I recently sat down to review the winners of the latest Communication Arts Interactive Annual, hoping that maybe this year there would finally be some standards-based web design included in the honors. What I saw was more of the same things I have seen in previous years: splash pages that lead to windows that maximize to cover your entire screen, tables instead of CSS layout, rebuilding of standard navigational elements such as scrollbars through the use of Flash, a locking-away of useful information in Flash and graphic files that would make Aldus Manutius turn in his grave, and even Flash intros. It really upset me to see the supposed “Holy Grail” of design competitions ignorantly perpetuating practices that are bad for design and even worse for the web.
There seems to be a huge communication gap between “designers” that develop the type of interactive material that appears in the Communication Arts Interactive Annual, and “designers” that develop standards-based interactive material. My theory is that the former school is full of print designers turned interactive designers. They develop interactive pieces that are visually stunning, and a delight to navigate to the patient user – who unfortunately doesn’t exist in their medium of choice. Years of print designing has apparently made them so anal about their control over type, and of their “user interface,” that they are willing to sacrifice everything that is good about web design just to use the font they want, and masturbate their egos with their experimental interfaces.
I don’t know whether the designers or the judges of the pieces in the competition just don’t know any better, or if I am missing something about these pieces that actually makes them represent the essence of the web medium, but the lack of mere mention of web standards, usability, or accessibility has CA’s publication reeking of ignorance.
If this were the cutting edge of web design, then web design would be in big trouble.
Here is my list of winners. These sites using cutting-edge technology, clear, user-centered design, accessible and standards-based markup, and a very efficient use of resources – yes, many of them are also visually stunning. You also may notice a theme of high user participation. By nature, with the web medium, your audience is part of the design.
- Google – The best design on the web. Accessibility of relevant information does what branding cannot.
- Flickr – “Your audience is part of the design.”
- Basecamp – This web-based project management application is simple yet powerful, incredibly user friendly.
- Bearskinrug – Who says standards-based can’t be expressive?
- Blogger.com – Giving good design to the people. The templates are the epitome of designing what hasn’t even been created yet.
2006 will certainly bring more great standards-based design. Let’s hope that Communication Arts recognizes some of it. For all of you standards-based designers out there, be sure to enter your web projects in Interactive Annual 12.