Red Bull Cola Made Me Do It (Be A Design Group)

by Bennett Holzworth, (3 comments)

This is just what Red Bull wants me to do, but oh well. It appears that Red Bull is coming out with a new cola. It isn’t in stores yet, so we will just have to imagine what it is like from their website.

My criticism: Do we need more cola? I heard a stat that said you are twice as likely to get diabetes if you drink one soda every day. The idea of something from Red Bull being “not too sweet” seems a little funny as well.

On the up side, I like the idea of everything being natural. Cola without phosphoric acid and preservatives has to be a good thing, right? We will just have to wait until it comes to a convenience store near you. The real question … . Will it also be ridiculously expensive?

So I will join in the hype. Mainly I wanted to point out the cool pull tab (err … pop top). That and maybe they will send our in-house team a case for ourselves.

Bennett Holzworth, Nebraska Book Company, 4700 S. 19 St., Lincoln, NE 68512

Comments (3)

Prescott Perez-Fox said:

I feel like “Red Bull” and “100% natural” should never co-exist in the same sentence. But that’s just me, and clearly this isn’t aimed at me, it’s aimed at loyal Red Bull drinkers who happen to crave a cola at any particular point in time. Compared to some of the seriously far out brand extensions (Smith and Wesson cologne?) this is a pretty reasonable product. Does this cola have extra caffeine like their other stuff?

I agree the custom pull tab is a nice touch, but it’s not actually a pull tab — it’s a pop top. Pull tabs haven’t been around since 1985 or so. I just had a whole conversation with someone about the difference between the two. (the subject of Billy Beer was raised, somehow.)

Posted on April 18, 2008