
With Be A Design Group reaching its second birthday yesterday, you can almost see the maturity level (or is it just length?) that these Be Aware posts are reaching. Thank you all . . . our authors, readers and commenters. We appreciate your support and participation.
Stay tuned for exciting new things from BADG, including a new author.
Bennett Holzworth: Letterpress

Cylinder vs. Clamshell: If you are thinking about getting into letterpress or you just want to get something printed you should know the difference between these two presses. I am making some generalization in the descriptions below, but hopefully it will help you out a little bit.
Cylinder Press: Most of the Cylinder presses that you find today were made for proofing purposes. These proofing presses, like the Vandercook shown above (left) are extremely accurate and very popular with printmakers. If you want deep impression printing you will probably want to print with a cylinder press. Since these presses are so accurate and adjustable you can also print perfectly on the surface of the paper. The cylinder proofing press is perfect for short runs with tight registration. Here is a animated gif of me (with the help of my mother-in-law) printing the HOW/BADG bookmarks on a Vandercook SP15. (480 KB)
Clamshell Press/Platen Jobber: My own Chandler & Price and my little Kelsey are both considered platen presses. The desired effect with a clamshell is to have all of the type and image “kiss” the paper at the same point. Many of the old small town newspapers around the county were printed with a “platen jobber” press. Unless you have a very large clamshell press, it is much harder to get the deep impression you can get with a cylinder press. With a motor attached or even with a treadle you can get a much larger quantity printed than you can with a hand operated cylinder press.
Here is an animated gif of Nate Voss and I printing the AIGA 365 Posters on my Chandler & Price 12″ x 18″ circa 1918. (320 KB)
Kyle Heinemann: InDesign Tip
Have you ever needed to print small versions of a lot of photos or PDFs, and wanted to include the filename? Or needed to print tradeshow graphic comps scaled down to 11×17, yet include the filename at a size you could read? Now, with InDesign CS2 and Adobe Bridge, this is possible. In Bridge (in your default Applications/Programs folder) go to Tools > InDesign > Create InDesign Contact Sheet. You cannot access this from InDesign. Bridge will create a new InDesign for you, with as many pages as you need.
I know . . . you ask, why not use Photoshop’s Contact Sheet II? InDesign’s Contact Sheet is better because it has: 1) more options–such as margins, templates, paragraph, and object styles, 2) can include metadata such as filename, date, and file size, and 3) can automatically save as PDF, or leave new layout open for further editing. If you will be sharing the PDF, your recipients will be able to copy/paste the text (so they can email you back which ones they want) and even zoom in on the photos if you choose to export a hi-res PDF.
Clinton Carlson: Design Quotes
So Nate’s typographic “reeducation” has inspired me… no not to start tracing fonts, but to share this humorous quote from Paul Renner .
Just as now and again one likes to forget the unpleasantness of time’s arrow and to revive youthful memories with a good drop of wine… so, after some years, one will also occasionally like to read a book set in fraktur.
On a side note. I came across Renner’s Steille Futura font a while back and was mesmerized, particularly by the italic version. And I’m certainly not the only one to have fallen for the last font designed by Renner (make sure you scroll down to see the beautiful specimen book).
Paul Berkbigler: Design Education
“Design Education & Design History: Two Sides of the Same Coin” My wife and I took a trip to Kansas City over the past weekend and happened to stumble onto a really terrific design “find” – KCAI and the K.C. AIGA had partnered to host an exhibition of work by some extremely notable former design faculty members.
BE A Readers will already have missed the actual speaking / workshop event connected with this exhibition, but you can read all about “Another 60s Revolution: The Rob Roy Kelly years at Kansas City Art Institute and their impact on American graphic design” on-line plus see several of the pieces from the show.
In entirely too-brief synopsis: The exhibition chronicles the impact of several major players connected with Swiss / Basel / Post-Bauhaus design (Gordon Salchow, Inge Druckery and Hans Alleman) coming together under the direction of Rob Roy Kelly within the KCAI design department and bringing the major influence of that school of thought to bear on their work with students.
The show of their work within the H.R. Block exhibition space is a testament to two things: the movement of eloquent and rich Swiss-influenced design metamorphosizing into the early roots of Postmodern design and the work of seven faculty members who managed to operate a thriving design studio together while also teaching alongside one another (no small triumph in itself).
From the design education standpoint, the true goldmine is experiencing all of the documentation and writing that Kelly also has done about structuring design education itself – read more about him and read several of his writings here. And if you find yourself in K.C. anytime before March 18 (a quick turnaround, I realize) definitely take the time to visit the gallery and see the work.
Thanks greatly to Katherine McCoy for organizing the exhibition and event.
Nate Voss: Grunt Designer
According to Adrian Shaughnessy the battle is won:
“We’ve reached a point, in the homogenized West, where good graphic design is everywhere. The battle has been won: every business knows it needs good design -you don’t have to tell them anymore. It’s enshrined in the business schools, established in the corporate HQs. Even small businesses understand that good design is good for business.”
Really? (Kick back and relax then, I guess.) Does anyone outside of London or New York agree?
INGREDIENTS FOR A GOOD PROPOSAL
Process Overview - Define the process you will follow for this project (revision process, planning process, feedback process).
Project Overview - Define the project objectives and goals to show the client that you understand their needs for the project.
Proposed Solution - Provide a brief overview of the concept for your solution. Don’t worry about showing actual design comps, but instead concentrate on writing a very clear description of what you think the solution should be and how it will look.
Schedule - You do not have to provide a comprehensive schedule for each task but it is usually benificial to provide a brief milestone schedule that shows how long you think the project will take to be completed.
Cost Estimate - Show what each deliverable will cost and the tasks that are associated with it. It is also sometimes nice to provide optional additional deliverables for the client as well. Don’t be afraid to upsell.
References - Even if the client hasn’t requested it, providing references for them to contact is always a good thing. It can allow them to talk with some of your previous clients and hear, from their mouths, how well you performed and what obstacles you overcomed in their project. Be sure to only list references that you are on good terms with!
Case Studies - A solid case study can demonstrate your expertise and provide the client with the exact support they need to award you the job. Highlight a couple (2 or 3) projects that were similar in scope to the client’s and identify what the problem was, the solution you provided, and how that solution has helped the client.