Here are some of the rules that I try to abide by while working on logos. Some of them have to deal with process, some with client relations and others on technical issues. I can’t say that I follow these rules 100% of the time, but they are some important things to keep in mind. They are in no particular order.

I’m most interested in learning what standards other designers abide by. Please share.

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This is definitely the most logos that I have tackled in one post. I will mainly focus on the new Dr Pepper and Microsoft Dynamics logos. The other logos you may or may not be familiar with, depending on where you live and what your interests are. All of the logos presented here are from national or international companies, but many of them I wasn’t familiar with until now.

I have also included a few interesting links to other logo news at the very bottom of this post.

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This is from Bennett’s last comment on Change Is Good? I checked my calendar and April Fool’s Day isn’t for another 10 days, so‚Ķ yeah.

As graphic design seemingly becomes ever more newsworthy for mainstream audiences, I continue to be amazed and delighted at the random places design discussions crop up. For instance, my wife and I were just watching CBS Sunday Morning yesterday A.M. and happened to catch none other than Mr. Steven Heller introducing a segment focusing on brand design / brand redesign, which then lead to a short feature on C&G Partners working on a 3-day design-a-thon to generate a new title ID for the Sunday Morning annual Money Issue.

It looks like CBS isn’t going to provide any on-line video of the segment at this point, so interested parties should contact CBS about a tape / copy of it or search out friends, neighbors, and anyone with TIVO that you’re associated with to see if you can actually see the segment. The little that you can peruse online are a brief article about the segment: and a page where you can see what C&G cooked up / vote on the audience “fave” from their work:.

If a logo redesign happens in a forest, and no one is there to see it, did it really happen?

Seems like there’s a constant buzz on the design blogs these days about this, that or the other logo being redesigned. (Or, more accurately, “ruined”.) But I’ve been wondering for some time now about why we’re only talking about a select few, while hundreds, if not thousands, of corporate logos are being redesigned in any given year. The newly formed “UNIFI Companies” and their related identity revamp never even made a blip on the collective radar screen.

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