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The 86th Art Directors Flub

by Paul Berkbigler, (33 comments)


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What were they thinking?

I just spotted a copy of the 2007 poster for the Art Director’s Club show on a colleague’s desk yesterday and was morbidly curious to see what the ADC had done for their poster this time, immediately recalling last year’s bizarre and racist image combination.

Steven Heller took the 85th Annual ADC Call For Entries poster to task in Voice on the AIGA site last year at about this same time, and it looks like they’re serving an even bigger helping of the same this year…

I’m ready to accept the “I just don’t get it” stamp on my reaction to this, but it strikes me that there was certainly an intent behind this piece when it was made. I simply don’t understand the advertising strategy or the illustrative choices that have been made in developing this year’s poster, but do find it fortuitous that Bennett commented below on the outsider / insider appreciation of many things naive, folk art, or out-of-bounds in the world of art & design.

I’m no stranger to appreciating the awkward, the off-kilter, and the untrained eye in art, but I’m also able to recognize genuinely bad / poor work when I see it. Naive or not, the ADC poster illustration simply looks like something churned out by a half-trained extremist junior college painter, despite the fact that other work by the same artist, Norbert H. Kox, actually seems to have a lot more punch, composition, and artfulness to it.

More important, though, is trying to parse out what exactly the ADC is attempting to say with this poster. It’s no major stretch to catch the “our world’s going to hell-in-a-handbasket” vibe in culture at the moment, and it’s an easy “read” to see the ADC cashing in on the mass hysteria that seems rampant throughout news events and cultural happenings. Beyond that, however, lie questions about whether the ADC rejects these events, relishes them, simply aims to poke fun at them, or had another joke in mind that just isn’t coming through the mean-spirited, bigoted, and crude imagery included on the poster.

• Is the poster evidence of the character of art direction that the ADC hopes to celebrate?

• Is it in any way indicative of the ADC’s view of the state of things?

• Or, like it looks on its surface, is it just one more flippant potshot at social relevance pigeonholed into a half-baked editorial illustration?

On the heels of last year’s muddy “blinging” of McDonald’s imagery, this just seems to forecast a truly stagnant attitude at the ADC. Too bad they’re willing to trade reputation and prestige in for cheap-ass jokes that won’t clearly indicate whether they’re laughing at or cheering for the stereotyping that’s blatantly on display in these images.

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Comments (33)

Adrian said:

Paul, you were unaware of this, but since we are talking about this poster I should share this….

When the advertising for this event was launching we were approached by the Art Director’s Club about helping to promote it. We agreed having not seen this poster. For maybe a day or so we had a little animated gif in our sidebar pointing people to the event. Then Armin posted a link to the poster on SpeakUp. When Bennett and I saw it we decided to pull the ad. We considered posting about it, but decided against it because we didn’t want to give it any more publicity. We came to the conclusion that the only reason the ADC would create something this bad is because they want the shock value and controversy. By talking about it we play into their hands.

Now that we are talking about it, I think the only rational stance any designer can have is to condemn it. The ADC should be rebuked and they should publicly apologize for giving the graphic design community a black eye.

p.berkbigler said:

If this was designed with the sole motivation of generating controversy in order to generate conversation that includes the ADC name, then this poster is an even more vapid and vulgar bit of promotion than its crude illustration and distasteful conceptual approach initially suggest. I’ll simply go on record here by stating that I was seriously disgusted by last year’s poster and further repulsed by this year’s poster and that any minor allure the ADC competition held for me in the past has been fully removed by both of these promotional efforts on their part.

If nothing else, I’m wiling to be one among a handful of voices that have raised issue with this.

fame is funny said:

Just wow. Bad art is bad art. This looks like a middle school art project. They should have commissioned Mear-1 on this, he has done a lot of art like this only a million times better.

http://www.mearone.com/images/gallery/armageddon/arma-authority.jpg

I hadn’t seen last years poster, but when I clicked on it…I was aghast.

Is a 15 year old in charge of this art direction?

Needless to say, this is enough to put me off from entering anything…

Bill Kerr said:

Actually, it reminds me of a piece by one of my favorite artists… it just isn’t in the same ballpark as far as skill is concerned.

His name is Matt Furie, and this is my desktop at work. Almost of it is done with colored pencils.

http://www.mattfurie.com/wallpaper/furie1024x768.jpg

As for the ADC poster, I have to agree that its excecution sucks.

Armin said:

Um, you all realize that this all done in biting jest, right? And that the “execution” or “bad art” complaints are inconsequential, right? And that despite what the Call for Entries has in the back, it will still draw 15,000+ entries, right? Please, someone say “right”. Please.

No one ever read Mad magazine around here?

Not everything has to be colored pink and smell of freshly cut grass.

Bennett said:

Armin, With all due respect, I find it funny that designers (or anyone for that matter) think that it is ok to say anything you want as long as it is in “biting jest”. Kind of like saying “with all due respect” and then subsequently bashing the person.

I’m still confused what this has to do with a call for entries. Looks like work from a lazy designer.

Oh yeah. Wrong! (except for maybe the 15,000 entries part)

Adrian Hanft said:

Armin, I have been trying to reevaluate my opinion after reading your comment and I just can’t do it. I don’t even think it meets the extremely low standards that even a “Mad magazine” context would provide. If it is supposed to be a joke (or biting jest as you call it) there aren’t enough clues to let people in on the joke.

Actually, the Mad magazine comparison might be good. I remember reading Mad occasionally as a kid and pretending to get all the jokes. Now that I am an adult, I am not going to pretend something is funny if I don’t get it — and I don’t get this poster. If someone wants to let me in on the joke I am all ears.

p.berkbigler said:

Since I’m no major stranger to inconsquentiality, I’ll stick with the review of Kox’s painting being bad even by the standards of “bad” folk art-style work. I’ll also pose this as a question: when hired, was Kox made aware of the fact that the ADC or TBWA\Chiat\Day might be treating his work as some tongue-in-cheek joke for the design community to snicker at?

Is it self-parody on Kox’s part or is it national exposure for the sake of a cheap joke?

Poor humor and poor art don’t add up to clever jests, whether it’s the ADC or otherwise, and I’m ready to accept the fact that 15,000 other designers might choose to ignore this sort of trash and pay money to support this year’s competition and whatever joke the ADC makes out of next year’s poster.

Joe Moran said:

This ADC poster = crap!

If the ADC leadership approved this: A-Pox on them!

VR/

Andy C. said:

I recall the 2006 ADC poster when I was in school and not only did I think it was one of the worst things I’ve ever seen, but so did my fellow class-mates and professors.

This year, it didn’t so much as get WORSE as much as it got TERRIBLE. I don’t even know what to make of these ADC posters and honestly…I don’t know if they know either.

Someone needs to tell them to stop.

Nate Voss said:

I agree with, well, basically everyone here. This poster is a turd. Somewhere along the way WK lost sight of “concept + execution.” And if the only weapon in your repertoire is “offend to create controversy” sorry, I meant “buzz,” then you’re just on your way out, anyway.

And no, Armin, whom I should hope has stopped reading this, everything does not have to be pink roses. But everything does have to be good for what it is. Appropriate for its message and its audience. Communication is our goal, and this poster is simply poor communication + poor execution masquerading as a “buzz piece.” And I keep needing to put “buzz” in quotation marks because it is just a disgusting buzz-word used by people to cover their own lack of talent.

Armin said:

There really is not much to “get”… TBWA came up with the idea of the “Final Call for Entries” and instead of putting some fancy typographic stylings in the back of the poster they put an illustration. An illustration that is about doom. Doom as envisioned by an artist — self-proclaimed “Visionary Artist of the Apocalypse” — whose style is a little raw and themes a little gloomy. They then take current events and trends and satirize them in the poster in stereotypical, crude and obnoxious ways. I much prefer this, to the citrus-ey Call for Entries from AIGA’s California chapters, which I’m sure is much more acceptable to you all.

Plus, the theme of the poster seems quite relevant and appropriate of the times… It’s not gratuitous that some scientists are only giving us five more minutes.

tkd said:

I’ve seen this posted discussed previously, and find myself still squarely on the side of … I don’t get it.

Really. I don’t. Is it a joke? If so, then add my request to the growing list: explain it to me. Please. In all seriousness. I have some vague idea of what the joke may suppose to be, but if so - it isn’t funny. Not in the “it’s offensive” sense (though I can easily see how it can be) but in the sense of “how did the ADC approve…this?”

I’ve seen many people question what the point of the poster is. And isn’t such mass confusion of what the message is a failure in the design?

I think a poster with a funny take would be great. It’s just that…this isn’t one of them.

And yes, people are talking about it, which many can construe as ‘any talk is good’, but at what cost to the credibility of the ADC?

Simanek said:

I hadn’t seen last year’s. Actually, I think last year’s is pretty funny. The title gives you a cue and then you see McDonalds turned black and surrounded by all kinds of shiny metal plating. I don’t know if it’s racist. Maybe we’re all getting too sensitive. The show Pimp My Ride is certainly making fun of hip hop culture. Not putting it down, just spoofing it. This poster is just making fun of pop culture television. If you can’t make fun with that then I don’t want to hear Chris Rock mock the way white people talk or act ever again, even if it IS funny and a complete generalization.

HOWEVER, this year’s poster is overtly political, offensive and doesn’t give you any cues to the source of their creativity being sarcasm. And it’s ugly. Granted, that’s a matter of taste, but this is a group for professional Art Directors. Art Directors work with popular culture and marketing. That’s the reality. Art Directors are not fine-art artists. Fine-art can do whatever it wants. It’s completely subjective because the presence of an audience is irrelevant (an idea that has unfortunately made fine-art irrelevant in most people’s eyes). Commercial Art/Graphic Design is different in that it is dependent on communicating with an intended audience. I don’t think this is good communication. Those that say the contrary are forgetting the function of the poster. Personally, this poster makes me feel as though any self respecting Art Director should totally agree with the ideas promoted by this image. Sarcasm isn’t funny unless everyone knows you’re not being serious. If sarcasm fails, then the communication is ineffective.

Armin said:

And no, Armin, whom I should hope has stopped reading this,

Nice etiquette Nate.

Nate Voss said:

Now Armin, I just meant that the conversation was not going your way (as in, us getting the joke), and with the pleading tone of your first note you might be disheartened to see that we still don’t get the joke. No offense implied, good sir.

ben swift said:

I thought it was a joke until we got the hardcopy in the mail.

p.berkbigler said:

My contention (and it sounds like other people feel similarly) with this isn’t entirely against raw, rough, or cruder rendering in illustration / painting – taste and aesthetic values are definitely the arbiters in terms of preference or deference for the amount of finesse or bluntness in artistic technique. The visual world doesn’t have to be filled with bright boxes of cleanly labelled oranges to please my eyes or pass my aesthetic criteria.

Relevant? – timely? - I won’t argue that the armageddon / end times observations don’t resonate at this point in time. Even with that one-line joke in mind, this doesn’t fully serve that concept without adding a lot of hard-to-swallow bile. Extremism masking as the satire of extremism is still the same spade in question.

The roots of my contention with this poster lie squarely in this thought: if this image had come from any organization other than the ADC I’d suspect larger numbers of the design community would simply write it off as some hack effort by an organization with an axe to grind and no major illustration budget. Coming from the ADC, it draws more attention and poses more thorny questions, but doesn’t manage to polish this piece beyond the point of shinola.

Tony Seagle said:

I do find humor in the piece. Is this what a liberals nightmare looks like? I think they move that doomsday clock another second every time a Starbucks or Wal-mart opens. Who was the Art Director anyway? Al Gore.

Chris Keegan said:

I pitched mine in the trash just yesterday. I get it…the “last” call for entries. Regardless of the concept, it was pure garbage.

MADPHILL said:

I agree fully on this one. I received this piece a while back…said “WTF” out loud….got a little depressed…then threw it away.

It’s not representing anyone well and while the subject-matter is painfully clear, the message is no where to be found.

michael said:

Geeeez, it’s a funny poster. gas guzzling hummers, dead birds, priests giving children candy, Wal-Mart, asteroids, foreign rulers riding bombs, anororexic polar bears, obesity, natural disasters, preteen beauty queens, crazy attention loving celebrities and people loving to watch, paparazzi, hurricanes, angry dachshund?, nuclear bombs, people killing in the name of religion, politicians and the devil, death, destruction, folks driving while talking on their bluetooth headsets, i know i didn’t get everything. What’s not to love? It’s the end of the world perhaps, your last chance to enter in other words. Could this have been the poster for the 46th Annual ADC? I guess, It’s a sign of the times? and as far a the illustration goes, i think its perfect, it wouldn’t look right if it were anything else, a realistic style drawing or something. As much as that type makes me puke, it still works. nice gradient, how’d they do that? I stopped trying to “get it” right away, and instead, just enjoy the slight smirk on my face every time I see it. how a person could overlook the posters sarcasm/humor is beyond me. so instead of pitching your poster in the trash, send it to me please. don’t be a art snob, appreciate Mr. Kox’s vision. love, michael

alex said:

hey, the idea is a good idea, but maybe it is not the best illustration, don´t think so?

i saw the mear-1 ones and looks so much better.

controversia y provocacion son la base de la notoriedad

agree with the idea, dont like art.

Joke or not, funny or not, the art isn’t that good. If you are entering a contest, you should expect the poster to at least represent the contest standards of ‘best of the best’ or something of that nature. This is just a bad piece of art.

Joel Servais said:

Threw it into the trash after I had a middle school flashback. It is hard enough trying to educate people (clients) who take their visual cues from newspaper circulars without having practitioners add to the junk.

Andy C. said:

I don’t know how anyone can defend this terrible poster.

It’s not cutting edge. It’s not gritty. It’s not funny. It’s not smart. It doesn’t resonate on any kind of alternate fringe level that mainstream artists aren’t picking up. It’s just plain bad.

I want to like it, no, I really I do, but theres just no way I can will myself to enjoy and appreciate an over glorified piece of teenage art class crap like this poster.

That’s like asking me to appreciate Comic Sans, it just wont happen.

Patrick said:

“the mean-spirited, bigoted, and crude imagery included on the poster”

I’d go so far as to say the piece is gratuitous & ill-conceived, but mean-spirited & bigoted? I really don’t see that. Let’s not get too sensitive, here.

I think the illustration goes as far as showing what happened in the news this year. That’s it. My question after seeing the piece is, “Yeah, so?” No one has been living under a rock, so we all recognize the imagery. It’s trying to be political (obviously) but I’m still scratching my head trying to figure out why. The poster doesn’t really have a point. Shock value without an underlying message is useless.

There is something to be said about art for art’s sake, but this piece is supposed to provoke a response (the call for entries), not a reaction. On top of that, the illustration is poorly done. I’ve seen work like this before and seen the message it carries be pulled off. Coincidentally, there is a poster like it behind me for the 2006 Andy Awards that is done in the same style. Not sure why I haven’t taken it down yet. That poster works a little better than the one for ADC, I suppose. Here it is:

http://www.andyawards.com/images/about_leftimage.06-1.gif

The ADC piece simply doesn’t work. While the style personally isn’t really my bag, if it brings the message across, then it’s doing its job.

Seems to me that ADC hasn’t quite thought things through the past couple of years.

P.

Eddy said:

I generally try to explain my opinion regarding an artwork and/or design work.

But this poster just plain sucks.

John Forward said:

If a poster sucks in the forest and there’s nobody around to care… I wish they’d discontinue these posters altogether. Between e-mail announcements and the very nicely executed ADC website I’d rather they save the trees than chop them down for another half-ass call-for-entries poster. If anything, it’s the absolutely poor typography on the back of the poster that pissed me off. Surely the ADC can do better than printing a barely formatted Word document. Sigh!

diane witman said:

I did not throw my poster in the garbage, in fact it’s hanging on my wall in our office. Every person that has passed through here has paused and looked at the insane amount of details. Not a single person said, this is crap.

I for one, “get” the joke. It is a way of dealing with all of the issues that many of us don’t know how to deal with.

It says “Final call for entries.” It’s pretty simple to see what the poster was meant to do. I think the poster was successful in it’s message.

Kan Kum said:

I think the illustration goes as far as showing what happened in the news this year.

i still have this beautiful poster on my wall. glad to hear you all like it!!!


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