This is just what Red Bull wants me to do, but oh well. It appears that Red Bull is coming out with a new cola. It isn’t in stores yet, so we will just have to imagine what it is like from their website.
My criticism: Do we need more cola? I heard a stat that said you are twice as likely to get diabetes if you drink one soda every day. The idea of something from Red Bull being “not too sweet” seems a little funny as well.
On the up side, I like the idea of everything being natural. Cola without phosphoric acid and preservatives has to be a good thing, right? We will just have to wait until it comes to a convenience store near you. The real question … . Will it also be ridiculously expensive?
So I will join in the hype. Mainly I wanted to point out the cool pull tab (err … pop top). That and maybe they will send our in-house team a case for ourselves.
Bennett Holzworth, Nebraska Book Company, 4700 S. 19 St., Lincoln, NE 68512