Oh Apple. Why dost thou hate me so? I am the very cheery color of the sun and a myriad of flowers around the globe. I am in almost every fast food logo, and I am many people’s favorite color. I could go on and on, but I am a color that should need no introduction. I am in fact a primary color. If you think about it, there are only two colors that are equal to me.
I can try to understand why you have picked blue for your product colors more often than any other (nine in my very rough estimate), but can’t you let me shine every once in a while? Why did you not use me when the rest of the rainbow was represented in your original iMac line? Not since you stripped the color from your original logo have I been able to show my stuff.
Shall I move on to Red? Such an angry color if you ask me. And you seem to reserve this loaded color for special moments. Why can’t you use me to symbolize a super rock band or a great social cause? How ’bout a Beatles iPod now that you are on good terms with those Apple folks in England? Maybe a “support your troops” Nano?
I would like to bring to your attention to a secondary color that has been nearly as neglected as I. Purple is my close complement and we have formed an exploratory commission into the facts behind the conspiracy against our unique color combination. Why not use us together? It seems to work for the Lakers.
You have used Orange a good deal and most recently with the newly released colorful Shuffles. I suggest you just go with the pure color by taking out a little red. Orange is just a tainted version of yours truly. Your logo is an apple not an orange. Think about it.
Let’s move on to pink. What is there to say about pink? First off, pink isn’t even one of the original colors in your logo. I was! Secondly, why use such a one-sided color? Why exclude the loyal male consumer with watered down red? Women like yellow and the boys don’t have nearly as negative of a reaction to me as they do Pink.
I won’t even get into your most favorite color choice. No color at all??? Black? White? Silver? Give the people some color. Come on Mr. Jobs, even your jeans are blue (how ’bout getting a colorful shirt next time).
And I will finish my petition with a look at green. You seem to prefer green almost as much as you do blue. Every major color product has had some version of green. Didn’t you learn from the ’70s that green does not age well? Isn’t Apple going for timeless? I will continue to do my job to turn a blue into green, but I will not do so happily. With everyone jumping on the environmental green wagon, I suggest you distance yourself from a color that is being so overused that the backlash is just around the corner.
So please Apple do not neglect me anymore. And don’t try to tell me that I was used in the first line of iPod Minis. I may be a part of Gold, but I am not gold. If Gold can make it onto a Mini and those strange patterns on an iMac, why can’t you give me a chance? Give me a chance!!! I will be the brightest star in your next product lineup. Mr. Ive and Mr. Jobs, I will leave you a few visual suggestions.
Bennett received an email from a slightly depressed and fairly angry yellow several days ago, and is pleased to be able to share the innermost thoughts of Yellow. Yellow would appreciate its privacy in this time of crisis. Please contact designer [at] benettholzworth [dot] com if you would like to communicate with Yellow.