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Outsiders Are In

by Bennett Holzworth, (5 comments)


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Why does outsider art and student work sometimes blow away some of our own work? Why (like Tricia mentions in the BADCast) is the student work, sometimes the best in a design show? Why do great artists and musicians often not reach the quality of their first release? Could it be that these people have the unique perspective of an outsider?

In his book, Dress Your Family in Corduroy and Denim, David Sedaris tells the story of a neglected neighbor girl that lashed out at him and destroyed some of his possessions. He had a mixed reaction when he found the pile of his scrawled on and mutilated belongings. “It was the exact effect I had been striving for in my bland imitation folk art. So, not only did I feel violated, I felt jealous. I mean, this girl was the real thing.”

This also makes me think of the recent (but horribly done) movie … Art School Confidential. Everyone in the class is showing their work, when one of the non-trad students puts up a very elementary painting of an army tank. Just a solid background and a iconic poorly painted tank in the middle of the small canvas. Everyone in the class is blown away by this painting, with it culminating in the statement, “it is like he has never seen another painting before”. Of course this segment of the movie is presented sarcastically, but there is some truth to it as well.

When Debbie Millman recently interviewed Malcolm Gladwell on Design Matters, a caller asked Malcolm about his unique perspective on the world and his position as a Maven. He said. “[My writing] is the writing of an observer. The outsider … observer always has an enormous advantage of seeing things in a different way.”

So does an inexperienced designer, ever have an advantage over the experienced/knowledgeable senior designer? While I ponder this, I can’t help but to think that we as designers are like Malcolm Gladwell and his family … “Serial Outsiders”. Unless a designer works in-house, they are an outsider on every project. It is the designers job to be an outsider. To see things in a way that the client would not. While being fresh and current is great for art, as designers we should strive for a better understanding of our profession and the world. When we do encounter a new client and a new project we can take what we have learned as someone embedded in the design world and apply it from an outsider’s perspective.

In our explosive discussion about gig posters, there was a certain segment of the gig poster group that were hostile to the professional designer. To them, you had to be the a huge fan (or one of the band) to actually design great gig posters. I would contend that these designers were almost too close to get an objective perspective on the music they were designing for. While, I wouldn’t argue that you can’t make great work when you are completely embedded, I think it does create one more obstacle to tackle. It seems to be a prevailing thought, in the design industry, that it is always the hardest to design for yourself. This reminds me of the words of my high-school rhetoric teacher, when I was attempting to write some poetry about a recent adolescent love gone sour … “You can’t write about love when you are in love, you have to have some distance.”

As I wrap up this post up, I wanted to share some design samples that I have been saving up over the last few months. While they won’t show up in a design annual, it is some of the more unusual and eye catching work that I have seen in the last year. While begrudgingly deleting spam emails from my inbox, the color and raw nature of the attached .gif file grabbed my attention. I had a moment much like Sedaris … wondering how the amateur behind these designs, came to such an original look. Each time one of these emails came in, I was pleasantly surprised with the shapes and color. While I have no idea what the the malicious intent is behind these vague junk emails, that doesn’t stop me from enjoying the obvious outside perspective of the included graphics.

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Comments (5)

Adrian said:

I saw that spam and for a split second I thought it was a new kind of comment spam and said to myself “These things are everywhere now!” I try not to think too much about spam, but this one is different. The only thing I can figure is that these images must be created on the fly by the spammer’s server. Having the text in the image must help it pass through some spam filters or something. Anyway, I hate them, so it is hard to think of them in any positive “outsider” role.

The flipside of the “outsider” idea is that most clients really appreciate when you really understand their industry. The agency I work for really strives to be experts on our client’s business. I guess we are still outsiders, just informed outsiders.

Adrian, you are exactly right. Spam was on a decline over the past few years, as spam blockers were getting better. Placing the message in an image helps it go through, and the background is there to make optical text readers miss it. Some are even randomized so each image is slightly different, thus appearing to be a brand new image for each recipient.

GcRaya said:

I have yet to see this spam. I get no spam…well i do, but i don’t see it. I use “Google apps for your domain” thing. So Gmail filters out spam pretty well.

Here is where “I get no spam” came from John C Dvorak. dvorak.org/blog or junkemailfilter.com/spam/

Drew said:

I can see what Gladwell’s saying about how the outsider’s perspective can be advantageous. I recently interviewed a self-professed “outsider” for my blog: a guy named Justin Cone, who started motionographer, and he had a similar point in regards to “having his ear to the door” of the motion graphics industry, but not necessarily being in it. In Justin’s case his outsider status, plus his passion for this particular industry, has resulted in him becoming somewhat of a celebrity, even though he hasn’t worked a day of his life in the industry.

Annerose said:

These comments have been invaluable to me as is this whole site. I thank you for your comment.


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