10 Portfolio Hacks: How to Land Your First Design Job
by Adrian Hanft, (23 comments)
We are trying to hire a new designer at the agency where I work and I am amazed at how grueling the process has been. With a few exceptions the portfolios have been mediocre or worse. I think the candidates fall into two categories: they are either hopeless dreamers or they are designers who just need to be given the opportunity to develop. Unfortunately it can be very difficult to tell the two groups apart.
When I graduated I had a decent portfolio of student work and a handful of “real” projects. My book probably wasn’t much different than many of the applicants I have seen. It took me just short of two years of interviewing and dead end jobs before someone finally gave me a chance. Here are ten things that I wish someone would have told me when I was trying to land my first job…
Knowing what to show in your book is tough. Here are five things that I don’t want to see during an interview:
1. Art
So you are an artist? That’s wonderful. Just don’t show it in your portfolio. If you did a poster to promote your art show, fine. A website to promote your work? Great. A pop art painting of your dog? Big turnoff. I love art, but I am not hiring an artist. I am hiring a designer. If you don’t know the difference, you are not qualified to work for me.
2. Tutorials
I actually saw an applicant who put a Photoshop tutorial in her book. You know the step by step “Photoshop Secret” things you read in the Adobe sponsored magazines? She took a photo of herself and Photoshoped it into a sculpture. Yikes. Don’t do this.
3. Anything that you can’t see yourself doing for the next five years
If you show me a newspaper ad full of starbursts and bad copyrighting that tells me something about you. Either you don’t mind doing garbage work and you are proud of it, or you aren’t capable of telling the difference between good design and dog droppings. Either way you don’t advance to the next round.
4. Other people’s work
If you contributed on an amazing piece of work it is perfectly acceptable to show it in your book. However, if that piece is the highlight of your book a good interviewer is going to ask you about it. If your involvement amounted to getting the coffee for the creative director you are not going to get the job. That is of course unless you are interviewing for the “person who gets the coffee” position.
5. Thumbnail sketches
I could actually go either way on this one. If you show me a series of sketches showing your process from sketch through client revisions and up to the final product, this could actually be a great thing to see. However, if you show me 50 thumbnails and the result is still average I will be less than impressed.
After a couple dozen interviews you start to get desperate. You are ready to take drastic measures. Here are five tips that should be exercised with caution!
1. Lose the graduation date
If you have a couple years experience but you just graduated, consider not putting your graduation date on your resume. That date is going to stand out on your resume as a negative. You don’t want your resume to get tossed before you even have a chance to show your work. If your portfolio is strong enough you can probably pull this off, otherwise you are just wasting everybody’s time.
2. Follow up like a madman
I wore a nice suit to an interview and they told me that “judging by how you dress, you might not be comfortable working here.” I didn’t know that the studio had an extremely casual dress code. The next day they received the ashes of my suit and tie in the mail along with a letter about how far I would go to get the job. They didn’t hire me, but they threw some freelance work my way. Moral of the story: do whatever it takes to convince the person that is hiring you that you are the best person for the job.
3. Get a computer
If you want to grow outside of your dead end job, you are going to need to have access to a computer and software. Do whatever it takes (short of breaking the law) to get yourself set up with a place where you can work from home. If you are a student, take advantage of the student prices on software. Take out some extra student loans if you have to. Buy an older version of the software on Ebay. There are some free and open source options for software if you still can’t afford the Adobe Suite. For hardware consider buying an old used G4 on Ebay. With some minor upgrades you have a decent machine and the technical knowledge you will learn from upgrading is an added bonus.
4. Create “fake” work
I understand that nobody has given you a chance, but that doesn’t mean I am going to trust you when you tell me how awesome you are. I need to see something that proves you have potential. If you show me something amazing, I don’t necessarily care if it wasn’t for a real client. But be warned - if you show me fake work that is less than great, that is worse than average “real” work. If you can’t make something amazing with no limitations, I doubt you can handle the real stuff.
5. Relax
I remember getting so nervous that I could barely function during an interview. I wanted the job (any job) so badly that it actually hurt my chances of getting the job. I remember an interview where I was starting to show my work to a room full of people. Talk about intimidating! As I was getting started one of the people closest to me said, “I don’t mean to interrupt you, but there is a spider crawling on your shirt.” He brushed it off and we all had a good laugh. It was such a “human” moment and it allowed all of us to connect and that put me at ease. I forgot how nervous I was and as a result I rocked their socks off! If you get nervous before an interview look for ways to break the ice early in the meeting. Carry a spider in your pocket if you have to!
So there you have it. Ten tips that they won’t teach you in school. Thanks to BetA for reviewing this list before it went live and giving me some feedback. Good luck, and I hope you get that job!

Comments (23)
walkingstick said:
I’ve been working professionally for 4 years now and have made myself a “before and after” file full of submitted ads I’ve redesigned for the publication for which I work.
What impression do you feel that would leave with an interviewer for an agency if shown work of this nature in an interview?
Posted on February 22, 2007
walkingstick said:
I’ve been working professionally for 4 years now and have made myself a “before and after” file full of submitted ads I’ve redesigned for the publication for which I work.
What impression do you feel that would leave with an interviewer for an agency if shown work of this nature in an interview?
Posted on February 22, 2007
Nate Voss said:
Adrian, the first thing I thought when reading this article was ‘if I were one of the people who interviewed for that job, I would think you were a huge dick for beginning your story this way.’ The second thing that became apparent is that you must not have much, if any, experience working with young designers. Honestly I believe you must have none, judging by both the tone and the viewpoint of your article. The majority of the advice you dole out above is self-important garbage that will do little more than discourage a young designer from entering the field.
When working with young designers you have to become adept at spotting potential, and weeding through the mistakes they make due to lack of experience. Rarely do young designers leave school fully-formed and articulate, and if you are in a position where you are going to hire one, you need to realize that. Find someone who has potential and a drive to learn; then become a mentor to them. Young designers are the most creative, the most adventurous, and the most daring designers on the planet. They are not limited by years of jaded client feedback and compromises. Their inexperience is one of their best qualities, and they should not be coached to hide it.
Posted on February 22, 2007
Adrian Hanft said:
Walkingstick, I think that is a great thing to show in your portfolio. It shows the difference that you were able to make and lets you explain how you were able to change things for the better. Nice.
Ha, ha, Nate. That “huge dick … self-important garbage” line sounds awfully similar to the criticism I have heard about the podcast. Is there something specific that you are objecting to, or am I the victim of another one of your random drivebys? Actually your comment sounds like somebody that never had to work to get a job before. Not everybody is lucky enough to have drinking buddies in the industry that will take them under their wing.
As for discouraging young designers from entering the field, yes I wish I had the courage to tell some applicants to choose another profession. Thanks for giving me a more polite option: Now I will tell them that Nate Voss loves to hire talentless people. Good luck with that.
Posted on February 22, 2007
Bill Kerr said:
First of all… great post, Adrian. Helping people trying to get a foot in the door is a noble cause.
Secondly, while I feel Nate’s pain on needing to give young designers a chace… I think that having a reasonable expectation of entry-level knowlege and abilities is neccessary.
I did portfolio review for the SF AIGA several months ago, and was amazed at how many graduating seniors had no idea as to the level of expectations that agencies have NOT ONLY for the work itself, but for how the work is presented. The most beautiful packaging project ever can be disregarded quickly because of crappy photography of that project which shows sloppiness and poor ability to tell the difference.
Employers are always judging your taste level and attention to detail, regardless of experience.
Posted on February 22, 2007
GcRaya said:
Thanks for the Hacks. Tips like these are gold to the young designer, like myself.
I do have a question that i thought about posting in BetA, but since you posted this I’ll ask it here: How much does a degree depend on getting the job or not? I have been talking to people and they say clients don’t care what schooling you have, yet as long as you can make good design. I am going to school right now, but just at a local JC, and i don’t know if i want to get my AS or transfer to an Art school or not? What are your thoughts about that? Thanks
Posted on February 22, 2007
fame is funny said:
Just a few interesting stories…I live in a mid-sized city. I am still in school, but I have been freelancing for a few years for some rather large local clients. I am easily (and I mean easily) one of the top designers in our program at school. Here are just three of the recent positions I have interviewed for, all listed under ‘graphic designer’
Interviewer liked my resume, called me in. Explained the position: running the entire office, taking all the phone calls, managing all the client communication, graphic design, pre-press work, doing all the paperwork, doing everything on a circa 1992 pc in Corel Draw, and communicating by email on a different computer that was no less than 200 feet away from the office area. Salary offered: 6.50/hr.
Interviewer (for a large business) disregarded my extensive portfolio, resume, and references, and discounted me because I didn’t include enough ‘clip-art’ type examples, and when I asked if they had entered the Addy Awards this year (all the larger business here do…) she sneered that ‘we don’t care about winning things just to impress people.’ She hadn’t even taken the time to look at my website, my portfolio, or even my resume that I sent them no less than a week before the interview. I asked what size department they had, and she told me it was a company secret. 9.00/hr
Interviewer for a mid-size business that does local small cities newspapers gave me a grand total of 15 minutes to design an entire ad AND layout a newspaper column from scratch in Quark. After 15 minutes asked me what was taking so long. 9.00/hr
Nate, as much as I respect your opinions and appreciate the awesome podcasts, Adrian is spot-on on this one. Students I talk to do zero outside research nor do they take the time to get their own equipment and learn the real ins and outs. We have a fantastic design program, but when I look at the Senior shows each year, I can only snicker. I look through the portfolios and see work that looks high-school level and obvious school projects and tutorials. And that is AFTER taking a portfolio preparation course, as well as every other course that stresses professionalism. Adrian may sound like a dick, but guess what? That’s business. Would YOU trust the design eye of a company that would hire someone at that skill level? I should hope not. They can keep their 6.50 an hour, I’d rather hold out for a department or firm that knows design.
Posted on February 23, 2007
Adelie said:
Adrian,
Here’s a question for you:
You say to not show anything that you can’t see yourself doing for the next five years. However, we also know that interviewers like to see real work.
What if you’re a new designer working in a job that’s giving you some design skills but you hate what your doing.
Do you show this work because it’s the only real work you’ve had a chance to do, or do you not show it because you don’t like it and don’t want to do it?
Posted on February 23, 2007
Nate Voss said:
Fame:
You don’t want that job.
You really don’t want that job, and your next question should have been “then why the hell did you even call me in here?”
You also, strangely enough, do not want that job.
Those are all terrible jobs, working for people who are not looking for people like you to fill them. They only want little production monkeys, and you, and all of your fellow students, should avoid them.
Posted on February 23, 2007
Drew said:
I’m a little confused about Nate’s attack on the article’s tone. I’ve re-read it twice now and am struggling to see anything self-important about, “My book probably wasn’t much different than many of the applicants I have seen.” or “Here are ten things that I wish someone would have told me when I was trying to land my first job…”
I personally found the last 5 tips, Adrian, very instructive. I’m coming from the perspective of someone not formally trained in graphic design, but somehow ended up in the hiring position at an agency a few months ago. We hired a designer who successfully followed tips 2,4, & 5.
Great post.
Posted on February 23, 2007
Peter Marquardt said:
I like the controversy about this topic. Not just saying yes and amen to an article like this is important.
On one hand this information is very valuable for us design students and you might get your foot in the door of a respected agency that has been around and is somewhat conservative.
However I dare to say that you might not need to follow all or may even be better off not to follow some of the advice in different cases. Your agency, Adrian, only represents one of the many mindsets in the industry. I know some who are getting very far with a somewhat artistic approach as long as they can show that they understand design in addition to their artwork. Styling is an aspect of design that shouldn’t be neglected. Also the recent graduation date is not necessarily a bad thing depending on the needs of the agency.
I do agree on most other items though, even if some of them should be common sense…. relax ;)
Posted on February 23, 2007
Duke said:
As a student, who will be entering the field soon, this is the kind of hard nosed information I want to see from blogs. The brashness of your post motivates me to produce better and more innovative work.
In my program the professors are too kind to their students. I want to know if my work isn’t up to par, otherwise how am I supposed to push myself to produce better work. Nate, save the politically correct criticism for the psych majors.
Adrian please continue the brutally honest posts!
Posted on February 23, 2007
Andrew said:
I’m not sure if Adrian’s comment about the BADG Podcast is aimed towards the tone most shows tend to take or the impression i get that it’s host is over-powering if not a complete asshole half the time.
Not that i don’t like Nate. Because i do. I have never met him. I think he writes well, has a fantastic proccess, and designs things that i would never consider second guessing. I buy his approach and he makes beautiful work.
BUT
His tone on the design cast is less than sucessfull (imho). I think he has a tendancy to lead the show onto the wrong paths and away from the theme. I feel like i get less time spent interviewing the subjects and more time spent executing jokes on everyone eles’s behalf. There just doesn’t seem to be much if any professionalism. I can see that his co-hosts try to reign him in somewhat and throw the show back on track with the fundemental questions but still.
Anyway, this is just an opinion but when i read the above comment it seemed like something was being said that i could relate to and i just wanted to try and expand on it for everyone’s consideration.
By the way Adrian, i think this was a great post and i can see that a lot of the points you touched on resonate well with my own personal experience, however little i’ve had. I’m able to see that people in higher positions responsible for employing young designers are going to be looking at all of the above. If they’re smart.
Posted on February 23, 2007
Niki said:
Have a question about something not covered above. Is it worth listing any design competitions that you’ve won on your resume?
Posted on February 23, 2007
Bennett said:
Andrew, Although I think Nate may have misread Adrian’s tone on this post, I hardly think his tone on the BADCast is unsuccessful. He, and of course Donovan, have a great audio presence and create a great show. It is unpretentious, insightful and most importantly … fun. I think we could all strive to put a little more fun in design. Nate is confident and opinionated, but that makes for an entertaining show. They put a ton of work and passion into the show and its success has shown this. While you are entitled to your opinion, I thought I would throw mine in there as well. Now back to the topic at hand … the original post.
Posted on February 24, 2007
Adelie said:
Not to stay off topic, but I just listened to my first BADCast and I agree with Bennett’s assessment. Also, Nate may come off as a bit harsh in print, but in audio he sounds fun and friendly.
Posted on February 24, 2007
Peter Marquardt said:
I’m not a big Nate fan, nor am I a big Nate hater. I’ve listened to all BADCasts and I must say that I’ve never considered him annoying, an asshole or anything in that general direction. I enjoy the casts enormously, although I’d love to get another one in the style of Typography Island because not only was it highly entertaining, it also was highly insightful.
Back on topic: I also would like to know what Niki asked: Is it worth listing any design competitions that you’ve won on your resume?
Posted on February 25, 2007
Dan Reynolds said:
Hey, I don’t post here often, but I’ve gotta say that—as a subscriber of the podcast since the get go—Nate Voss’s take is great. I wouldn’t want to see him change a thing. You have to be edgy to keep things interesting and moving along… and a show needn’t be exactly linear to move forward.
What would this (or any other forum) be without hard questions and uncomfortable answers? Design isn’t easy and it is not for everyone. But isn’t that part of the reason we love it? Keep up the good work, Nate.
Posted on February 26, 2007
Dan Reynolds said:
Hey, I don’t post here often, but I’ve gotta say that—as a subscriber of the podcast since the get go—Nate Voss’s take is great. I wouldn’t want to see him change a thing. You have to be edgy to keep things interesting and moving along… and a show needn’t be exactly linear to move forward.
What would this (or any other forum) be without hard questions and uncomfortable answers? Design isn’t easy and it is not for everyone. But isn’t that part of the reason we love it? Keep up the good work, Nate.
Posted on February 26, 2007
Scott Perez-Fox said:
I found this article slightly condescending, but also useful. I can say without a doubt that when 21 or so, I didn’t understand anything about professionalism and presentations, although I had a bit of full-time experience and client projects in my portfolio. What I would be interested to read is an article concerning “how to get your SECOND job”. When is it the right time to leave? How do you search for a job while working full-time? What do you say when people ask ‘why do you want to change jobs?’?
Posted on February 26, 2007
MACGOD said:
I am an Art Director at an East Coast publishing house. After interviewing 12 potential candidates for an entry-level design position, My superiors and I agreed upon one particular female with a 4-year degree, who had by far the cleanest work in her portfolio. No sooner than the day she was hired did she set about surfing the web, making personal phone calls, walking out to smoke, text messaging her boyfriend, emailing her friends, shopping for shoes, and filling out surveys on my space. The point here is that graphic design has become a lazy, easy way through school for young people who really dont care about the job. A lot of young designers, dont really want to design, they just need a job. doing design work is trendy and in my area, there are a lot more designers than there are job openings. With respect to the Art not being in a portfolio, in my opinion, artists who design, seem to be more rounded creatively than designers who cant draw stick figures.
Posted on March 13, 2007
Chris Ross said:
Thanks,
As a design instructor at the local college, I’m always looking for great advice for the students and this qualifies!
Chris Ross (http://www.thisismyurl.com)
Posted on March 23, 2007
Tara Roskell said:
As a freelance designer, I have been on both sites of applying and receiving job applications. I recently placed and advert for freelance desgners to subcontract out some of my work too, and was amazed by how few applicants actually sent me the information I specificaly asked for in the advert. I think its important to make sure your application fulfils any requirements in the advert. If you can’t answer a job ad fully how are you going to answer a brief?
Posted on April 6, 2007