Better late than never we present the Be A Design Cast Guide to Going Green. Well, less of a guide, more of a conversation about how to begin the process. Going green (or as the AIGA folks like to call it, sustainable) is not as hard as it may seem, but it does include an awful lot more consideration than just printing recycled paper and using soy-based ink.

The biggest obstacle to going green as a graphic designer, we’ve found, is there there exists no great resource of information on how to do it, or how to know that what you are doing is helping more than hurting. The closest thing is AIGA’s Center for Sustainable Design, but as a practical guide I have found it somewhat lacking. The research for this show was culled from other websites such as the one above, blogs devoted to the green life, as well as articles from our good friends at both STEP Inside Design and HOW Magazine.

Joining us once more is our main man David Kadavy coming all the way from the sunny shores of San Francisco, because he has just formed sustainableprint.org, a wiki guide to green, which we all hope will become that long-needed one-stop shop for sustainable how-to’s. Big thanks to David, who lives the green life everyday, for lending some credibility to the show.

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podcast [at] beadesigngroup [dot] com

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