1970s is actually deteriorating and turning to plastic goo much more quickly than the paper copies of the same information.

It seems that the actual newspapers will more than outlive their proposed replacements, but I wonder how many libraries are choosing to maintain and house those newspapers and how many are simply saying “That’s what electronic storage is for now.”

one line blog entry goes here and here.

David said:

Why don’t blogs and instant messaging software have grammar check and spell check?

Word has it. Outlook has it. Why not AIM or blogger?

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