The entire iPod campaign has been entertainment as product demo.

My theory on why they used silhouettes: So that everybody could imagine that their black.

But I wouldn’t chase off readers that take the time to give you helpful feedback. Even if it’s tinged with a little hate. You’re good at pissing people off in a very entertaining way. If you can razz somebody enough to get them to add their intelligent opinion to your post, you’ve succeeded.

Now that was a rant. Sorry

No. But then I can’t think of a single reason I’d ever go anywhere near it. I didn’t think, by the way, that it was possible to troll your own comments area, but you seem to have managed it. I don’t recall saying a single word against Rand, but rather what is a not particularly good logo that was revealed long after he was dead, which is frankly irrelevant. It’s good there’s a record around, no? As a bonus question: Who actually launched the first insult there? Yes.
Also for the record: correcting grammar is just tacky, and the single time I’ve done it at Speak Up was in response to some twit who was doing same while churning the errors out himself. I won’t apologize for being a fan of the object lesson.

Anyway.
You seem to be operating under the impression that what I’ve said above is completely irrelevant to your little unresearched screed. I’ll leave that for others to discuss, if they like. But I do find it amusing that you actually think the car insurance industry, which has a captive market(in that most states require you have some level of insurance at all times) would bother going to such lengths as creating entire divisions and campaigns marketing to people who “do not buy their product.”

Back to your regularly scheduled.

Apple gets it right. Everything: the badass iPod Shuffle commercials to the Get a Mac ads, are played just infrequently enough that it’s like a treat when they come on.

Now look at anything T-Mobile, anything Cingular, or pretty much any cellular provider. They are too dull, too often. Cingular’s “fewest dropped calls” commercials were a little clever at first– and if you’re like me, you might have looked up from what you were doing when the commercial went completely silent– but after seeing it multiple times every half-hour I don’t think anyone cared about it, or thought about what it was for, or wanted to walk into a Cingular store to support them for this bombardment.

Just a sidenote: have you seen the commercial for Cingular where there’s two guys singing the lyrics to “Rock the Casbah” as “Lock the Cashbox” or something equally stupid? As far as I can tell, the commercial is advertising ringtones that sound like songs… which every carrier has provided for about three years now. Am I missing something?

As for the Esurance– I never really have paid attention to it. It’s sort of too busy and has too much going on so it cancels out– if I’m focused on something else I don’t bother. It would be effective, I would imagine, if it were played before the previews at a movie theatre, where you have undivided attention. But I hate the very notion of commercials before previews before a movie… but that’s another rant entirely.

Anyway you must have been looking to read a different article and accidentally read mine, explaining why you’re so upset that I didn’t write the things you were looking forward to reading. Thanks for letting me know they weren’t there. Now isn’t there some n00b on SpeakUp you should attacking for their bad grammar?

She said they’re aim was to, “Make people feel good about themselves, then make them feel good about Hallmark.” She showed some brilliant examples.

What a great concept.

VR/